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Healthcare Advertising Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers

03-13-2025 06:48 AM CET | Health & Medicine

Press release from: The Business Research Company

Healthcare Advertising Market

Healthcare Advertising Market

Which drivers are expected to have the greatest impact on the over the healthcare advertising market's growth?
The growth of the healthcare advertising market is expected to be driven by the rising adoption of telehealth. Telehealth is the application of digital technology and communication tools in healthcare, facilitating remote health services, monitoring, consultations, and education. Telehealth has become an effective tool in healthcare advertising for reaching patients, delivering healthcare services regardless of location or mobility restraints, promoting targeted campaigns, driving patient engagement, improving health services, patient outcomes and overall healthcare experience. As per a report from the Australian Digital Health Agency, a government agency based in Australia, 118.2 million telehealth services were available to 18 million patients between 2020 and 2022, with more than 95,000 practitioners making use of telehealth services during the time frame. In another report penned by the National Library of Medicine, a U.S. based government organization, in April 2023, it was found that the daily average telemedicine use in the U.S. jumped from 19.6% in 2021 to 25.7% in 2022. Consequently, these factors corroborate that the rise in the adoption of telehealth is fuelling the expansion of the healthcare advertising market.

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What is the future CAGR of the healthcare advertising market, and how will it impact industry expansion?
The market size of healthcare advertising has experienced significant growth over the past few years. The predicted increase is from $45.1 billion in 2024 to $48.02 billion in 2025, amounting to a compound annual growth rate (CAGR) of 6.5%. Factors such as heightened health awareness, the surge in telehealth services, innovative pharmaceutical advancements, rising healthcare expenses, worldwide health crises, and competition among healthcare providers have all contributed to the growth during the historic period.

In the next couple of years, a robust increase is anticipated in the size of the healthcare advertising market. It is projected to expand to $61.9 billion by 2029, escalating at a compound annual growth rate (CAGR) of 6.6%. The growth witnessed in the projection period can be linked to the fast-paced digitalization process, progress in genomic medicine, enhancement in remote patient monitoring, a heightened focus on mental health, and concerns surrounding health data privacy. Notable trends in the forthcoming period encompass digital transition, emphasis on telehealth, advertising of health and wellness apps, utilisation of blockchain for securing data, as well as chatbots and ai-driven engagements.

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What are the most significant trends transforming the healthcare advertising market today?
In the healthcare advertising sector, key industry players are turning to progressive healthcare breakthroughs like DeepIntent Copilot as part of bolstering their marketing tactics. Engineered into the DeepIntent healthcare advertising interface, the AI-fueled DeepIntent Copilot tool provides strategic advice and suggestions based on real-time media data. As an example, DeepIntent, a US healthcare advertising platform, introduced the AI-driven DeepIntent Copilot for smart healthcare advertising in September 2023. It is crafted to refine campaign strategies, heighten media investments, and stimulate efficiency and performance in healthcare advertising. This tool utilizes unique interconnected datasets across its platform to offer strategic advice for meeting specific healthcare objectives. Moreover, it brings about a transformation in healthcare advertising by delivering actionable insights, shortening time required for a positive ROI, and increasing adaptability to immediate market shifts.

Which key market segments comprise the healthcare advertising market and drive its revenue growth?
The healthcare advertising market covered in this report is segmented -

1) By Type: Traditional, Digital, Public Relations, Unique Branding And Awareness, Internal marketing, Physician Referrals, Employer marketing, Other Types
2) By Approach: Direct-To-Consumer Advertising, Healthcare Professional (Detailing)
3) By Technology: Personal Data Tracking, Telemedicine, Artificial Intelligence, Other Technologies
4) By Application: Biotechnology Companies, Medical Insurance, Weight Loss And Fitness Products, Other Applications

Subsegments:
1) By Traditional: Print, Television, Radio, Outdoor
2) By Digital: Social Media Advertising, Search Engine marketing (SEM), Display Advertising, Email marketing, Mobile Advertising
3) By Public Relations: Media Relations, Community Relations, Crisis Management, Press Releases
4) By Unique Branding And Awareness: Brand Identity Development, Cause marketing, Sponsorships And Events
5) By Internal marketing: Employee Communications, Internal Newsletters, Training Programs
6) By Physician Referrals: Referral Programs, Physician Outreach, Networking Events
7) By Employer marketing: Employer Branding, Employee Benefits Communication, Health And Wellness Programs
8) By Other Types: Influencer marketing, Content marketing, Patient Testimonials And Case Studies

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What regions are at the forefront of healthcare advertising market expansion?
North America was the largest region in the healthcare advertising market in 2024. The regions covered in the healthcare advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the healthcare advertising market?
Major companies operating in the healthcare advertising market report are Alphabet Inc., Verizon, WPP plc., PUBLICIS GROUP, Syneos Health, MCCANN WORLDGROUP, Omnicom Group, Magnite Inc., CMI Media Group, Ogilvy Healthworld LLC, Digitas Health, Response Mine Interactive, Inc., SAGEFROG MARKETING, Practice Builders, McCann Health Worldwide LLC, ere*xpression, Maricich Health, Communications Strategy Group, Thrive Internet Marketing Agency, Intrepy Healthcare Marketing, ParkerWhite Brand Interactive, Distill Health LLC, High Level Marketing, Inc., Dobies Health Marketing, Healthcare Success, LLC, Thrive Internet Marketing Agency

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What Is Covered In The Healthcare Advertising Global Market Report?

•Market Size Forecast: Examine the healthcare advertising market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the healthcare advertising market for a structured understanding.
•Key Players Overview: Analyze major players in the healthcare advertising market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the healthcare advertising market.
•Segment Contributions: Evaluate how different segments drive overall growth in the healthcare advertising market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the healthcare advertising market.
•Industry Challenges: Identify potential risks and obstacles affecting the healthcare advertising market.
•Competitive Landscape: Review strategic developments in the healthcare advertising market, including expansions, agreements, and new product launches.

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