Press release
Sustainable beauty awaits: Purum Vita unveils eco-friendly shampoos powered by Australian botanicals
Purum Vita, a trailblazer in sustainable beauty, has launched a Kickstarter campaign for its groundbreaking line of eco-friendly, plant-powered shampoos. The brand embodies the belief that true beauty is rooted in a harmonious connection with nature, emphasizing how these unique botanicals can contribute to biodiversity education and their importance to the environment. With a passion for exploring the world's most exquisite endemic plants, Purum Vita meticulously selects ingredients renowned for their extraordinary hair-nourishing properties.
Committed to transforming haircare with environmentally-conscious practices, Purum Vita's products harness the benefits of native Australian botanicals, offering a unique blend of efficacy and sustainability. Each product is crafted with vegan, cruelty-free ingredients, underscoring Purum Vita's dedication to reducing environmental impact.
Image: https://www.globalnewslines.com/uploads/2025/03/fc04371684515175e4637d6cd6e08de9.jpg
With this Kickstarter campaign, backers will gain early access to Purum Vita's high-quality, nature-inspired shampoos at an exclusive rate, supporting a brand that prioritizes the environment alongside exceptional haircare. The Purum Vita collection includes three specialized shampoos: Moisture Shampoo, Peppermint Shampoo, and Volume Shampoo, each designed to address specific hair needs using powerful natural ingredients such as Quandong, Kakadu Plum, and Waratah-plants known for their restorative, nourishing properties.
Image: https://www.globalnewslines.com/uploads/2025/03/abafc9b4337e993f4cd82c83d8168eef.jpg
Key Features of the Purum Vita Haircare Line
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Moisture Shampoo: Blends Elderflower and Ginseng Root to rejuvenate and maintain hydration, with Nettle and Waratah extracts to enhance moisture balance and hair health.
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Peppermint Shampoo: Infused with Peppermint Oil for a refreshing experience, complemented by Ginseng and Waratah to invigorate and soothe the scalp.
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Volume Shampoo: Combines Ginseng Root and Rosemary to boost volume, with Waratah extract to support scalp health and increase hair body.
Founder Naser Arifi, drawing from his expertise in sustainable materials, developed Purum Vita with a vision to redefine luxury haircare as a force for environmental good. "With Purum Vita, we're offering more than just a haircare line; we're providing a sustainable alternative that respects both our customers' health and the planet," says Arifi. "Our aim is to blend luxurious haircare with meaningful environmental impact, using biodegradable packaging and powerful natural ingredients."
The Purum Vita Kickstarter campaign invites backers to support the evolution of sustainable beauty, with exclusive rewards and special pricing available for early supporters. Each contribution to the campaign enables Purum Vita to scale its production of eco-friendly products, while reducing plastic waste through innovative packaging solutions.
To learn more information, or to back the campaign, visit Purum Vita's Kickstarter at: https://www.kickstarter.com/projects/1997750693/lilas-secret-by-purum-vita [https://www.kickstarter.com/projects/1997750693/lilas-secret-by-purum-vita?ref=4bvjkh]
Media Contact
Company Name: Purum Vita
City: London
Country: United Kingdom
Website: http://www.kickstarter.com/projects/1997750693/lilas-secret-by-purum-vita?ref=4bvjkh
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