Press release
Global Location Intelligence Market Projected to Surpass $34.99 Billion by 2029 with 13.9% Annual Growth
What market dynamics are playing a key role in accelerating the growth of the location intelligence market?Anticipated advancements in the adoption of the Internet of Things (IoT) and connected devices promise to fuel the expansion of the location intelligence market. The escalating use of IoT and connected devices-networks of physical devices equipped with sensors, software, and connectivity for data collection and exchange-is linked to technological improvements, cost efficiencies, data-rich insights, industry uptake, and consumers' expectation of convenience. These IoT devices, integrated with location sensors, provide real-time tracking of assets such as vehicles, equipment, or inventory. Analyzing this data, location intelligence systems enable monitoring of asset movements, route optimization, theft or loss prevention, and effective utilization of assets. For instance, Ericsson, a telecommunications company based in Sweden, published a report in September 2023 stating that worldwide IoT connections reached 15.7 billion in 2023, with projections of a 16% surge to 38.9 billion connections by 2029. In addition, in January 2022, the GSM Association, a non-profit industry organization based in the UK, predicted that global IoT connections would rise to 23.3 billion by 2025, marking a substantial leap from the 15.1 billion connections reported in 2021. As such, the robust adoption of IoT and connected devices is instrumental in driving growth in the location intelligence market.
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How will the growth rate of the location intelligence market shape industry trends by 2034?
Recently, there has been a swift expansion in the size of the location intelligence market. The market which was valued at $18.2 billion in 2024 is projected to escalate to $20.77 billion in 2025, reflecting a compound annual growth rate (CAGR) of 14.1%. The notable growth during the historic interval is a direct result of increases in digital mapping utilization, the need for real-time location related data, heightened urbanization, enhanced focus on preserving the environment and the growing demand for location-driven fraud detection systems.
The market for location intelligence is forecasted to undergo substantial expansion in the upcoming years, reaching a value of $34.99 billion by 2029 and experiencing a compound annual growth rate (CAGR) of 13.9%. The surge during the prediction period is believed to be due to a rise in the implementation of location intelligence systems, growing requirement for real-time location data, more focus on advancing to smart cities, the emergence of location-based analytics tools, and a spike in utilization of location intelligence in the agriculture sector. Key trends projected during the forecasted period comprise the amalgamation of internet of things, location intelligence platforms powered by artificial intelligence, application of blockchain technology, location-based augmented reality, and embracing of cloud-based solutions.
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What trends are poised to drive the future success of the location intelligence market?
Significant firms in the location intelligence market are prioritizing the development of AI-driven location intelligence solutions like PrivacyCheck to secure a competitive advantage. PrivacyCheck operates on AI algorithms to analyze location-based data, sharing key insights with businesses and groups. An example of this was in October 2022 when Gravy Analytics, a U.S.-based firm providing business intelligence on location, initiated PrivacyCheck as a critical element of location intelligence technology. It plays a significant role in ensuring enterprises do not share or resell location data produced in confidential areas. PrivacyCheck's distinctive attributes include the ability to enable organizations to detect and eliminate sensitive location information from their systems, effortless integration into clients' pre-existing systems without having to share accurate location data with Gravy, and custom setting options which accommodate precise privacy needs of the organization.
Which primary segments of the location intelligence market are driving growth and industry transformations?
The location intelligence market covered in this report is segmented -
1) By Component: Software, Service
2) By Deployment: On-Premise, Cloud
3) By Location Type: Indoor, Outdoor
4) By Application: Workforce Management, Asset Management, Facility Management, Risk Management, Remote Monitoring, Sales And marketing Optimization, Customer Management, Other Application
5) By Vertical: Retail And Consumer Goods, Government And Defense, Manufacturing And Industrial, Transportation And Logistics, Banking, Financial Services, and Insurance (BFSI), Information Technology (IT) And Telecom, Utilities And Energy, Media And Entertainment
Subsegments:
1) By Software: Geospatial Software, Data Analytics Software, Location-Based Analytics Software
2) By Service: Consulting Services, Integration Services, Support And Maintenance Services
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Which geographical regions are pioneering growth in the location intelligence market?
North America was the largest region in the location intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the influential players reshaping the location intelligence market landscape?
Major companies operating in the location intelligence market report are Google LLC; Microsoft Corporation; IBM Corporation; Qualcomm Technologies Inc.; Uber Technologies Inc.; Nokia Corporation; Baidu Inc.; Hexagon AB; Autodesk Inc.; Lyft Inc.; Trimble Inc.; Pitney Bowes Inc.; Esri Inc.; TIBCO Software Inc.; Liberty Broadband Corporation; Alteryx Inc.; MDA Corporation; TomTom International B.V.; INRIX Inc.; Mapbox; SpotHero Inc.; CARTO; Cuebiq Inc.; Navizon Inc.; Foursquare Labs Inc.
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What Is Covered In The Location Intelligence Global Market Report?
•Market Size Forecast: Examine the location intelligence market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the location intelligence market for a structured understanding.
•Key Players Overview: Analyze major players in the location intelligence market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the location intelligence market.
•Segment Contributions: Evaluate how different segments drive overall growth in the location intelligence market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the location intelligence market.
•Industry Challenges: Identify potential risks and obstacles affecting the location intelligence market.
•Competitive Landscape: Review strategic developments in the location intelligence market, including expansions, agreements, and new product launches.
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