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A Deep Dive into Banking Customer Relationship Management (CRM) Software Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034
Banking Customer Relationship Management (CRM) Software
The expansion of online banking services is anticipated to boost the banking customer relationship management (CRM) software market's growth. Online banking provides a reliable and productive method for clients to handle their financial matters and carry out a variety of banking operations digitally via their bank's secure internet platform. The prominence of online banking is on the rise due to its convenience, security, and access to a broad array of financial services. Banking CRM software tracks and evaluates client engagements and information across digital platforms, delivering enhanced customer assistance, tailored experiences, and increased operational effectiveness. For instance, Worldmetrics, a UK-based firm, reported that online banking transactions hit $9.8 billion in July 2024, and are projected to reach $161.6 billion by 2028. Consequently, the increasing online banking service is propelling the growth of the banking customer relationship management (CRM) software market.
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What is the future CAGR of the banking customer relationship management (crm) software market, and how will it impact industry expansion?
The size of the market for banking customer relationship management (CRM) software has seen a fast-paced expansion in the past few years. It is projected to escalate from $15.4 billion in 2024 to $18.14 billion in 2025, with a compound annual growth rate (CAGR) reaching 17.8%. The historic growth surge is mainly due to the rising need for self-service banking options, amplified demand for automated customer data software, a growing interest in cloud solutions, as well as an increase in fund allocation for research and development endeavors, coupled with a heightened interest in enhancing customer service.
The market size of the banking customer relationship management (CRM) software is forecasted to experience substantial expansion in the upcoming years, escalating to $34.48 billion by 2029 with a compound annual growth rate (CAGR) of 17.4%. This growth in the predicted period is linked to the escalating demand for this product from small and mid-sized enterprises, rising competition in the CRM software sector, expanded use of online banking, widespread digitalization within the banking industry, and growing preference for mobile banking. Key trends anticipated during the forecast period encompass advancements in technology, digital technology, innovative product launches, integration of artificial intelligence (AI) and machine learning (ML), incorporation of advanced analytics and business intelligence (BI) tools, as well as the implementation of blockchain technology within CRM systems.
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What are the most significant trends transforming the banking customer relationship management (crm) software market today?
Major participants in the banking CRM software market, such as Salesforce, are harnessing the capabilities of AI to boost transaction dispute resolution efficiency. The fusion of AI into these critical processes enables banks to automate the detection and resolution of transaction disputes, vastly improving efficiency. By analyzing transaction data, AI algorithms can quickly detect patterns or irregularities, significantly enhancing the ability to uncover fraudulent activities or mistakes. For example, Salesforce, a leading American cloud computing firm, introduced AI-enabled features in June 2024 to bolster the effectiveness of transaction dispute management for banking institutions. These features include an AI-based Transaction Dispute Management tool, which streamlines the entire dispute resolution process, and Einstein Copilot Banking Actions, an AI tool that carries out tasks automatically and enhances communication with clients and other parties. By combining banking transaction details with Salesforce's customer data, these tools significantly reduce manual work and mistakes, while also improving customer interactions.
Which key market segments comprise the banking customer relationship management (crm) software market and drive its revenue growth?
The banking customer relationship management (CRM) software market covered in this report is segmented -
1) By Offering: Solution, Services
2) By Deployment Mode: On-Premises, Cloud
3) By Application: Customer Service, Customer Experience Management, Customer Relationship Management (CRM) Analytics, Marketing Automation, Salesforce Automation, Other Applications
Subsegments:
1) By Solution: Cloud-Based CRM Solutions, On-Premise CRM Solutions, Mobile CRM Solutions, Integrated CRM Solutions With Core Banking Systems, AI-Driven CRM Solutions, Data Analytics And Reporting Solutions For CRM
2) By Services: Implementation Services, Integration Services, Training And Consulting Services, Support And Maintenance Services, Customization And Configuration Services, Managed Services For CRM Systems
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What regions are at the forefront of banking customer relationship management (crm) software market expansion?
North America was the largest region in the banking customer relationship management (CRM) software market in 2023. The regions covered in the banking customer relationship management (CRM) software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the banking customer relationship management (crm) software market?
Major companies operating in the banking customer relationship management (CRM) software market are Microsoft Corporation, Oracle Corporation, Salesforce Inc., Fiserv Inc., Infor Global Solutions, Sage Group, Genesys Cloud Services Inc., HubSpot Inc., Zoho Corporation, Pegasystems Inc., Temenos AG, Acidaes Solutions Private Limited (CRMNEXT), Creatio, SAP SE, Doxim Inc., SugarCRM Inc., Kapture CX, NexJ Systems Inc., Leadsquared Inc., Claritysoft LLC, Liferay Inc.
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What Is Covered In The Banking Customer Relationship Management (CRM) Software Global Market Report?
•Market Size Forecast: Examine the banking customer relationship management (crm) software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the banking customer relationship management (crm) software market for a structured understanding.
•Key Players Overview: Analyze major players in the banking customer relationship management (crm) software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the banking customer relationship management (crm) software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the banking customer relationship management (crm) software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the banking customer relationship management (crm) software market.
•Industry Challenges: Identify potential risks and obstacles affecting the banking customer relationship management (crm) software market.
•Competitive Landscape: Review strategic developments in the banking customer relationship management (crm) software market, including expansions, agreements, and new product launches.
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