Artificial Intelligence Powered Tools And Innovative Solutions Transform The Bleisure Travel Experience Trend: A Crucial Influence on the Bleisure Travel Market's Transformation in 2025

Which drivers are expected to have the greatest impact on the over the bleisure travel market's growth?
Anticipated growth in the bleisure travel market is largely propelled by the continually expanding working-age population. This term refers to those individuals, typically aged between 15 and 64, who are economically active and have the potential to be part of the workforce. The growth in the working-age population can be attributed to increased life expectancy and elevated birth rates in emerging economies. Bleisure travel becomes more significant in this context, as it enhances work-life balance and employee satisfaction, thereby potentially raising productivity and retention rates. For instance, the Gov.UK, a UK-based governmental website reported in November 2024 that the working-age population in the UK (16 to 64 years old) stood at 41.7 million in 2023 and 24. Consequently, the expansion of the working-age population is fueling the growth of the bleisure travel market.

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What is the future CAGR of the bleisure travel market, and how will it impact industry expansion?
In recent times, there has been a robust growth in the bleisure travel market size. An upsurge from $430.86 billion in 2024 to $472.31 billion in 2025 is projected, exhibiting a compound annual growth rate (CAGR) of 9.6%. Factors fueling this growth during the historic period include the rise of remote and hybrid work models, an increased focus on work-life balance, the expansion of corporate travel and international business interactions, improvements in travel and hospitality services specifically for business travellers, and adjustable work schedules.

The bleisure travel industry is predicted to witness substantial growth in the coming years, with the market anticipated to attain a size of $676.77 billion in 2029, growing at a compound annual growth rate (CAGR) of 9.4%. The growth trajectory in the prediction period is ascribed to factors such as the constant transformation of hybrid and remote work models, increased interest in experiential and tailored travel experiences, advances in connectivity and travel technology, greater focus on employee welfare and psychological health, as well as the proliferation of international trade and business possibilities. Key trends to watch in the forecast period include the incorporation of AI and technology, the growing focus on green travel alternatives and sustainability initiatives in the hospitality sector, the rise of digital nomadism, individually tailored travel plans, and progression in travel connectivity and technology.

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What are the most significant trends transforming the bleisure travel market today?
Leading firms in the bleisure travel industry are prioritizing the development of ground-breaking solutions, including corporate travel management and expense reporting platforms powered by artificial intelligence (AI), in order to streamline and upgrade the management of organizational travel and expenses. AI-enhanced corporate travel and expenses administration and reporting platforms use intricate algorithms and machine learning to automate and streamline travel booking, travel itinerary management, and expense reporting, improving businesses' efficiency and precision. For example, Coupa Software Inc., an American cloud-based spend management platform, introduced Coupa Travel and Expense in February 2022. It includes an integrated platform merging travel booking and expense management and provides real-time tracking, mobile accessibility, and smart expense monitoring to improve user experience and compliance.

Which key market segments comprise the bleisure travel market and drive its revenue growth?
The bleisure travel market covered in this report is segmented -

1) By Travel Type: Domestic, International
2) By Travel Duration: 2-4 Days, 1 Week, Above 1 Month
3) By Age Group: Millennial, Generation X, Other Age Groups
4) By Employee: Executives, Middle Management, Entry Level Employee
5) By Industries: Government, Corporate

Subsegments:
1) By Domestic: Weekend Getaways, Business Trip Extensions (Domestic), Short Leisure Trips
2) By International: International Business Trip Extensions, International Vacation Packages, Cross-Border Bleisure Trips

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Which region dominates the bleisure travel market?
Europe was the largest region in the bleisure travel market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bleisure travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the bleisure travel market?
Major companies operating in the bleisure travel market are Marriott International Inc., Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Expedia Group Inc., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Accor Group, InterContinental Hotels Group PLC, BCD Group, The Priceline Group Inc., Flight Centre Travel Group Ltd., Cvent Holding Corp., Fareportal Inc., Travel Leaders Group Holdings LLC, World Travel Holdings Inc., Aviareps AG, FCM Travel Solutions, CT Travel Group Ltd, Wexas Ltd, JTB TRAVELS LLP, TravelPerk S.L.

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What Is Covered In The Bleisure Travel Global Market Report?

•Market Size Forecast: Examine the bleisure travel market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the bleisure travel market for a structured understanding.
•Key Players Overview: Analyze major players in the bleisure travel market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the bleisure travel market.
•Segment Contributions: Evaluate how different segments drive overall growth in the bleisure travel market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the bleisure travel market.
•Industry Challenges: Identify potential risks and obstacles affecting the bleisure travel market.
•Competitive Landscape: Review strategic developments in the bleisure travel market, including expansions, agreements, and new product launches.

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