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Garment Steamer Market to See a Surge, Expected to Reach US$ 6 Bn by 2031

03-18-2025 08:47 AM CET | Consumer Goods & Retail

Press release from: Persistence Market Research

Garment Steamer Market to See a Surge, Expected to Reach US$ 6 Bn

The global garment steamer market is experiencing remarkable growth, with an anticipated CAGR of 6.2% from 2024 to 2031. The market is set to expand from an estimated USD 3.9 billion in 2024 to USD 6.0 billion by the end of 2031. This expansion is driven by rising consumer demand for efficient, portable, and eco-friendly garment care solutions.

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Garment steamers have emerged as an essential household and commercial appliance, providing a gentler and faster alternative to traditional irons. Their versatility, ability to work on multiple fabric types, and convenience make them a popular choice among modern consumers. Advanced features such as adjustable steam settings, rapid heat-up times, and ergonomic designs are further driving product adoption across households and commercial sectors.

The growing awareness of sustainability and eco-conscious garment care is significantly boosting demand, as consumers move away from chemical-heavy dry-cleaning methods to more natural and energy-efficient solutions like garment steamers.

Market Growth Drivers

Technological Advancements Enhancing Efficiency

Manufacturers are introducing smart garment steamers with features like automatic shut-off, customizable steam levels, and app-controlled functionalities. These innovations enhance the efficiency, safety, and convenience of garment steaming, attracting more consumers.

Additionally, improvements in steam generation mechanisms and nozzle designs are ensuring better wrinkle removal with minimal effort, making garment steamers a preferred choice over traditional ironing solutions.

Rising Consumer Preference for Eco-Friendly Solutions

As sustainability continues to be a major factor influencing consumer preferences, the demand for eco-friendly garment steamers is on the rise. These steamers use only water and heat, eliminating the need for chemical-based solutions. Additionally, they contribute to reducing energy consumption, aligning with the global push toward sustainable living practices.

Garment steamers also help prolong clothing lifespan by minimizing wear and tear compared to traditional ironing, further enhancing their appeal to environmentally conscious consumers.

Market Restraints

High Initial Investment Costs

Compared to traditional irons, garment steamers are often more expensive, which can be a barrier for budget-conscious consumers. This is particularly evident in price-sensitive markets where awareness of the long-term benefits of garment steamers remains low.

Additionally, commercial users such as small businesses and garment manufacturers may find the high initial investment challenging, especially when operating under financial constraints.

Limited Portability and Convenience

While garment steamers offer superior garment care, portability and storage issues present challenges. Larger upright models require dedicated storage space, which may deter urban consumers with limited living space. Moreover, waiting for steam generation and frequent water refills can be perceived as inconvenient, impacting the adoption rate among users seeking instant garment care solutions.

Market Opportunities

Rising Demand for Home Garment Care Solutions

With busy lifestyles becoming the norm, consumers are prioritizing time-saving home appliances. The demand for garment steamers is rising as they provide an efficient, quick, and fabric-friendly alternative to traditional ironing.

Manufacturers are capitalizing on this trend by developing compact, lightweight, and feature-rich steamers specifically designed for home use. Marketing efforts highlighting ease of use, faster wrinkle removal, and fabric longevity benefits are also contributing to market expansion.

Growing Adoption in Commercial and Industrial Sectors

Beyond household use, garment steamers are gaining traction in industries such as hospitality, retail, and garment manufacturing. Hotels and retail stores rely on steamers for quick and efficient fabric refreshment, while clothing manufacturers use them to prepare garments for sale.

To cater to these sectors, manufacturers are introducing high-capacity steamers with robust construction and advanced steaming technology, creating new growth avenues.

Regional Market Trends

North America - A Key Market for Garment Steamers

The North American garment steamer market, led by the United States, is witnessing robust growth due to rising disposable incomes and a growing preference for garment steamers over irons. The demand for portable steamers among travelers and eco-conscious consumers is particularly high, with the U.S. expected to account for over 75.2% of the North American market by 2023.

Germany - Leading Growth in Europe

Germany is playing a crucial role in driving the European garment steamer market, with a projected market share of 19.9% in 2023. Consumers in Germany are increasingly prioritizing sustainability, fueling demand for eco-friendly steamers with energy-efficient technology. This trend is expected to accelerate market growth across Europe.

Competitive Landscape and Recent Developments

Key players in the garment steamer market include:

Groupe SEB
Conair Corporation
Pure Enrichment Company
BLACK+DECKER Inc.
Reliable Corporation
Philips
Electrolux AB
Panasonic Corp.
Hamilton Beach Brands Holding Company
Spectrum Brands

Recent Innovations in the Market

Smart Garment Steamers - Integration of app-based controls, automated features, and customizable settings to enhance user convenience.

Eco-Friendly Steamers - Use of recycled plastics, sustainable materials, and energy-efficient designs to meet rising consumer demand for sustainability.

Anti-Bacterial Technology - Advanced steamers with UV-C light and antimicrobial coatings to eliminate bacteria and allergens, addressing hygiene concerns.

Market Segmentation

By Product Type:

Handheld/Portable
Upright/Non-Portable

By End Use:

Household/Residential
Commercial

By Power:

Below 750 Watt
750-1000 Watt
1000-1500 Watt
1500-2500 Watt
2500 Watt & above

By Water Tank Capacity:

Below 500 ml
500-1 Litre
1-2 Litre
2-3 Litre
3-4 Litre
4 Litre & above

By Material:

Plastic
Metal
Stainless Steel
Aluminium
Cast Iron
Ceramic

By Sales Channel:

Direct
Indirect

By Region:

North America
Latin America
Europe
East Asia
South Asia
Oceania
MEA

Contact Us:
Persistence Market Research
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Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 25.92, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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