Event Marketing Software Market: Transforming Engagement with AI-Driven Solutions | Cvent, Bizzabo, Eventbrite

The Event Marketing Software Market has been fragmented based on the productivity of several companies; therefore, each segment and its sub-segments are analyzed in the research report. Furthermore, the report offers 360 views on historical and upcoming growth based on volume, value, production, and consumption. Moreover, it classifies depend on sub-segments, key segments as per the significant regions and offers an in-depth analysis on the competitive edge of the market. This report also includes a complete analysis of industry players covering their latest developments, product portfolio, pricing, mergers, acquisitions, and collaborations. Moreover, it provides crucial strategies that are helping them to expand their market share.

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The Global Event Marketing Software market is expected to grow from 9.5 Billion USD in 2024 to 22.5 Billion USD by 2032, with a CAGR of 10.2% from 2024 to 2032. The Event Marketing Software market by Geography (North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA).

Event marketing software enables businesses to plan, manage, and promote events effectively through automation, analytics, and engagement tools. These platforms offer features such as attendee registration, email marketing, event analytics, ticketing, and virtual event management. The rising demand for hybrid and virtual events, along with AI-driven personalization, is fueling market growth. Industries such as corporate, entertainment, healthcare, and education rely on these solutions to optimize event success.

Global Event Marketing Software Scope and Market Size

Event Marketing Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Event Marketing Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2019-2032.

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Segment by Type
• Cloud-Based
• On-Premise
• AI-Powered
• Hybrid Event Solutions
• Virtual Event Platforms

Segment by Application
• Corporate Events
• Trade Shows & Exhibitions
• Conferences & Seminars
• Festivals & Entertainment
• Product Launches

By Company
• Cvent
• Bizzabo
• Eventbrite
• Aventri
• Splash
• Hopin
• Zoho Backstage
• Airmeet
• Whova
• Webex Events
• Eventzilla
• RegFox
• Swoogo
• RainFocus
• EventMobi
• Stova
• vFairs
• Hubilo
• MeetingPlay
• ON24

Market Opportunities
• Growing Demand for Hybrid & Virtual Events - The rise of digital and hybrid events creates opportunities for AI-driven and immersive event marketing platforms.
• Integration of AI & Data Analytics - Advanced analytics, chatbots, and AI-powered personalization enhance audience engagement and event ROI.
• Expansion in Emerging Markets - Increasing adoption of event technology in Asia-Pacific and Latin America presents significant growth potential.
• Rising Corporate & Brand Investments - Businesses are allocating higher budgets for event marketing, driving demand for automation, CRM integration, and attendee engagement tools.

Market Features
• Automated Event Management - Streamlines event planning, ticketing, scheduling, and attendee registration with AI-powered automation.
• Real-Time Analytics & Reporting - Provides insights on attendee engagement, event performance, and ROI through data-driven dashboards.
• Seamless Integration with CRM & Marketing Tools - Connects with platforms like Salesforce, HubSpot, and social media for enhanced lead generation and customer engagement.
• Hybrid & Virtual Event Support - Enables live streaming, virtual booths, and interactive networking features for both physical and digital events.

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Dominating Region:
North America

Fastest-Growing Region:
Asia-Pacific

Major Points from Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.3 Market by Application
1.4 Study Objectives
1.5 Years Considered

2 Global Growth Trends
2.1 Global Event Marketing Software Market Perspective (2019-2032)
2.2 Event Marketing Software Growth Trends by Regions

3 Competition Landscape by Key Players
3.1 Global Top Event Marketing Software Players by Revenue
And More...

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