Press release
Comprehensive Mobile Augmented Reality (MAR) Market Insights: Forecasting Size, Growth, and Competitive Trends from 2025 to 2034
Mobile Augmented Reality MAR Market Size
The escalation in the use of smartphones and tablets by consumers is anticipated to spur the expansion of the mobile augmented reality (MAR) market in the future. Designed for communication, computing, and multimedia consumption, smartphones and tablets stand out for their portability and multifunctionality, making them an integral part of our daily lives. The demand for these devices continues to grow due to their convenience and the extensive features they offer, from communication and entertainment to productivity. The mobile augmented reality (MAR) technology incorporated in smartphones and tablets amplifies user experience by superimposing digital data or virtual objects onto the real world via their inbuilt cameras and sensors. This offers a plethora of applications encompassing areas like gaming, navigation, education, and shopping. For instance, Uswitch Limited, a UK-based price comparison and switching service company, reported that there were 71.8 million mobile connections in the UK in February 2023. This marks a 3.8% (roughly 2.6 million) rise from 2021. By 2025, the UK population is projected to reach 68.3 million, with 95% (approximately 65 million people) expected to own a smartphone. Hence, the increasing consumer use of smartphones and tablets is fuelling the growth of the mobile augmented reality (MAR) market.
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What is the projected compound annual growth rate (CAGR) of the mobile augmented reality (mar) market from 2025 to 2034, and what factors influence it?
The dimension of the mobile augmented reality (MAR) market has seen remarkable expansion in the past few years. It is projected to escalate from $27.57 billion in 2024 to a striking $37.19 billion in 2025, with a compound annual growth rate (CAGR) of 34.9%. The past period of growth has been driven by the demand for an immersive user experience, a surge in app-store revenue from in-app and premium app purchases, employment of AR smart glasses within businesses, and a rising usage of augmented reality (AR) in both retail and e-commerce applications.
The market size of mobile augmented reality (MAR) is projected to experience an exponential rise in the upcoming years, expanding to $122.01 billion in 2029 at a yearly compound growth rate of 34.6%. This development through the forecast period can be linked to the escalating uptake of AR technology across various industries, the surging appeal of AR for entertainment applications, the incorporation of AR in social media avenues, the thriving online gaming sector, and the increasing reach of 5G technology. The forecast period may be characterized by several trends, including the creation of cutting-edge AR applications, investing in platforms for AR content generation and distribution, alliances with mobile device creators to enhance AR experiences, foraying into untapped markets with potential AR applications, and forming strategic partnerships with providers of AR software and hardware.
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How are the latest trends influencing the growth of the mobile augmented reality (mar) market?
Major players in the mobile augmented reality (MAR) market are focusing on the creation of superior solutions through the use of progressive platforms like the Vuzix Ultralite OEM platform to enhance their customers' experience with additional features. As a mobile AR solution, the Vuzix Ultralite OEM platform provides sleek and small-scale hardware elements that can be incorporated into various mobile AR tools such as smartphones, tablets, and smart glasses. For example, in January 2024, the American virtual and augmented reality wearable display technology firm, Vuzix Corporation, unveiled the Vuzix Z100 smart glasses - a mobile AR device engineered to facilitate a smooth connection between workers and artificial intelligence enhancement tools. These glasses act as a wearable conduit linking AI software and human employees, providing crucial updates, workflow confirmations, and alerts in real-time. They come with advanced monocular waveguide optics and a personalized microdisplay engine to provide crucial information to users' Android or iOS devices without the need for hand operation.
What are the major segments of the mobile augmented reality (mar) market and their role in driving growth?
The mobile augmented reality (MAR) market covered in this report is segmented -
1) By Type: Marker-Based, Markerless, Anchor-Based
2) By Offering: Mobile Augmented Reality (MAR) Software, Mobile Augmented Reality (MAR) Services
3) By Device Type: Smartphones, Tablets, Personal Digital Assistants (PDAs) Or Handheld Gaming Consoles, Other Devices
4) By Application: Consumer, Aerospace And Defense, Healthcare, Commercial, Enterprise, Other Applications
Subsegments:
1) By Marker-Based: 2D Marker, 3D Marker
2) By Markerless: GPS-Based, Visual Inertial Odometry (VIO)
3) By Anchor-Based: Location-Based, Image-based
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Which regions are key players in the growth of the mobile augmented reality (mar) market?
North America was the largest region in the mobile augmented reality (MAR) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the mobile augmented reality (MAR) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the mobile augmented reality (mar) market?
Major companies operating in the mobile augmented reality (MAR) market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Novac Technology Solutions; Lenovo Group Limited; Panasonic Corporation; Continental AG; Xiaomi Corporation; Seiko Epson Corporation; Sony Semiconductor Solutions Corporation; Snap Inc.; PTC; TeamViewer AG; Magic Leap Inc.; HTC Corporation; Vuzix Corporation; WayRay AG; EON Realty Inc.; SoluLab Inc.; Kaon Interactive Inc.; Blippar Group Limited; Scope AR; Wikitude GmbH
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What Is Covered In The Mobile Augmented Reality (MAR) Global Market Report?
•Market Size Forecast: Examine the mobile augmented reality (mar) market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the mobile augmented reality (mar) market for a structured understanding.
•Key Players Overview: Analyze major players in the mobile augmented reality (mar) market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the mobile augmented reality (mar) market.
•Segment Contributions: Evaluate how different segments drive overall growth in the mobile augmented reality (mar) market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the mobile augmented reality (mar) market.
•Industry Challenges: Identify potential risks and obstacles affecting the mobile augmented reality (mar) market.
•Competitive Landscape: Review strategic developments in the mobile augmented reality (mar) market, including expansions, agreements, and new product launches.
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