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Rising Smartphone Usage Driving Growth in the Indoor Location Market: A Key Factor Shaping the Future of the Indoor Location Market in 2025
Indoor Location Market
The escalating adoption of smartphones is projected to spur the expansion of the indoor location market in the future. Smartphones, essentially mobile phones equipped with advanced computational and connectivity features such as internet access, touchscreen interfaces, and the functionality to support third-party applications, are seeing a surge in their use. This surge is attributed to their multifunctional nature, easy access, technological advancements, versatile app ecosystem, and their role in work, education, and entertainment. Smartphones are instrumental in indoor location contexts, utilizing a mix of sensors, wireless technologies, and mapping applications to give precise indoor positioning and navigational services. For example, Uswitch Limited, a financial conduct authority based in the UK, reported that mobile connections in the UK escalated to 71.8 million in February 2024, marking a roughly 2.6 million connections or 3.8% increase from 2021. Projections for 2025 indicate a UK population of 68.3 million, with 95%, or nearly 65 million individuals, expected to have smartphones. Thus, the surge in smartphone usage is incentivizing the growth of the indoor location market.
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How will the growth rate of the indoor location market shape industry trends by 2034?
The market size of indoor location services has seen massive expansion recently, forecasted to increase from $14.09 billion in 2024 to $17.53 billion in 2025, predicting a compound annual growth rate (CAGR) of 24.4%. This growth during the previous period can be traced back to the surge in applications supported by beacons and Bluetooth low-energy tags, increased utilization of proximity-based solutions in retail, widespread acceptance of IoT and connected equipment like wearables and smartphones, and a heightened focus on consumer tendencies and behavior.
Anticipated to experience an explosive growth in the coming years, the indoor location market is predicted to rise to a value of $41.66 billion in 2029, with a compound annual growth rate of 24.2%. This expansion in the forecast period is largely influenced by governmental endeavors towards smart cities, the insufficiency of GPS technology for indoor spaces, the rising demand for navigation, the ever-growing need for precise, real-time location services, and the increasing embrace of data analytics in the retail industry. Key trends in the forecast period encompass technological innovations, augmented reality integration, real-time location systems (RTLS), augmented reality (AR) for indoor orientation, and cloud-based platforms for indoor location.
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What trends are poised to drive the future success of the indoor location market?
Leading corporations in the indoor location markets have been creating innovative solutions, including the ArcGIS Indoor Positioning System (IPS), to gain a competitive advantage. The ArcGIS IPS is an advanced tool that provides real-time indoor location services in buildings. For example, in July 2022, Esri, an American software firm, developed the ArcGIS IPS to offer real-time indoor location services via Esri's ArcGIS Indoors mobile application and bespoke apps developed with the ArcGIS Runtime software development kit (SDKs). The ArcGIS IPS uses Bluetooth beacons placed inside the buildings and collects radio signals to track the position of user mobile devices, showing their specific location as a blue dot on the map. This technological advancement facilitates indoor navigation, offers data collection and analytics about location information for GIS teams, facility supervisors, and executives, and aids in managing flexible seating plans and guaranteeing the safety of in-person staff in hybrid workplace settings.
Which primary segments of the indoor location market are driving growth and industry transformations?
The indoor location market covered in this report is segmented -
1) By Offering: Hardware, Solutions, Services
2) By Technology: Bluetooth Low Energy (BLE), Ultra-wideband (Uwb), Wi-Fi, Radio Frequency Identification (RFID), Magnetic Positioning
3) By Application: Emergency Response Management, Sales And marketing Optimization, Remote Monitoring, Predictive Asset Maintenance, Supply Chain Management, Inventory Management
4) By Vertical: Retail, Travel And Hospitality, Media And Entertainment, Transportation And Logistics, Government And Public Sector, Manufacturing, Healthcare And Pharmaceuticals
Subsegments:
1) By Hardware: Beacons, Sensors, RFID Tags, Wi-Fi Access Points
2) By Solutions: Indoor Mapping Solutions, Positioning and Navigation Solutions, Indoor Tracking Solutions, Data Analytics Solutions
3) By Services: Installation and Deployment Services, Consulting Services, Maintenance and Support Services, Integration Services
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Which geographical regions are pioneering growth in the indoor location market?
North America was the largest region in the indoor location market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the indoor location market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the influential players reshaping the indoor location market landscape?
Major companies operating in the indoor location market are Apple Inc., Google LLC, Microsoft Corporation, Cisco Systems Inc., Mist Systems Inc., Broadcom Inc., Hewlett Packard Enterprise Company (HPE), Nokia Corporation, CommScope Inc., Secure Energy Services Inc., Zebra Technologies Corporation, Acuity Brands Inc., Halma plc, HERE Global B.V., Environmental Systems Research Institute Inc. (Esri), STANLEY Healthcare, Orient Electric Limited, Polaris Wireless Inc., Ubisense Limited, Inpixon, Sonitor Technologies AS, IndoorAtlas Ltd., HID Global Corporation, Quuppa Oy, InnerSpace Technology Inc., AiRISTA Flow Inc., Pozyx Labs NV, Mapxus Limited, Kontakt.io Inc., infsoft GmbH
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What Is Covered In The Indoor Location Global Market Report?
•Market Size Forecast: Examine the indoor location market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the indoor location market for a structured understanding.
•Key Players Overview: Analyze major players in the indoor location market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the indoor location market.
•Segment Contributions: Evaluate how different segments drive overall growth in the indoor location market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the indoor location market.
•Industry Challenges: Identify potential risks and obstacles affecting the indoor location market.
•Competitive Landscape: Review strategic developments in the indoor location market, including expansions, agreements, and new product launches.
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