Press release
The Surge Of Underwater Tourism Propels The Underwater Camera Market Driver: Leading Transformation in the Underwater Camera Market in 2025
Underwater Camera Market
The underwater camera market is set to gain momentum with the increasing interest in underwater tourism. This sphere includes activities like diving, snorkeling, and submarine tours aimed at attracting tourists to subaquatic sights and locations. The rising interest in marine protection and environmental consciousness, enhanced diving tourism infrastructure, and the shift towards sustainable and accountable tourism activities are driving the upsurge in underwater tourism. The use of underwater cameras significantly improves the experience of underwater tourism by enabling tourists to record, share, and retain their aquatic adventures, ensuring support for educational, environmental, and research initiatives related to marine exploration and preservation. As per the World Economic Forum, a Switzerland-based international non-profit organization, in October 2023, a substantial 50% of world tourism, a $9.5 trillion industry, was attributable to coastal and marine tourism. It creates 1 job for every 11 across the globe. Marine Protected Areas (MPAs) encourage nature-centric tourism, a rapidly advancing sub-sector projected to generate $665 billion per year by 2030. Hence, the increasing trend of underwater tourism is fuelling the expansion of the underwater camera industry.
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What is the projected compound annual growth rate (CAGR) of the underwater camera market from 2025 to 2034, and what factors influence it?
The market size for underwater cameras has seen a considerable expansion in recent times. The market, which is set to rise from $6.27 billion in 2024 to $7.04 billion in 2025, will experience a compound annual growth rate (CAGR) of 12.1%. The previous growth has been credited to a surge in popularity of underwater pursuits, a heightened interest towards marine exploration and preservation, the growth of the underwater tourism sector, an increase in disposable income, and a rising consciousness regarding the need for recording underwater wildlife and ecosystems.
The market for underwater cameras is projected to experience swift expansion in the forthcoming years, reaching a size of $10.98 billion in 2029 at a Compound Annual Growth Rate (CAGR) of 11.8%. The surge during the anticipated period can be associated with the persistent growth of the underwater tourism sector, enhancement of marine research and exploration, the escalating use of underwater cameras for business purposes, a swelling interest among consumers in adventure sports and outdoor activities, and the evolution of eco-tourism and initiatives to conserve nature. Key trends for the predicted period will be continuous technological progress, the incorporation of Artificial Intelligence (AI) and automation, application in research and exploration, and underwater camera solutions which are sustainable and eco-friendly.
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How are the latest trends influencing the growth of the underwater camera market?
Leading corporations in the underwater camera industry, such as Ricoh Imaging Americas Corporation., are concentrating on the creation of cutting-edge products like the Ricoh WG-80 to improve picture clarity and functionality in challenging underwater conditions. The Ricoh WG-80 camera, launched in May 2022, exhibits exceptional tolerance to water, dust, cold, and shocks, making it a robust and waterproof option for outdoor use. This lightweight and durable compact digital camera is designed specifically for underwater use and boasts a back-illuminated CMOS image sensor, enabling it to capture high-resolution images. Additional features include a 5x optical zoom, built-in ring light for macro photography, underwater modes, full HD recording, a 2.7-inch LCD monitor, and innovative aspects like six LED macro lights, various shooting modes and filters, and optimizations for underwater shooting.
What are the major segments of the underwater camera market and their role in driving growth?
The underwater camera market covered in this report is segmented -
1) By Type: Digital Single Lens Reflex (DSLR), Mirrorless, Compact
2) By Application: Personal, Commercial
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Digital Single Lens Reflex (DSLR): Full-frame DSLR Cameras, Crop Sensor DSLR Cameras, DSLR Camera Housings For Underwater Use
2) By Mirrorless: Full-Frame Mirrorless Cameras, Crop Sensor Mirrorless Cameras, Mirrorless Camera Housings For Underwater Use
3) By Compact: Waterproof Compact Cameras, Underwater Compact Cameras With Built-In Lenses, Rugged Compact Cameras For Diving And Snorkeling
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North America was the largest region in the underwater camera market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the underwater camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the underwater camera market?
Major companies operating in the underwater camera market report are Sony Corporation; Panasonic Corporation; Canon Inc.; Fujifilm Corporation; Ricoh Company Limited; Olympus Corporation; Garmin Ltd; Nikon Corporation; GoPro Inc.; Polaroid Corporation; Steinsvik AS; Ocean Systems Inc.; SJCAM Corp; Brinno Inc.; Rollei GmbH And Co. KG; Contour LLC.; Ikelite Underwater Systems; Subsea Tech LLP; SeaLife Cameras; Aquatic Digital Inc.; Nauticam International Limited.; Shenzhen Zhiyong Industrial Co. Ltd.
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What Is Covered In The Underwater Camera Global Market Report?
•Market Size Forecast: Examine the underwater camera market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the underwater camera market for a structured understanding.
•Key Players Overview: Analyze major players in the underwater camera market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the underwater camera market.
•Segment Contributions: Evaluate how different segments drive overall growth in the underwater camera market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the underwater camera market.
•Industry Challenges: Identify potential risks and obstacles affecting the underwater camera market.
•Competitive Landscape: Review strategic developments in the underwater camera market, including expansions, agreements, and new product launches.
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