Press release
Rising Beauty Consciousness Spurs Liquid Makeup Market Growth Driver: Leading Transformation in the Liquid Makeup Market in 2025
Liquid Makeup Market Size
Growth in the liquid makeup market is expected to be fuelled by the rising consciousness about personal grooming. This notion revolves around maintaining personal cleanliness, hygiene, well-manicured nails and hair, avoiding unpleasant body odors, and dressing suitably. External social influences, professional expectations, and individual self-confidence are key drivers. The preference for liquid makeup in personal grooming comes from its flexibility, easy application, and the multitude of finishes and coverage it offers, which help individuals emphasize their natural features. For example, a survey by the New York Post in October 2022 involving 1000 American men and women revealed interesting perspectives on personal hygiene. Although 73% of participants agreed that maintaining hygiene is straightforward, it was found that only one in ten women concurred. The majority (90%) chose washing their bodies and hands over brushing teeth (87%) or applying deodorant (84%). Men proved more likely to establish a routine for nail-trimming (69%) and facial shaving (74%), while women prioritized cleansing their 'intimate areas' (85%) and skincare (84%). Hence, the escalating consciousness on personal grooming is paving the way for the liquid makeup market's expansion.
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What growth opportunities are expected to drive the liquid makeup market's CAGR through 2034?
Over the last few years, the liquid makeup market has seen significant growth. The market value, which was $8.93 billion in 2024, is projected to increase to $9.52 billion in 2025, with a compound annual growth rate (CAGR) of 6.6%. The notable growth in the past can be traced back to the surge of social media and digital platforms, an enhanced understanding of skincare benefits, preference for natural and organic products, and the inclusive beauty movements.
Expectations are high for substantial growth in the liquid makeup market size over the next few years. The market is predicted to expand to $11.69 billion by 2029, showing a compound annual growth rate (CAGR) of 5.3%. Factors contributing to this growth in the forecast period include the digitization of shopping, the influence of Gen Z, sustainability and eco-friendly product formulations, and multi-purpose commodities. The forecast period will also see predominant trends such as vegan and cruelty-free formulations, technological integration, innovative products, and partnerships.
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What are the emerging trends shaping the future of the liquid makeup market?
Prominent entities involved in the liquid makeup industry are focusing on creative product offerings like G-Suite to amplify their earnings within the market. The product is a high-end vegan lipstick that provides a unique demi-matte texture and full coverage in just one application. Glossier, an American cosmetic and skincare company, for example, introduced G-Suite lip color in April 2023. This product offers a luxuriant mix of emollient oils for long-lasting wearability, avoiding any lip-settling and is offered in nine lively shades. The final product, which underwent perfection for three years, boasts a silicone-inspired texture present in a signature pink casing with a handy shade-displaying window and a user-friendly doe foot applicator. It has received praise for its comfortability, hydration, duration, and universally appealing hues. Furthermore, it contains skin-beneficial elements like rose wax silica, black raspberry seed oil, Ashland's Orchid Complex, and shea butter.
Which growth-oriented segments of the liquid makeup market are leading the industry's development?
The liquid makeup market covered in this report is segmented -
1) By Product: Foundation, Eye Products, Concealer, Lip Products, Other Products
2) By Gender: Men, Women
3) By Distribution Channel: Online, Offline
Subsegments:
1) By Foundation: Liquid Foundation, Tinted Moisturizers, BB Or CC Creams
2) By Eye Products: Liquid Eyeliner, Liquid Eyeshadow, Mascara
3) By Concealer: Liquid Concealer, Color Correcting Concealer
4) By Lip Products: Liquid Lipstick, Lip Gloss, Lip Stain
5) By Other Products: Liquid Blush, Setting Spray, Highlighter
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What regions are leading the charge in the liquid makeup market?
Asia-Pacific was the largest region in the liquid makeup market in 2024. The regions covered in the liquid makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the liquid makeup market?
Major companies operating in the liquid makeup market are LVMH Moet Hennessy Louis Vuitton SE, Unilever PLC, L'Oréal S.A., Estee Lauder Companies Inc., Chanel S.A., Kao Corporation, Shiseido Company Limited, Natura & Co Holding SA, Coty Inc., Ryohin Keikau Corporation, Amorepacific Corporation, Nu Skin Enterprises Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty by Rihanna LLC, e.l.f. Beauty Inc., KIKO Inc., Nippon Shikizai Inc., KVD Vegan Beauty, Too Faced Cosmetics LLC, HUDA BEAUTY FZ-LLC, Morphe LLC, Jouer Cosmetics, Pacifica Beauty LLC, YOJIYA Co. Ltd.
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What Is Covered In The Liquid Makeup Global Market Report?
•Market Size Forecast: Examine the liquid makeup market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the liquid makeup market for a structured understanding.
•Key Players Overview: Analyze major players in the liquid makeup market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the liquid makeup market.
•Segment Contributions: Evaluate how different segments drive overall growth in the liquid makeup market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the liquid makeup market.
•Industry Challenges: Identify potential risks and obstacles affecting the liquid makeup market.
•Competitive Landscape: Review strategic developments in the liquid makeup market, including expansions, agreements, and new product launches.
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