Press release
Key Trend Reshaping the Live Internet Protocol (IP) Broadcast Equipment Market in 2025: Advanced Live IP Broadcast Equipment For Enhanced Live Productions
Live Internet Protocol IP Broadcast Equipment Market
The surge in the preference for OTT platforms is set to stimulate the expansion of the live Internet protocol (IP) broadcast equipment market in the future. OTT platforms are streaming services that transmit audio, video, and other forms of media via the internet directly to users, sidestepping conventional distribution pathways such as cable or satellite television. The increasing demand for OTT platforms can be attributed to their cost-effectiveness, original and exclusive content, versatility and manageable controls, and mobile compatibility. Live streaming serves as a unique selling point for OTT platforms, luring and maintaining their subscriber base. To satisfy the burgeoning requirement for live-streamed content, OTT providers employ robust and high-performing IP-based broadcast equipment that is capable of providing uninterrupted live broadcasts over the internet. For example, Exploding Topics, a US-based platform dedicated to spotting and tracking emerging online trends and topics, reported that Amazon Prime, an OTT service provider, saw an increase in Prime members worldwide from 213 million in 2022 to 230 million in 2022. Additionally, according to a report by Mint, an Indian business and finance newspaper, the overall audience for OTT platforms escalated by 13.5% to touch 481.1 million in 2023, a significant rise from 423.8 million in 2022. Hence, the mounting popularity of OTT platforms stimulates the growth of the live Internet protocol (IP) broadcast equipment market.
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How will the growth rate of the live internet protocol (ip) broadcast equipment market shape industry trends by 2034?
The market size for live internet protocol (IP) broadcast equipment has seen a significant increase in previous years. A rise from $1.44 billion in 2024 to $1.68 billion in 2025 is predicted, with a compound annual growth rate (CAGR) of 16.2%. This growth during the historical period is linked to the search for superior content, higher usage of 4k and UHD broadcasting, the surge in virtualization and software-defined networking, the need for multiplatform content distribution, and the incorporation of cloud-based services.
There is the expectation that the live internet protocol (IP) broadcast equipment market will experience considerable growth in the coming years, with forecasts predicting it to expand to $3.02 billion by 2029, boasting a compound annual growth rate (CAGR) of 15.9%. This forthcoming expansion during the forecast period can be credited to the rise in remote production, the increasing demand for live sports streaming, a heightened focus on sustainability, the adoption of advanced codecs, and the proliferation of virtual and augmented reality. Noteworthy trends expected during this forecast period encompass cloud-based production solutions, workflows catered to remote production, IP-based interoperability standards, cutting-edge video compression technologies, and the integration of AI and machine learning.
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What trends are poised to drive the future success of the live internet protocol (ip) broadcast equipment market?
Leading entities within the live Internet protocol (IP) broadcast equipment market are currently concentrating on the creation of sophisticated switchers and professional-level cameras such as the ATEM Television Studio HD 8 and the Blackmagic Studio Camera 6K Pro. These advancements aim to amplify live production capabilities. Both the ATEM Television Studio HD 8 and the Blackmagic Studio Camera 6K Pro are state-of-the-art broadcast apparatus designed specifically for high-end live video production. The ATEM Television Studio HD 8 embodies a HD video switcher with enhanced streaming and recording abilities. Meanwhile, the Blackmagic Studio Camera 6K Pro is a top-of-the-line studio camera custom-made for live production, boasting a substantial 6K Super 35 sensor and an EF lens mount for optimum picture clarity. For example, in February 2023, Blackmagic Design Pty Ltd., a digital cinema and hardware manufacturer based in Australia, introduced the ATEM Television Studio HD 8 and the Blackmagic Studio Camera 6K Pro. These devices are custom-built for adept live production setups. The ATEM Television Studio HD8 functions as a compact live production switcher consolidated with a broadcast control panel, and contains features like an 8 x 3G-SDI inputs, streaming, recording, multiview, DVE, keyers, USB webcam compatibility, media players, talkback, and an option for cloud storage. The Blackmagic Studio Camera 6K Pro operates as a professional-grade live production camera providing advanced features such as remote-controlled ND filters, a larger 6K sensor, and adaptability with a range of lenses. It facilitates live streaming along with talkback, tally, color correction, and raw recording abilities.
Which primary segments of the live internet protocol (ip) broadcast equipment market are driving growth and industry transformations?
The live internet protocol (IP) broadcast equipment market covered in this report is segmented -
1) By Type: Broadcast Switcher, Switches And Servers, Infrastructure, Other Types
2) By Sales Channel: Online, Offline
3) By Application: Broadcast Production Centers, In-Stadium Broadcast, Outside Broadcast Vans, Other Applications
Subsegments:
1) By Broadcast Switcher: Video Switchers, Audio Switchers, Integrated Broadcast Switchers
2) By Switches and Servers: IP Video Switches, IP Audio Switches, Broadcast Servers
3) By Infrastructure: Routing Systems, Signal Transport Systems, Storage and Archiving Solutions
4) By Other Types: Audio Or Video Encoders and Decoders, Streaming Solutions, Monitoring and Control Systems
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Which geographical regions are pioneering growth in the live internet protocol (ip) broadcast equipment market?
North America was the largest region in the live Internet protocol (IP) broadcast equipment market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the live internet protocol (IP) broadcast equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the influential players reshaping the live internet protocol (ip) broadcast equipment market landscape?
Major companies operating in the live internet protocol (IP) broadcast equipment market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Ericsson AB, Arista Networks Inc., Belden Inc., Evertz, Blackmagic Design Pty Ltd., Ross Video Ltd., Imagine Communications, EVS Broadcast Equipment SA, NewTek Inc., Grass Valley, Sencore Inc., ETL Systems Ltd., Lynx Technik AG, Matrox Graphics Inc., RIEDEL Communications GmbH & Co. KG, LAWO AG, Teradek LLC, AJA Video Systems Inc., Telos Alliance, Ikegami Tsushinki Co. Ltd., Beijing Gefei Technology Co. Ltd.
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What Is Covered In The Live Internet Protocol (IP) Broadcast Equipment Global Market Report?
•Market Size Forecast: Examine the live internet protocol (ip) broadcast equipment market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the live internet protocol (ip) broadcast equipment market for a structured understanding.
•Key Players Overview: Analyze major players in the live internet protocol (ip) broadcast equipment market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the live internet protocol (ip) broadcast equipment market.
•Segment Contributions: Evaluate how different segments drive overall growth in the live internet protocol (ip) broadcast equipment market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the live internet protocol (ip) broadcast equipment market.
•Industry Challenges: Identify potential risks and obstacles affecting the live internet protocol (ip) broadcast equipment market.
•Competitive Landscape: Review strategic developments in the live internet protocol (ip) broadcast equipment market, including expansions, agreements, and new product launches.
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