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A Deep Dive into Nail Care Products Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034
What industry-specific factors are fueling the growth of the nail care products market?The steadily increasing conscientiousness towards maintaining one's neat and clean appearance, termed as personal grooming, is anticipated to fuel the expansion of the nail care products market. Having a heightened consciousness of personal grooming has a significant impact on encouraging the utilization of nail care products, since individuals give high regard to well-kept nails for overall cleanliness and a refined look. To illustrate, the Bureau of Labor Statistics, a fact-checking agency based in the US for the federal government, reported in September 2023 that there was a rise of 12.3% in 2022 in personal care products and services, following a substantial increase of 19.3% from 2021. Personal care products, after experiencing a slash of 1.0% in 2021, grew by 15.5% in 2022. Personal care services surged by 9.1%, a remarkable development considering it came after a leap of 50.4% from 2021. Thus, it is evident that the escalating awareness of personal grooming is contributing to the growth trajectory of the nail care products market.
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What Is the projected market size and growth rate for the nail care products market?
There has been robust growth in the market size of nail care products in the past few years. The market, which stands at $22.81 billion in 2024, is projected to escalate to $24.15 billion in 2025, experiencing a compound annual growth rate (CAGR) of 5.9%. The historical growth period was spurred by factors such as evolving fashion trends, health and wellness movements, impact of social media, retail distribution channels, and cultural paradigm shifts.
The market for nail care products is predicted to undergo consistent expansion in the upcoming years. The market is projected to reach $28.93 billion by 2029, boasting a CAGR of 4.6%. This growth trajectory during the forecast period can be linked to multiple factors including eco-friendly product choices, digital beauty influencers, customization and personalization trends, the emergence of independent brands, and innovative nail art methodologies. Key trends projected for this period encompass technological evolutions, subscription services for personalized nail care, eco-friendly packaging solutions, virtual trial experiences, and formulations that are clean and non-toxic.
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What new trends are reshaping the nail care products market and its opportunities?
Leading businesses within the nail care products industry are channeling their attention towards the development of cutting-edge solutions, such as vegan nail product lines. These vegan lines are assortments of nail care commodities that don't incorporate any animal-derived components, appealing to consumers who are eco-conscious and opposed to cruelty. For example, Colorbar Cosmetics, an Indian makeup and skincare products company, unveiled its Vegan Nail Lacquer in January 2022. This novel vegan nail product range presents 128 shades. This nail lacquer is brimming with biotin and calcium and boasts a non-toxic, patented, 20-free formulation. The whole collection is entirely vegan and vegetarian. Furthermore, the formulation doesn't chip, induce yellowing, or carcinogenic. With a dual-patented design, the Vegan Nail Lacquer aims to offer a distinctive and eco-friendly makeup experience.
What major market segments define the scope and growth of the nail care products market?
The nail care products market covered in this report is segmented -
1) By Product Type: Nail Polish, Top And Base Coats, Nail Polish Remover, Cuticle Care, Other Products
2) By Distribution Channel: Offline, Online
3) By End-Use: Household, Spa And Salon
Subsegments:
1) By Nail Polish: Regular Nail Polish, Gel Nail Polish, Quick-Dry Nail Polish
2) By Top And Base Coats: Clear Base Coats, Matte Top Coats, Glossy Top Coats
3) By Nail Polish Remover: Acetone-Based Removers, Non-Acetone Removers
4) By Cuticle Care: Cuticle Oils, Cuticle Creams, Cuticle Pushers
5) By Other Products: Nail Strengtheners, Nail Art Supplies, Nail Treatments
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Which region dominates the nail care products market?
Asia-Pacific was the largest region in the nail care products market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the nail care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the nail care products industry growth?
Major companies operating in the nail care products market are Johnson and Johnson Services Inc., Christian Dior SE, Procter & Gamble Co., Unilever PLC, L'oréal Groupe, The Estée Lauder Companies Inc, Chanel SA, Kao Corporation, Amway Corporation, Shiseido Company Limited, Coty Inc., Sally Hansen, Avon Products Inc., Cosnova Gmbh, Kiehl's, OPI Products Inc., American International Industries, Oriflame Holding AG, BWX Limited, China Glaze, Cassina S.p.A, Orly International Inc., Creative Nail Design Inc., Olive & June Inc, NSI Nails Inc., Miniluxe Inc., Sally Hansen Inc., Essie Cosmetics, Revlon Inc.
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What Is Covered In The Nail Care Products Global Market Report?
•Market Size Forecast: Examine the nail care products market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the nail care products market for a structured understanding.
•Key Players Overview: Analyze major players in the nail care products market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the nail care products market.
•Segment Contributions: Evaluate how different segments drive overall growth in the nail care products market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the nail care products market.
•Industry Challenges: Identify potential risks and obstacles affecting the nail care products market.
•Competitive Landscape: Review strategic developments in the nail care products market, including expansions, agreements, and new product launches.
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