India Digital Out-of-Home Advertising Market to Reach USD 620 Million By 2030 as Programmatic Advertising Drives Growth

The India Digital Out-of-Home (DOOH) Advertising Market is set for substantial growth, valued at approximately USD 284 million in 2024 and projected to reach USD 620 million by 2030. This rapid evolution represents a compound annual growth rate (CAGR) of around 14% during the forecast period (2025-2030). Various factors contribute to this expansion, including the rising popularity of DOOH due to programmatic advertising and real-time analytics. These technological advancements not only enhance audience targeting but also improve advertisers' return on investment. Enhanced visibility in high-traffic urban areas, innovative advertising solutions, and a growing trend toward digital integration are among the key drivers.

With major cities like Bangalore, Chennai, and Hyderabad leading the charge, DOOH advertising is increasingly being utilized across transit media, shopping malls, and prominent intersections. By capitalizing on high dwell times in busy locations, brands can connect with larger and more diverse audiences effectively. As advertisers seek to engage consumers in ever-more compelling ways, the landscape of out-of-home advertising in India is undergoing a significant transformation.

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"India Digital Out-of-Home Advertising Market Forecast"

• The India DOOH advertising market will see a projected value increase from USD 284 million in 2024 to USD 620 million by 2030.

• An expected CAGR of 14% during the forecast period (2025-2030) highlights the rapid growth.

• The rise of programmatic advertising is optimizing ad placement and improving audience targeting.

• Digital billboards will dominate, capturing approximately 50% of the market share by 2030 due to their strategic placements.

• The segment of retail and consumer goods is anticipated to continue leading market demand, holding about 40% of the total market share.

"India Digital Out-of-Home Advertising Market Competitive Landscape Analysis"

The competitive landscape of the India Digital Out-of-Home Advertising Market includes key players such as:

• Times OOH

• AdOnMo

• JC Decaux SE

• Laqshya Media Group

• Dentsu

• ARMOUR Digital

• Ooh! Media Digital PTY Limited

• Moving Walls India Private Limited

• PlayAds Advertisement Spaces Pvt. Ltd.

• Bellplus Media

• EG Communications

• Bright Outdoor Media

• Pioneer Publicity

• TDI International India Ltd.

• CASHurDRIVE

• Others

These companies are at the forefront of technological innovations, providing advanced advertising solutions that leverage real-time analytics and data-driven strategies. The competition is characterized by significant investment in digital infrastructure, strategic partnerships, and a focus on expanding service offerings. The partnerships and collaborations are vital for enhancing campaign effectiveness, allowing businesses to deliver targeted advertisements that resonate with specific demographics. Moreover, with the surge in the popularity of digital-out-of-home paradigms, advertisers are focusing on approaches that ensure maximum visibility and engagement within urban centers.

"Key Takeaways from the India Digital Out-of-Home Advertising Market Research Report"

• The India Digital Out-of-Home market is valued at USD 284 million in 2024 and expected to reach USD 620 million by 2030.

• Digital billboards are predicted to be the most significant contributors, commanding about 50% of the market share.

• An increment in urbanization and digital adoption in Tier 2 and Tier 3 cities offers new growth opportunities.

• Integration of augmented reality in advertising is emerging as a transformative trend in the market.

• High competitive costs compared to other media sources present challenges for market entrants.

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"India Digital Out-of-Home Advertising Industry Recent Development"

In September 2024, AdOnMo raised USD 25 million in a funding round led by Rigel Capital and Srinath Mars. This significant investment aims to enhance its digital screen presence across India, positioning the company to capitalize on the rapidly growing DOOH market. This funding exemplifies the increasing stakeholder confidence in the potential of digital out-of-home advertising, reflective of the industry's overall dynamism.

"India Digital Out-of-Home Advertising Market Segmentation Analysis"

The India Digital Out-of-Home Advertising Market is segmented based on the following criteria:

By Format Type

> Digital Billboards

> Video Advertising

> Ambient Advertising

> Others

By Application

> Outdoor

> Indoor

By End User

> Retail & Consumer Goods

> Government

> Recreation

> Real Estate

> BFSI

> Transportation

> Education

> Others

By Region

> North

> South

> East

> West

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"Questions for Further Exploration"

• What specific strategies are companies employing to compete in the high-cost landscape of DOOH advertising?

• How are advancements in augmented reality influencing consumer interactions with digital advertisements?

• What market trends are emerging in Tier 2 and Tier 3 cities concerning digital advertising?

• What measures can be taken to mitigate the high costs associated with digital out-of-home advertisements for small businesses?

• How is programmatic advertising shaping the future of digital out-of-home marketing in India?

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