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Leading Growth Driver in the Virtual Reality Shopping Market in 2025: Rising E-Commerce Industry Drives The Market Driver's Influence
Virtual Reality Shopping Market
The advancement of the e-commerce industry is likely to boost the virtual reality shopping market in the future. The e-commerce sector, which includes the online purchase and sale of products and services across a broad spectrum of online retail and digital transactions, is becoming more immersive through virtual reality shopping. It allows customers to browse through virtual stores and make well-informed decisions without having to leave their homes. As an example, data from the U.S. Department of Commerce revealed that U.S. retail e-commerce sales reached an estimated $269.5 billion in the second quarter of 2023, a rise of 6.6% from the first quarter of the same year. Furthermore, this sector experienced a 7.7% surge when compared to the same quarter of the previous year, in 2022. Henceforth, the booming e-commerce industry is a key engine for the expansion of the virtual reality shopping market. Growing utilization of virtual reality technology is anticipated to contribute significantly to the expansion of the virtual reality shopping market. The term virtual reality (VR) technology is related to a digitally created stimulus of a 3D environment or experience that enables user interaction. This technology changes the way we shop by giving an engaging and interactive shopping experience in which customers can look at products, test them virtually, and buy confidently from their homes. For example, according to XR Today, a tech podcast based in the UK, about 57.4 million people in the United States owned a VR headset in 2020, and this figure is predicted to rise to 37.7 million in 2022. As a result, the growing use of VR technology is promoting the expansion of the virtual reality shopping market.
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What Is the projected market size and growth rate for the virtual reality shopping market?
In recent times, the market size of virtual reality shopping has witnessed considerable expansion. The market is expected to swell from 2024's $74.56 billion to $95.69 billion in 2025, registering a compound annual growth rate (CAGR) of 28.3%. Factors such as an improved shopping experience, the amalgamation with e-commerce, amplified consumer adoption of virtual reality, brand engagement, and competitive advantage, have all contributed towards the growth during the historic period.
Anticipated to witness an immense leap in the forthcoming years, the market scale of virtual reality shopping is predicted to reach an impressive figure of $264.97 billion in 2029, with a compound annual growth rate (CAGR) of 29.0%. Factors contributing to this surge in the projected period include mobile VR activities, communal VR shopping, AI-geared customisations, virtual dressing rooms, collaborations with augmented reality, and eco-friendly and sustainable purchasing practices. Continued developments in technology, an increased focus on social VR shopping, enhanced personalisation and AI-guided suggestions, integration of virtual fitting rooms, and partnerships with e-commerce platforms also constitute significant trends for the said period.
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What new trends are reshaping the virtual reality shopping market and its opportunities?
Driving their competitiveness and capabilities, top firms in the virtual reality shopping industry are opting for strategic partnerships. This particular tactic involves companies harnessing each other's resources and strengths to secure mutual success and benefits. To illustrate this, in February 2023, Alo LLC, an activewear and lifestyle company in the U.S., collaborated with Obsess Inc., a U.S.-based platform facilitating e-commerce. Together, they introduced an experiential ecommerce platform offering virtual reality shopping experiences. This virtual store could be visited through a desktop, mobile, or Meta Quest 2 VR headset. Compiling beauty and wellness guides, the virtual store provides an immersive digital shopping environment where customers can explore and purchase from Alo's collections, engage with diverse content, and piece together custom outfits.
What major market segments define the scope and growth of the virtual reality shopping market?
The virtual reality shopping market covered in this report is segmented -
1) By Device: Gesture-Tracking Device (GTD), Head-Mounted Display (HMD), Projectors And Display Wall (PDW)
2) By Technology, Semi And Fully Immersive, Non-Immersive
3) By Component, Hardware, Software
4) By Application: Aerospace And Defense, Commercial, Healthcare, Enterprise, Other Applications
Subsegments:
1) By Gesture-Tracking Device (GTD): Handheld Gesture Controllers, Motion Sensing Gloves, Full-Body Gesture Tracking Systems
2) By Head-Mounted Display (HMD): Tethered HMD, Wireless HMD, Augmented Reality (AR) HMD
3) By Projectors And Display Wall (PDW): Large-Screen Projectors, Interactive Display Walls, 3D Projection Systems
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Asia-Pacific was the largest region in the virtual reality shopping market in 2024. The regions covered in the virtual reality shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the virtual reality shopping industry growth?
Major companies operating in the virtual reality shopping market report are Amazon Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, JD.com Inc., Alibaba Group Holding Limited, Meta Platforms Inc., Target Corporation, Lowe's Companies Inc., Best Buy Co. Inc., IKEA Group, Macy's Inc., Adobe Inc., Wayfair Inc., eBay Inc., Pinterest Inc., PTC Inc., Unity Technologies Inc., Barco NV, HTC Corporation, EON Reality Inc., Ultraleap Ltd., Threekit Inc., Cappasity Inc., Newegg Inc., InContext Solutions Inc., Sixense Enterprises Inc., WorldViz Inc., Obsess VR Inc., Marxent Labs LLC
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What Is Covered In The Virtual Reality Shopping Global Market Report?
•Market Size Forecast: Examine the virtual reality shopping market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the virtual reality shopping market for a structured understanding.
•Key Players Overview: Analyze major players in the virtual reality shopping market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the virtual reality shopping market.
•Segment Contributions: Evaluate how different segments drive overall growth in the virtual reality shopping market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the virtual reality shopping market.
•Industry Challenges: Identify potential risks and obstacles affecting the virtual reality shopping market.
•Competitive Landscape: Review strategic developments in the virtual reality shopping market, including expansions, agreements, and new product launches.
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