Press release
Outdoor Apparel Market Innovations, Applications, and Market Scope 2030
Outdoor Apparel Market
The global outdoor apparel market is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.4% from 2023 to 2030, with the market size expected to increase from USD 31.2 billion in 2023 to USD 45.09 billion by 2030. This growth is driven by rising participation in outdoor recreational activities, increasing consumer awareness of health and fitness, and advancements in fabric technologies enhancing comfort and performance.
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Competitive Landscape and Regional Demand
The outdoor apparel market is characterized by intense competition, with both established brands and emerging players striving to capture market share. Companies are focusing on product innovation, sustainability, and strategic expansions to meet the growing consumer demand. Notably, demand for outdoor apparel is higher in regions such as North America, Europe, Asia-Pacific, and the Middle East and Africa.
United States: Growth and Consolidation
In the United States, the outdoor apparel market is experiencing significant growth, driven by an increasing number of consumers engaging in outdoor activities and a growing emphasis on athleisure fashion. British retailer Mountain Warehouse has expanded its presence in the U.S. by acquiring the American outdoor chain Eastern Mountain Sports (EMS) for £7.6 million, thereby strengthening its foothold in the world's largest outdoor market. Additionally, JD Sports Fashion has bolstered its U.S. presence through the acquisition of Hibbett in a deal exceeding $1 billion, reflecting the market's consolidation trend.
Asia-Pacific: Opportunities and Trends
The Asia-Pacific region presents substantial growth opportunities for the outdoor apparel market, propelled by a surge in adventure hobbies such as biking and hiking. Companies like Amer Sports, known for brands such as Arc'teryx, Salomon, and Wilson, have reported a 40% revenue growth in Greater China, surpassing $280 million. This trend underscores the region's expanding consumer base and increasing disposable incomes, leading to heightened demand for high-quality outdoor apparel.
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Europe: Trends and Consolidation
In Europe, the outdoor apparel market is witnessing notable trends, including the rise of "romantic gorpcore," which blends feminine designs with high-performance fabrics. Designer Cecilie Bahnsen's collaboration with The North Face exemplifies this trend, addressing the need for women's functional yet stylish outdoor wear. Additionally, Frasers Group has acquired a significant stake in Hudson Malta, a sport and fashion retailer with a focus on Africa, indicating strategic moves to diversify and strengthen market presence.
Middle East and Africa: Opportunities and Expansion
The Middle East and Africa region offer promising opportunities for the outdoor apparel market, driven by a growing population and increasing interest in active lifestyles. VF Corporation, the parent company of brands like Vans, The North Face, and Timberland, is expanding its retail footprint across the Middle East and Africa. In partnership with GMG, VF Corp plans to roll out over 300 stores between 2024 and 2029, marking the entry of The North Face into the Egyptian market for the first time.
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Market Segmentation: In-Depth Analysis:
by Product Type
Top Wear
Bottom Wear
Coveralls
Others
Four product categories can be used to divide the outdoor clothing market. Top wear consists of items like shirts, hoodies, and jackets that are made to insulate and protect the upper body. Leggings, shorts, and pants are examples of bottom apparel, which provides comfort and flexibility for the lower body. One-piece suits and overalls are examples of coveralls that offer complete body protection from inclement weather. Accessories that work well with the entire outdoor clothing ensemble, such as hats, gloves, socks, and shoes, are included in the "Others" category.
by Fabric
Polyester
Nylon
Cotton
Others
by End User
Men
Women
Kids
by Distribution
Offline
Online
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Learn about the top players driving innovation in the Market :
1. Patagonia (United States)
2. Nike Inc. (United States)
3. Columbia Sportswear (United States)
4. Arc'teryx (Canada)
5. The North Face (United States)
6. Helly Hansen (Norway)
7. Fjällräven (Sweden)
8. Mammut (Switzerland)
9. Bergans of Norway (Norway)
10. Haglöfs (Sweden)
11. PUMA (Germany)
12. Vaude (Germany)
13. Berghaus (United Kingdom)
14. Rab (United Kingdom)
15. Kathmandu (New Zealand)
16. Icebreaker (New Zealand)
17. BlackYak (South Korea)
18. Montbell (Japan)
19. The North Face Korea (South Korea)
20. Hi-Tec (United States)
21. Salomon (France)
22. Trilhas & Rumos (Brazil)
23. Conquista (Brazil)
24. Kailash (Brazil)
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