European Cider Producers Blend Tradition with Innovation Amid Market Growth

Global Cider Market Poised for Significant Growth: Regional Trends and Developments

The global cider market is on an impressive growth trajectory, with projections indicating a rise from USD 15.4 billion in 2023 to approximately USD 23.77 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 6.4%.

This surge is driven by increasing consumer demand for low-calorie, gluten-free alcoholic beverages and innovative flavor offerings.

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Competitive Landscape and Regional Demand

The cider industry is witnessing heightened competition, with both established brands and emerging players striving to capture market share. Notable companies such as Anheuser-Busch Companies LLC, The Boston Beer Company, and Angry Orchard are leading the charge in product innovation and market expansion.

Regionally, Europe continues to dominate cider consumption, particularly in the United Kingdom, France, and Spain, owing to longstanding cider-making traditions. However, markets in North America and the Asia Pacific are rapidly growing, driven by shifting consumer preferences and increased availability of diverse cider products.

United States: Growth, Opportunity, and Trends

In the United States, the cider market is experiencing robust growth, propelled by a burgeoning craft cider movement and consumer interest in artisanal beverages. Producers across all 50 states are reinventing cider with diverse approaches, some adhering to traditional methods while others draw inspiration from beer, wine, or cocktails.

Asia Pacific: Trends and Consolidation

The Asia Pacific region is emerging as a significant cider market, with countries like Vietnam, Thailand, Singapore, Japan, and South Korea witnessing increased consumption. This growth is attributed to rising disposable incomes, urbanization, and a growing preference for diverse alcoholic beverages. Notably, several mergers and acquisitions have shaped the market landscape:

Heineken Vietnam acquired Vietnam Cider Co., aiming to tap into the country's growing demand for alcoholic beverages and expand its presence in the Southeast Asian market.

Thai Beverage secured a controlling stake in Cider Asia, positioning itself as a key player in Southeast Asia's expanding cider market.

Asia Pacific Breweries (APB) acquired Golden Orchard Ciders in Singapore, reflecting APB's commitment to expanding its cider portfolio with a focus on organic and health-conscious consumers.

Sapporo Breweries purchased Fruity Cider Japan, allowing diversification into the craft beverage market in Japan.

Hite Jinro acquired FreshCider, enhancing its position in South Korea's local market and aligning with its strategy to diversify offerings beyond traditional beers and spirits.

Europe: Trends and Updation

Europe maintains its dominance in the global cider market, with the United Kingdom leading in both production and consumption. The region's rich cider-making heritage continues to thrive, with modern producers, particularly millennial growers, creating high-quality "fine cider" using traditional methods like the "champagne method," attracting significant attention. This premium cider can sell for up to £38 a bottle and features artistic labels, targeting a more sophisticated market.

Additionally, European cider producers are continually innovating, introducing new flavors and brands to cater to modern tastes while maintaining traditional methods. For instance, Thatchers Cider organized a 'Running Haze Session' for pubs, investing in events featuring brands, DJs, or solo artists, and released a new cider, Juicy Apple (4% ABV), exclusively for pubs.

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Middle East and Africa: Opportunities and Trends

The Middle East and Africa region presents emerging opportunities for the cider market, driven by changing consumer preferences and a youthful demographic seeking novel alcoholic beverages. While traditionally dominated by other alcoholic drinks, cider is gaining traction, especially in urban areas where consumers are open to experimenting with new flavors. However, specific data on mergers and acquisitions in this region remains limited, indicating a nascent stage of market development.

Cider Market segmentation :

by Product Type

Still Cider
Sparkling Cider
Draft Cider
Apple Cider
Fruit Flavored Cider
Others

The global cider market is divided into four segments depending on product: fruit-flavored cider, apple cider, perry cider, and others. Because of the wide range of flavors available and the advancements made by various producers to attract consumers, the fruit-flavored category is the most profitable in the worldwide cider market. The demand for cider is rising as consumers become more health conscious and seek for low-alcohol and gluten-free beverages. The expansion of high grade cider is aided by the existence of well-known brands like Angry Orchard, Woodchuck, and Kopparberg. The North American cider market is growing rapidly, but the European market is more consolidated. By 2024, fruit cider will account for 48% of all cider if present growth rates continue.

by Packaging Type

Draught
Cans
Glass Bottles
Plastic Bottles
Others

by Distribution Channel

Hypermarkets and Supermarkets
Departmental Stores
Convenience Stores
Online Stores
Others

The cider market is divided into department stores, convenience stores, online retailers, hypermarkets and supermarkets, and others according on the distribution route. Due to the growing popularity of e-commerce websites among customers worldwide, the online retailers sector is anticipated to hold the highest share in the global cider market over the forecast period. Additionally, it is anticipated that increasing internet penetration and smartphone usage will positively impact the worldwide cider industry.

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Learn about the top players driving innovation in the Cider Market :

North America
1. Anheuser-Busch Companies LLC (Missouri, U.S)
2. The Boston Beer Company (Boston, United States)
3. Angry Orchard (Walden, New York)
4. Smith & Forge (Massachusetts, United States)
5. Woodchuck (Middlebury, VT)
6. Seattle Cider Company (Seattle, Washington)

Europe
7. Asahi Premium Beverages (Victoria, Austria)
8. Aston Manor (Birmingham, United Kingdom)
9. C&C Group plc (United Kingdom)
10. Halewood (London, United Kingdom)
11. Celtic Marches Beverages Ltd (Worcestershire, United Kingdom)
12. Armagh Cider Company (Craigavon, United Kingdom)
13. Cider Ireland (Tipperary, Ireland)
14. Carlsberg Breweries A/S (Denmark, Europe)
15. Carlton & United Breweries (Victoria, Australia)

Middle East and Africa
16. Distell Group Limited (Stellenbosch, South Africa)

Asia Pacific
17. Heineken UK Limited (China)

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