Rising Demand For Hygiene Products Propels Growth In The Absorbent Paper Market Driver: A Major Catalyst in the Evolution of the Absorbent Paper Market in 2025

What industry-specific factors are fueling the growth of the absorbent paper market?
The surge in the need for sanitary items is predicted to fuel the expansion of the absorbent paper sector. These sanitary items include products such as toothpaste, deodorants, laundry soaps, medical gloves and attire, and hand sanitizer products, which are specifically designed to promote cleanliness, inhibit the spread of germs and diseases, and maintain individual or ecological sanitation. The heightened cognizance about cleanliness and sanitation, together with an escalating apprehension for disease control and public health, is leading consumers to place the acquisition and application of these items at the forefront. Due to its proficiency in efficiently handling moisture, amplifying cleanliness, and providing ease of use, absorbent paper gets employed in multiple sanitary items. For example, in January 2023, the Department of Health and Social Care, a government department in the UK, stated that during October 2022 to December 2022, the usage of hand sanitizer products increased from 0.38 million to 0.56 million units, and usage of gloves heightened from 482 million to 525 million units. Accordingly, the burgeoning demand for sanitary items is steering the growth of the absorbent paper sector.

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What Is the projected market size and growth rate for the absorbent paper market?
The size of the absorbent paper market has seen robust expansion in the past few years, growing from $156.85 billion in 2024 to an estimated $171.01 billion in 2025, with a compound annual growth rate (CAGR) of 9.0%. The growth experienced in the historical period can be credited to rising demand for personal care products, advancements in production technology, growth in the number of healthcare facilities, a surge in surgical procedures, and heightened consumer consciousness about health and cleanliness.

In the coming years, the absorbent paper market is expected to witness substantial growth, expanding to a worth of $238.28 billion by 2029, with a compound annual growth rate (CAGR) of 8.6%. Factors contributing to this projected growth during the forecast period include a growing population, increased disposable incomes, heightened awareness of sanitation, economic progress and rising concerns surrounding the environment. The expected trends for this forecast period encompass a lean toward sustainable and eco-friendly products, advancements in biodegradable materials, technological progress, strategic alliances, and processes of expanding facilities.

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What new trends are reshaping the absorbent paper market and its opportunities?
Top firms in the absorbent paper market are introducing unique items, such as kitchen napkins, to increase their visibility in the market and satisfy the changing needs of consumers for convenience and eco-friendliness. A kitchen napkin, also referred to as a paper napkin or a serviette, is a single-use absorbent paper item used in kitchens and dining rooms to uphold hygiene during food preparation and eating. For example, in April 2024, Scott Paper Company, an American sanitary product manufacturer, introduced the Calorie Absorber Pro, a groundbreaking paper kitchen towel. Equipped with high-end absorption technology, this new item can absorb excess oil and grease from food, thereby efficiently lowering a meal's calorie count. The Calorie Absorber Pro is made with an extremely sturdy, highly absorbent paper, ensuring it can withstand high-intensity kitchen activities without falling apart or ripping. It comes with a distinct texture that optimizes surface-area contact, guaranteeing effective and comprehensive absorption.

What major market segments define the scope and growth of the absorbent paper market?
The absorbent paper market covered in this report is segmented -

1) By Type: Cotton Absorbent Paper, Pure Wood Pulp Absorbent Paper, Other Types
2) By Application: Diaper, Sanitary Napkin, Absorbent Mask, Other Applications
3) By End-User: Packaging, Personal Care And Home Care, Medical, Food And Beverage, Other End-Users

Subsegments:
1) By Cotton Absorbent Paper: Medical Grade Cotton Paper, Industrial Cotton Paper
2) By Pure Wood Pulp Absorbent Paper: Bleached Wood Pulp Paper, Unbleached Wood Pulp Paper
3) By Other Types: Bamboo Absorbent Paper, Hemp Absorbent Paper, Recycled Fiber Absorbent Paper

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Which region dominates the absorbent paper market?
North America was the largest region in the absorbent paper market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the absorbent paper market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the absorbent paper industry growth?
Major companies operating in the absorbent paper market are International Paper Company, Kimberly-Clark Corporation, Smurfit Kappa Group, Stora Enso Oyj, Metsä Group, Unicharm Corporation, Suzano Papel e Celulose S.A., Domtar Corporation, Resolute Forest Products Inc., Cascades Inc., Sofidel Group, Hokuetsu Corporation, Clearwater Paper Corporation, Glatfelter Corporation, Kruger Inc., Koehler Paper Group, Neenah Inc., Mondi Group, Nippon Paper Industries Co. Ltd., Ahlstrom-Munksjo, Keryas Paper Industry, Dr. Papel, PG Paper Company Ltd., PRAK Group of Companies, Envoy Solution

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What Is Covered In The Absorbent Paper Global Market Report?

•Market Size Forecast: Examine the absorbent paper market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the absorbent paper market for a structured understanding.
•Key Players Overview: Analyze major players in the absorbent paper market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the absorbent paper market.
•Segment Contributions: Evaluate how different segments drive overall growth in the absorbent paper market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the absorbent paper market.
•Industry Challenges: Identify potential risks and obstacles affecting the absorbent paper market.
•Competitive Landscape: Review strategic developments in the absorbent paper market, including expansions, agreements, and new product launches.

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