Press release
Leading Growth Driver in the Playout Automation & Channel-in-a-Box Market in 2025: Impact Of Rising Demand For OTT Services On The Playout Automation & Channel-In-A-Box Market Driver's Influence
Playout Automation and Channel in a Box Market
The playout automation & channel-in-a-box market is projected to expand due to the accelerating demand for over-the-top (OTT) services. These services, which distribute media content directly to consumers over the internet and bypass conventional cable or broadcasting networks, are experiencing swift growth due to their vast range of content, cost-effectiveness, and the convenience they offer in terms of on-demand viewing. Playout automation and channel-in-a-box technology facilitate smooth viewing for OTT subscribers by automating content distribution and reducing interruptions. For example, Netflix Inc., an American streaming media company, reported in a press release from April 2023 that they had seen their subscriber numbers rise from 223 million in the final quarter of 2022, to 231 million in the first quarter of 2023. As such, the increasing demand for OTT services is contributing to the expansion of the playout automation & channel-in-a-box market.
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What is the projected compound annual growth rate (CAGR) of the playout automation & channel-in-a-box market from 2025 to 2034, and what factors influence it?
The market size for playout automation and channel-in-a-box has seen a swift expansion in recent times. The market, valued at $3.32 billion in 2024, is predicted to experience growth up to $3.97 billion in 2025 with a compound annual growth rate (CAGR) of 19.7%. The surge observed in the past years can be credited to factors like cost reduction, the efficiency in operations, increasing demands for content delivery, and regulations adherence.
In the coming years, the market size for playout automation & channel-in-a-box is set to experience a significant expansion. It's projected to increase to $8.05 billion by 2029, with a compound annual growth rate of 19.3%. This growth during the forecasted period can be linked to factors such as adopting cloud technology, IP-based infrastructures, remote production, and personalized and targeted advertising. The prediction period also shows major upcoming trends like hybrid playout solutions, comprehensive workflows, remote management, optimization of user experience, and environmentally friendly broadcasting practices.
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How are the latest trends influencing the growth of the playout automation & channel-in-a-box market?
Top-tier corporations in the playout automation and channel-in-a-box market sector, are pioneering technological advances such as the newest-generation broadcast playout, in order to offer superior customer service through enhanced functions. The supreme, advanced technology of the newest-generation broadcast playout is commonly utilized in the broadcast industry for uninterrupted audio-visual content delivery on TV channels. For example, PlayBox Neo Ltd., a communication and information technology services company hailing from Bulgaria, unveiled their latest product, the AirBox Neo-20 in March 2024. This new generation of their server-based television channel branding and playout system boasts superior live input abilities and an internet-based multiviewer with notifications for lost and frozen signals. This sophisticated system enables automatic streaming and broadcast playout, accommodating various TV channel formats, such as cloud-based, satellite, cable head-ends, and over-the-air broadcasting. Crafted to augment operator performance, accommodate non-stop automated functioning on differing scales, and adapt to the changing demands of broadcasters and TV channel proprietors, this system is an industry game-changer.
What are the major segments of the playout automation & channel-in-a-box market and their role in driving growth?
The playout automation & channel-in-a-box market covered in this report is segmented -
1) By Type: International Broadcasters, National Broadcasters
2) By Channel: Single Channel, Multiple Channel
3) By Application: News, Sports, Entertainment, Cartoons And Lifestyle
Subsegments:
1) By International Broadcasters: Global TV Networks, International News Channels, Satellite And Cable Providers
2) By National Broadcasters: Domestic Television Networks, National Public Broadcasters, Regional TV Stations
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Which regions are key players in the growth of the playout automation & channel-in-a-box market?
North America was the largest region in the playout automation & channel-in-a-box market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation & channel-in-a-box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the key firms paving the way for growth in the playout automation & channel-in-a-box market?
Major companies operating in the playout automation & channel-in-a-box market are Rohde & Schwarz GmbH & Co. KG, Vector3 Group, Grass Valley USA LLC, Harmonic Inc., Evertz Microsystems Ltd., Blackmagic Design, Imagine Communications Corp., Skyline Communications, Vizrt Group, Dalet Digital Media Systems, Bitcentral Inc., Tightrope Media Systems, Crispin Corporation, Enco Systems, BroadStream Solutions, Cinegy LLC, Pixel Power Ltd., Anyware Video Corp., Florical Systems, Leightronix Ltd., Playbox Technology, Miranda Technologies, Primestream Corporation, Nverzion, Cavena Image Products AB
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What Is Covered In The Playout Automation & Channel-in-a-Box Global Market Report?
•Market Size Forecast: Examine the playout automation & channel-in-a-box market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the playout automation & channel-in-a-box market for a structured understanding.
•Key Players Overview: Analyze major players in the playout automation & channel-in-a-box market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the playout automation & channel-in-a-box market.
•Segment Contributions: Evaluate how different segments drive overall growth in the playout automation & channel-in-a-box market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the playout automation & channel-in-a-box market.
•Industry Challenges: Identify potential risks and obstacles affecting the playout automation & channel-in-a-box market.
•Competitive Landscape: Review strategic developments in the playout automation & channel-in-a-box market, including expansions, agreements, and new product launches.
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