Key Trend Reshaping the Personalized Learning Market in 2025: L'Oréal Introduces HAPTA For Inclusive And Precise Makeup Application

What market dynamics are playing a key role in accelerating the growth of the personalized learning market?
The growth of the personalized learning market is projected to be driven by the surge in online education. This refers to the dissemination of educational instruction and support using digital technology and the Internet. The growth of online education is attributable to its accessibility, versatility, and affordability, allowing students the freedom to learn at their own pace from any location. Online education fosters personalized learning by equipping educators with the necessary tools, adaptability, and infrastructure to maximize student engagement and achievement. Personalized learning gives online learners the option to follow tailored learning paths that align with their current abilities, skills, and educational aims. For example, data from the Luxembourg-based government agency Eurostat in January 2024, showed an increase in participation in online education in 2023 compared to 2022, with 30% of users aged 16 to 74 participating in an online course or using online learning materials in the three months before the survey. This represents a 2 percentage point increase from 28% in 2022. Therefore, the rise in online education is a key factor in the growth of the personalized learning market.

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How will the growth rate of the personalized learning market shape industry trends by 2034?
There has been a significant surge in the size of the personalized learning market in the last few years. The market, which is expected to expand from $4.74 billion in 2024 to $6.01 billion in 2025, has a projected compound annual growth rate (CAGR) of 26.7%. The substantial growth during the historical period can be credited to factors such as legislation for special education, incorporation strategies, the need for different educational models, advocacy by parents, and local initiatives.

In the years to come, a significant increase is expected in the personalized learning industry, which is estimated to reach $15.32 billion in 2029, growing at a CAGR of 26.4%. The expected growth in this timeline can be credited to the enhanced data analytics capabilities, the impact of globalization and cross-cultural partnerships, and the increasing need for customization and distinction in the field of education. The projection period will witness trends like applications of augmented and virtual reality, individualized learning routes, and practices that promote ethical and inclusive personalization.

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What trends are poised to drive the future success of the personalized learning market?
Major companies in the personalized learning industry are concentrating their efforts on incorporating artificial intelligence (AI) into their systems to offer hyper-personalized learning experiences that are highly compelling to students. AI in personalized learning employs AI technologies to customize educational programs according to the unique needs, preferences, and learning styles of every student. For example, in June 2023, the educational tech company based in India, BYJU'S, launched BYJU'S WIZ to deliver tailor-made learning experiences to students using generative AI. The offering from WIZ suite includes three AI models: BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, can determine a learner's strengths and areas of improvement in detail. MathGPT can effectively tackle difficult math problems while TeacherGPT offers customized guidance to students. These AI models have proven their worth with an outstanding 90% success rate in accurately identifying a student's understanding level, adeptly locating any misconceptions, gaps in knowledge, or mistakes in the learning journey.

Which primary segments of the personalized learning market are driving growth and industry transformations?
The personalized learning market covered in this report is segmented -

1) By Component: Platform, Services
2) By Delivery Mode: Self-Paced, Instructor-Led
3) By Application: Personal, Commercial
4) By End-User: Higher Education, kindergarten-12th grade, Academic, Others End-Users

Subsegments:
1) By Platform: Learning Management Systems (LMS), Adaptive Learning Platforms, Content Delivery Platforms, Virtual Classrooms, Analytics And Reporting Tools
2) By Services: Consulting Services, Implementation And Integration Services, Training And Support Services, Content Development Services

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Which geographical regions are pioneering growth in the personalized learning market?
North America was the largest region in the personalized learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Who are the influential players reshaping the personalized learning market landscape?
Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.

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What Is Covered In The Personalized Learning Global Market Report?

•Market Size Forecast: Examine the personalized learning market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the personalized learning market for a structured understanding.
•Key Players Overview: Analyze major players in the personalized learning market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the personalized learning market.
•Segment Contributions: Evaluate how different segments drive overall growth in the personalized learning market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the personalized learning market.
•Industry Challenges: Identify potential risks and obstacles affecting the personalized learning market.
•Competitive Landscape: Review strategic developments in the personalized learning market, including expansions, agreements, and new product launches.

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