Press release
On-Demand Streaming Services Driving Sports Broadcasting Technology Market Growth: A Key Factor Shaping the Future of the Sports Broadcasting Technology Market in 2025
Sports Broadcasting Technology Market Share
The upswing of on-demand streaming services is anticipated to push the expansion of the sports broadcasting technology market. These video-on-demand services are digital platforms offering a great variety of multimedia content like TV shows, documentaries, original programs and films for the user's convenience. Due to its affordability compared to traditional TV, easy accessibility, variety in original programming and convenience, the popularity of these streaming services is increasing. These sports broadcasting technologies are used for streaming to provide live sports events, highlights, analysis along with efficient transmission of high-quality video streams via internet for a seamless playback experience and reduction in buffering. For example, the Digital Entertainment and Retail Association ERA, a US-based enterprise, noted in January 2024 that the UK expenditure on music streaming subscriptions, vinyl, and CDs had a growth of 9.6% in 2023, nearly double the speed of 2022's increase which was just +5%. Moreover, the UK entertainment sector experienced a growth of 7% in the span of 2023. Consequently, the surge of on-demand streaming services is propelling the progress of the sports broadcasting technology market.
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What Is the projected market size and growth rate for the sports broadcasting technology market?
The market size of sports broadcasting technology has significantly expanded over the recent years. The value is estimated to rise from $76.17 billion in 2024 to $81.95 billion in 2025, with a compound annual growth rate (CAGR) of 7.6%. The historic growth in the market can be credited to factors such as internet and digital streaming, improvements in camera technology, the rise of satellite broadcasting, the incorporation of augmented reality (AR), mobile viewership, and dual-screen experiences.
Expectations are high for substantial growth in the sports broadcasting technology market over the next years, aimed at reaching $108.33 billion by 2029, with an anticipated compound annual growth rate (CAGR) of 7.2%. Key factors driving the projected growth during this period include advances in 5G technology, artificial intelligence (AI) and machine learning applications, virtual reality (VR) and mixed reality (MR) technologies, personalized and interactive content creation, and the incorporation of wearable technology. Noteworthy trends expected to shape this period are the immersive viewing experiences, 5G-enabled broadcasting, implementation of artificial intelligence (AI) in production processes, data analytics and the visual representation of data, and the employment of cloud-based workflows.
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What new trends are reshaping the sports broadcasting technology market and its opportunities?
Leading firms in the sports broadcasting technology market are innovating with cutting-edge technologies such as sports cloud platforms in order to solidify their market share. A Sports Cloud Platform creates an entertaining and interactive scenario for sports enthusiasts by using technology aiming to increase overall satisfaction and engagement during sports events. For example, in November 2023, the Sports Cloud Platform was introduced by Tech Mahindra, an IT services and consulting company based in India, aiming to offer an engaging experience for sports fans. This platform, developed in conjunction with Amazon Web Services, Inc. (AWS), a cloud computing company from the US, incorporates real-time analytics, artificial intelligence(AI), machine learning(ML), augmented reality/virtual reality(AR/VR), and Web 3.0 technologies. The platform aims to augment the digital prowess of sports leagues, franchises and organizations while offering sports fans an enhanced and individualized experience.
What major market segments define the scope and growth of the sports broadcasting technology market?
The sports broadcasting technology market covered in this report is segmented -
1) By Component: Solutions, Services
2) By Technology: Analog, Digital
3) By Platform: OTT (Over-The-Top), Radio, Television
4) By End User: Broadcaster, Studios And Content Developer, Distributors
Subsegments:
1) By Solutions: Software, Hardware, Cloud Solutions, Data Analytics And Visualization Tools
2) By Services: Consulting Services, Integration And Installation Services, Maintenance And Support Services, Managed Services
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North America was the largest region in the sports broadcasting technology market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports broadcasting technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Which key market leaders are driving the sports broadcasting technology industry growth?
Major companies operating in the sports broadcasting technology market are IBM Corporation, Orange S.A., NBC Universal Media LLC, Warner Bros. Discovery Inc., NEC Corporation, ESPN Sports Media Ltd., Fox Corporation, Rohde & Schwarz GmbH & Co KG, Belden Inc., NEP Group Inc., AvL Technologies Inc., Viaplay Group AB, Sportradar AG, SKY Network Television Ltd., Evertz Microsystems Ltd., Deltatre Limited, beIN MEDIA GROUP, Supersport, Global Invacom Group, VSN Video Stream Networks S.L., Muvi One, Staige GmbH, OMB Broadcast, Hangzhou HAOXUN Technologies Co. Ltd., EasyBroadcast
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What Is Covered In The Sports Broadcasting Technology Global Market Report?
•Market Size Forecast: Examine the sports broadcasting technology market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the sports broadcasting technology market for a structured understanding.
•Key Players Overview: Analyze major players in the sports broadcasting technology market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sports broadcasting technology market.
•Segment Contributions: Evaluate how different segments drive overall growth in the sports broadcasting technology market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sports broadcasting technology market.
•Industry Challenges: Identify potential risks and obstacles affecting the sports broadcasting technology market.
•Competitive Landscape: Review strategic developments in the sports broadcasting technology market, including expansions, agreements, and new product launches.
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