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Leading Growth Driver in the Omnichannel Retail Commerce Platform Market in 2025: E-Commerce's Meteoric Rise Igniting Omnichannel Platform Revolution Driver's Influence
Omnichannel Retail Commerce Platform Market
The growth of the omnichannel retail commerce platform market is anticipated to be driven by the rising e-commerce sales. E-commerce, typically known as electronic commerce, is the process of buying and selling goods and services via the internet or other electronic networks. This broad category includes online retail sales and internet auctions. The driving factors for its growing popularity include consumer convenience, ease of accessibility, a wide variety of products, time-saving and efficiency. Omnichannel retail commerce platforms leverage e-commerce to deliver a smooth, integrated shopping experience for customers via multiple channels, which offers the necessary infrastructure and capabilities for retailers to interact with customers, boost sales, and provide their services. For example, it was reported by the United States Census Bureau, a government agency in the US, that in 2023, the total e-commerce sales were calculated at $1,118.7 billion, marking a 7.6% increase from the previous year. Thus, the rising e-commerce sales are a significant factor propelling the growth of the omnichannel retail commerce platform market.
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How will the growth rate of the omnichannel retail commerce platform market shape industry trends by 2034?
The market size of the omnichannel retail commerce platform has seen a swift expansion in the previous years. Its growth is expected to jump from $6.57 billion in 2024 to $7.52 billion in 2025, marking a compound annual growth rate (CAGR) of 14.4%. Factors like customers' increasing demand for convenience, the surge of mobile commerce, the requirement for real-time inventory visibility, the expansion of click-and-collect services, and the focus on customer experience have played a significant role in boosting the growth recorded in the historic period.
In the coming years, a swift expansion is awaited in the omnichannel retail commerce platform market size, with an anticipated rise to $12.88 billion by 2029, maintaining a Compound Annual Growth Rate (CAGR) of 14.4%. Factors contributing to this predicted escalation in the forecast period include the increase in omnichannel fulfilment options, the expansion of voice commerce, emphasis on sustainability issues, the trend of contactless payments, and demand for omnichannel personalisation. Significant upcoming trends to highlight in the forecast period comprise of enhanced in-store digital experiences, omnichannel marketing automation, geographic-specific personalisation (localization) and hyper-personalisation, the emergence of progressive web applications, and the impact of subscription commerce.
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What trends are poised to drive the future success of the omnichannel retail commerce platform market?
Key players in the omnichannel retail commerce platform market, such as Tira, a beauty retail platform, are making strides in innovation to stay competitive among multi-brand beauty retailers and solidify their market position. Essentially, these platforms are an all-encompassing strategy that synchronises various channels, devices, and platforms to provide customers with a cohesive shopping experience in the beauty sector. For example, in April 2023, Reliance Retail, a retail company based in India, unveiled Tira, an omnichannel beauty retail platform. This platform presents a well-selected mix of both international and local beauty brands, positioning itself as a one-stop destination for beauty products. Moreover, this digital platform is user-friendly, displaying a neat, non-congested interface filled with shoppable videos, blogs, tutorials, trending tips, tailored suggestions, and a virtual try-on option for colour cosmetics.
Which primary segments of the omnichannel retail commerce platform market are driving growth and industry transformations?
The omnichannel retail commerce platform market covered in this report is segmented -
1) By Solution: E-commerce, Order Management, Pos(Point Of Sale), Customer Relationship Management (CRM), Warehouse Management, Retail Order Broker Cloud Service, Other Solutions
2) By Deployment: Software As A Service (SaaS), On- premises
3) By Organization: Small And Medium Sized Enterprises (SMEs), Large Enterprises
4) By End User: Consumer Electronics, Apparel And Footwear, Fast-Moving Consumer Goods (FMCG), Other End Users
Subsegments:
1) By E-commerce: Online Storefront, Mobile Commerce (mCommerce), Social Commerce Integration, marketplace Integrations
2) By Order Management: Order Processing, Inventory Visibility and Management, Order Fulfillment and Tracking, Return Management
3) By POS (Point of Sale): Mobile POS, Self-Checkout Systems, In-Store POS Terminals, Cloud-Based POS
4) By Customer Relationship Management (CRM): Customer Data Management, Loyalty Programs and Rewards, Customer Engagement and Personalization, Customer Support and Ticketing
5) By Warehouse Management: Inventory Tracking, Demand Forecasting, Picking and Packing Automation, Shipping and Logistics Coordination
6) By Retail Order Broker Cloud Service: Real-Time Inventory Allocation, Omnichannel Order Routing, Multi-Location Fulfillment Optimization, Drop Shipping Management
7) By Other Solutions: Analytics and Reporting, Product Information Management (PIM), Payment Processing Integration, marketing and Promotions Management
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Which geographical regions are pioneering growth in the omnichannel retail commerce platform market?
North America was the largest region in the omnichannel retail commerce platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the omnichannel retail commerce platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the influential players reshaping the omnichannel retail commerce platform market landscape?
Major companies operating in the omnichannel retail commerce platform market are Google LLC, Microsoft Corporation, HCL Technologies Limited, Amazon Web Services Inc., Intel Corporation, International Business Machines Corporation, Oracle Corporation, Fujitsu Limited, SAP SE, NVIDIA Corporation, Salesforce Inc., Toshiba Corporation, Infosys Limited, Baidu Inc., Block Inc., NCR Corporation, Shopify Inc., GoDaddy Inc., Diebold Nixdorf AG, Sensient Technologies, Wix.com Ltd., Lightspeed POS Inc., BigCommerce Pty. Ltd., ViSenze, LemonStand Corp.
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What Is Covered In The Omnichannel Retail Commerce Platform Global Market Report?
•Market Size Forecast: Examine the omnichannel retail commerce platform market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the omnichannel retail commerce platform market for a structured understanding.
•Key Players Overview: Analyze major players in the omnichannel retail commerce platform market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the omnichannel retail commerce platform market.
•Segment Contributions: Evaluate how different segments drive overall growth in the omnichannel retail commerce platform market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the omnichannel retail commerce platform market.
•Industry Challenges: Identify potential risks and obstacles affecting the omnichannel retail commerce platform market.
•Competitive Landscape: Review strategic developments in the omnichannel retail commerce platform market, including expansions, agreements, and new product launches.
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