Key Trend Reshaping the Active, Smart And Intelligent Packaging Market in 2025: Enhancing Consumer Engagement Through Interactive Web-Based Smart Packaging

What combination of drivers is leading to accelerated growth in the active, smart and intelligent packaging market?
The growth of the active, smart, and intelligent packaging market is anticipated to be fueled by the expansion of the food and beverage industry. This industry involves the production, processing, distribution and sales of edible products and non-alcoholic beverages. A variety of factors, such as evolving consumer preferences, population growth, globalization and technological developments, are triggering industry expansion. The use of active, smart and intelligent packaging within this industry promotes safety by continuously monitoring freshness, detecting deterioration, and providing real-time data on storage conditions. This not only prolongs shelf life, but also guarantees product quality. To illustrate, data from the Australian Bureau of Statistics in March 2022 shows a 1.4% increase in food and non-alcoholic beverages sold in Australian supermarkets, grocery stores, convenience stores, specialty food stores and fresh food markets in 2020-21 compared to 2019-20. This translated to an additional 204,100 metric tons, totaling 14.7 million metric tons. Thus, the booming food and beverage industry contributes significantly to the growth of the active, smart, and intelligent packaging market.

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What is the projected compound annual growth rate (CAGR) of the active, smart and intelligent packaging market from 2025 to 2034, and what factors influence it?
The market size of active, smart, and intelligent packaging has significantly increased in the past few years. Projected growth suggests an increase from $43.64 billion in 2024 to $47.2 billion in 2025 with a compound annual growth rate (CAGR) of 8.2%. Growth during the historic period is linked to technological progress, consumer demand for product freshness and safety, extended product shelf life needs, strict food safety rules, environmental considerations, sustainability, and improvements in supply chain efficiency.

In the near future, substantial growth is projected for the vibrant, sophisticated, and astute packaging market, with the size anticipated to peak at $63.73 billion by 2029, at a 7.8% compound annual growth rate (CAGR). The projection is based on factors such as cost effectiveness and diminishing food waste, the expansion of e-commerce and internet-based retail, the amplified global trade in perishable goods, consumer accessibility, the emerging healthcare and pharmaceutical sectors, and adherence to regulatory standards and compliance. Some key trends for the considered period will be greater demand for freshness indices, growth in intelligent packaging for pharmaceuticals, IoT advancements, environmentally-friendly materials, growth in anti-counterfeit technologies, and an upsurge in the application of nanotechnology.

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How are the latest trends influencing the growth of the active, smart and intelligent packaging market?
Prominent firms in the active, smart, and intelligent packaging sector are creating inventive products like internet-connected smart packaging, a game-changer for boosting supply chain visibility, augmenting product traceability, and elevating consumer engagement. Smart packaging connected to the web entails packaging systems outfitted with sensors that offer real-time updates of product circumstances such as temperature, humidity, and location. An example of this was seen in October 2023 when Appetite Creative Solutions, a digital marketing agency from Spain, collaborated with Switzerland's packaging and processing company, Tetra Pak, to debut an interactive smart packaging solution for European fruit juice manufacturers. This smart packaging provides a web app-based connected experience via QR codes on one-liter juice packages of flavors like orange, pineapple, and apple. The web app gathers real-time interaction data, ranging from purchasing behaviors, product inclinations, average engagement duration, age, location, scanning frequency, visitor numbers, repeat visitors, social media shares, to GDPR-compliant personal data. This information allows the brand to fine-tune its marketing approaches and gain a deeper insight into consumers.

What are the major segments of the active, smart and intelligent packaging market and their role in driving growth?
The active, smart and intelligent packaging market covered in this report is segmented -

1) By Type: Active Packaging, Oxygen Scavenging Sachets, Modified Atmosphere Packaging (MAP), Smart Packaging, Intelligent Packaging, Time And Temperature Indicator (TTI) Labels, Freshness Indicators, Other Types
2) By Material: Plastic, Paper, Glass, Corrugated Board, Metal, Other Materials
3) By Function: Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking
4) By Application: Food And Beverages, Meat, Poultry And Seafood, Fruits And Vegetables, Dairy Products, Bakery And Confectionary, Processed Food, Other Applications

Subsegments:
1) By Active Packaging: Oxygen Absorbers, Moisture Control Packaging, Ethylene Absorbers, Antimicrobial Packaging, Uv Light Absorbing Packaging, Co2 Scavengers
2) By Oxygen Scavenging Sachets: Iron-Based Oxygen Absorbers, Enzyme-Based Oxygen Absorbers, Activated Carbon Oxygen Absorbers, Powdered Oxygen Absorbers, Sachets For Food Preservation
3) By Modified Atmosphere Packaging (Map): Vacuum Sealing, Gas Flushing (Co2, N2, O2), Fresh Produce Packaging, Meat And Fish Packaging, Dairy Products Packaging, Bakery Product Packaging
4) By Smart Packaging: Rfid (Radio Frequency Identification) Packaging, Qr Code-Based Packaging, Nfc (Near Field Communication) Enabled Packaging, Temperature-Sensitive Labels, Location Tracking Packaging, Smart Labels With Integrated Sensors
5) By Intelligent Packaging: Temperature And Humidity Sensors, Time-Temperature Indicator Labels, Ph Indicator Packaging, Gas Detection Packaging, Smart Packaging For Pharmaceuticals, Packaging With Chemical Reactions For Quality Monitoring
6) By Time And Temperature Indicator (Tti) Labels: Temperature-Activated Ttis, Cumulative Temperature Indicator Labels, Real-Time Temperature Monitoring Labels, Single-Use And Reusable Ttis, Cold Chain Tti Labels
7) By Freshness Indicators: Color Changing Freshness Indicators, Microbial Growth Indicators, Ethylene Gas Release Indicators, Odor Indicators, Ripeness Indicators For Produce
8) By Other Types: Light And Uv Sensitivity Indicators, Self-Healing Packaging, Anti-Theft Packaging Solutions, Package Integrity Indicators, Packaging With Barrier Properties For Extended Shelf Life

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Which regions are key players in the growth of the active, smart and intelligent packaging market?
North America was the largest region in the active, smart, and intelligent packaging market in 2023. The regions covered in the active, smart and intelligent packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the active, smart and intelligent packaging market?
Major companies operating in the active, smart and intelligent packaging market are BASF SE, 3M Company, WestRock Company, Amcor Limited, Smurfit Kappa Group, Dupont de Nemours Inc., Tetra Pak International S.A., Stora Enso Oyj, Mondi Group, Avery Dennison Corporation, Thinfilm Electronics ASA, Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, Checkpoint Systems Inc., Constantia Flexibles Group GmbH, Sato Holdings Corporation, Coveris Holdings S.A., Wipak Group, Bemis Company Inc., Multisorb Technologies Inc., Clondalkin Group Holdings B.V., PragmatIC Printing Ltd.

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What Is Covered In The Active, Smart And Intelligent Packaging Global Market Report?

•Market Size Forecast: Examine the active, smart and intelligent packaging market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the active, smart and intelligent packaging market for a structured understanding.
•Key Players Overview: Analyze major players in the active, smart and intelligent packaging market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the active, smart and intelligent packaging market.
•Segment Contributions: Evaluate how different segments drive overall growth in the active, smart and intelligent packaging market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the active, smart and intelligent packaging market.
•Industry Challenges: Identify potential risks and obstacles affecting the active, smart and intelligent packaging market.
•Competitive Landscape: Review strategic developments in the active, smart and intelligent packaging market, including expansions, agreements, and new product launches.

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