Press release
Anime Market Set to Reach $46.07 Billion by 2029 with 10% Yearly Growth
Anime Market
The continued popularity growth of social media is anticipated to fuel the expansion of the anime market. Social media encapsulates online tools and applications that allow individuals to generate, interchange, and interact with content, as well as connect and communicate with others. The continuous growth of social media is linked to its user-friendliness, mobile readiness, wide-ranging content, networking options, entertainment offerings, and efficacy for marketing and promotional ventures. Social media boosts anime by offering a global platform for promotion, audience engagement, community development, and feedback gathering. For example, as per Acodez IT Solutions, a web designing firm based in India, the number of daily active users on Facebook jumped to 2.08 billion in 2023, marking an upsurge of 96 million users from 2022. As such, the steady rise of social media usage is steering the growth of the anime market.
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What is the future CAGR of the anime market, and how will it impact industry expansion?
The size of the anime market has seen a quick expansion in the recent past. It's projected to rise from $28.55 billion in 2024 to $31.51 billion in 2025, representing a compound annual growth rate (CAGR) of 10.4%. Factors contributing to this uptrend during the historic period include the growth of merchandising, popularity of streaming and over-the-top (OTT) platforms, an increase in the number of OTT content streamers, a growing anime fan base, and an upsurge in the production of TV series.
Expectations are high for the anime market as it looks set to experience significant expansion in the coming years, with predictions putting its worth at $46.07 billion in 2029, indicating a compound annual growth rate (CAGR) of 10.0%. This surge during the forecast period is attributable to the ballooning sales and popularity of Japanese anime, increased demand for distribution via the internet, more gaming applications, heightened media consumption, and escalating interest in anime-based video games. Other prevalent trends during this forecast period are the use of high-tech devices and products, heightened demand for VR gaming, incorporation of AI-generated content, growing dependence on streaming platforms, and the rise in adoption of digital channels for distributing content.
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What are the most significant trends transforming the anime market today?
Prominent players in the anime market, like Good Smile Company Inc., are leveraging innovation to create products like Nendoroid figurines in response to increasing fan demand for collector's items. Characterized by a highly detailed and super-deformed chibi style design, these figurines stand about 10 cm tall and depict beloved characters from anime, manga, and video games in an adorable and stylized form. In a recent launch in January 2023, for instance, Good Smile Company introduced a Nendoroid figurine based on the character Hitori Gotou from the anime Bocchi the Rock. This figurine sees Hitori in her school outfit, guitar in hand, with the addition of a guitar strap, music sheet, and microphone as extra features.
Which key market segments comprise the anime market and drive its revenue growth?
The anime market covered in this report is segmented -
1) By Anime Genre: Action And Adventure, Science Fiction (Sci-Fi) And Fantasy, Romance And Drama, Sports, Other Anime Genres
2) By Solution: Anime Creation Software, Anime Creation Services
3) By Publishing: Comics And Manga, Books And Novels
4) By Distribution Channel: Television (T.V.), Movie, Video, Internet Distribution, Merchandising, Music
Subsegments:
1) By Action And Adventure: Shonen (Targeted At Young Male Audience), Seinen (Targeted At Adult Male Audience), Mecha (Robots And Advanced Technology), Military Or War Anime, Superhero And Action-Packed Adventures
2) By Science Fiction (Sci-Fi) And Fantasy: Cyberpunk, Space Opera, Post-Apocalyptic, Time Travel, Magical Realism Or Fantasy Worlds, Sword And Sorcery
3) By Romance And Drama: Shoujo (Targeted At Young Female Audience), Slice Of Life, Romantic Comedy (Rom-Com), Tragic Romance, School Life And Drama, Historical Romance
4) By Sports: Team Sports (Basketball, Soccer, Baseball), Individual Sports (Boxing, Tennis, Martial Arts), Extreme Sports (Skateboarding, Snowboarding), Esports And Competitive Gaming
5) By Other Anime Genres: Horror And Supernatural, Mystery Or Thriller, Comedy And Parody, Isekai (Alternate Worlds), Harem And Reverse Harem, Slice Of Life (Non-Romantic)
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What regions are at the forefront of anime market expansion?
Asia-Pacific was the largest region in the anime market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the anime market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the anime market?
Major companies operating in the anime market are Toei Animation Co. Ltd., Sanrio Co. Ltd., Netflix Inc., Bandai Namco Holdings Inc., Kodansha Ltd., Crunchyroll LLC, VIZ Media LLC, MADHOUSE Inc., Production I.G Inc., Right Stuf Inc., Gainax Co. Ltd., Good Smile Company Inc., Wit Studio Inc., Studio Ghibli Inc., Kyoto Animation, Pierrot Co. Ltd., Bones Inc., A-1 Pictures, Tatsunoko Production, kitsus Destiny, Progressive Animation, Atomic Flare, J.C.Staff Co. Ltd., Studio Deen Co. Ltd.
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What Is Covered In The Anime Global Market Report?
•Market Size Forecast: Examine the anime market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the anime market for a structured understanding.
•Key Players Overview: Analyze major players in the anime market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the anime market.
•Segment Contributions: Evaluate how different segments drive overall growth in the anime market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the anime market.
•Industry Challenges: Identify potential risks and obstacles affecting the anime market.
•Competitive Landscape: Review strategic developments in the anime market, including expansions, agreements, and new product launches.
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