Impact Of Tourism And Hospitality Growth On The Toilet Roll Market Driver: Leading Transformation in the Toilet Roll Market in 2025

"What market dynamics are playing a key role in accelerating the growth of the toilet roll market?
The growth of the toilet roll market is anticipated to be boosted by the surging tourism and hospitality industries. The said industries focus on giving travel, accommodation, and related services to individuals visiting various places for recreational, business, or cultural pursuits. The expanding global disposable income, better travel options, and rising demand for unique travel experiences are contributing to the growth of tourism and hospitality. Toilet rolls are essential in these sectors for maintaining hygiene standards and offering a pleasant experience to guests at accommodations, restaurants, and other venues. In a report published by the United Nations World Tourism Organization, a Spain-based specialized agency in May 2023, it reported that the first quarter of 2023 saw international tourist arrivals recover to 80% of the levels before the pandemic, receiving approximately 235 million tourists. This was more than double the number in the same period in 2022. The tourism sector displayed remarkable resilience as revised 2022 data revealed over 960 million international tourists had traveled abroad. This constituted a recovery of two-thirds (66%) of the levels before the pandemic, demonstrating the industry's ability to bounce back and regain momentum. Thus, the burgeoning tourism and hospitality sectors are fuelling the toilet roll market growth.

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How will the growth rate of the toilet roll market shape industry trends by 2034?
Recent years have witnessed a robust expansion in the toilet roll market, which is projected to rise from $18.17 billion in 2024 to $19.5 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.3%. The historical growth of this market can be traced back to factors such as population growth and urbanization, evolving consumer lifestyles, the impact of advertising and marketing campaigns, economic variables and purchasing power, as well as increased consciousness about health and hygiene.

The market size of toilet rolls is projected to experience significant expansion in the coming years, reaching a value of $25.98 billion in 2029, with a CAGR of 7.4%. The anticipated growth during this period is linked to the rise of e-commerce and online retail, environmental sustainability focus, innovative design and packaging of products, buying patterns caused by the pandemic, and heightened hygiene and sanitation habits. Key trends during this forecast period are expected to encompass the incorporation of smart and IoT functionalities, the increased use of e-commerce platforms for buying, collaborations with philanthropic endeavors and sustainability projects, the launch of travel-friendly and compact versions, and the upscale shift towards premium, high-end luxury variants.

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What trends are poised to drive the future success of the toilet roll market?
The toilet roll industry is witnessing an increasing application of Through Air Drying (TAD) technology, which is held in high regard for paper manufacturing. This technology enables toilet paper to have better absorption capacity and enhances its bulkiness, making it ideal for roll products. The technique involves blowing air into the fibres during the drying phase to produce Ultra toilet paper. This technique is highly prevalent in the US tissue paper production sector. Valmet is adopting eTAD Technology to create products that are softer, have a better bulk, and absorption capacity while also minimizing energy consumption and fostering sustainability. This technology is paving the way for tissue manufacturers into premium and ultra-premium tissue markets.

Which primary segments of the toilet roll market are driving growth and industry transformations?
The toilet roll market covered in this report is segmented -

1) By Product: Pulp Paper, Recycled Paper
2) By Type: 1 Ply, 2 Ply, 3 Ply, Other Types
3) By Distribution Channel: Online Channel, Offline Channel
4) By End User: Household, Commercial

Subsegments:
1) By Pulp Paper: Virgin Pulp Toilet Rolls, Bamboo Toilet Rolls
2) By Recycled Paper: 100% Recycled Toilet Rolls, Mixed Paper Toilet Rolls

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Which geographical regions are pioneering growth in the toilet roll market?
Asia-Pacific was the largest region in the toilet roll market in 2024. North America was the second largest region in the global toilet roll market analysis. The regions covered in the toilet roll market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Who are the influential players reshaping the toilet roll market landscape?
Major companies operating in the toilet roll market include Procter & Gamble, Kimberly-Clark Corporation, Kleenex, Georgia-Pacific LLC, Traidcraft Toilet Tissue, Essity AB, Cascades Inc., Angel Soft, Kirkland Signature, Seventh Generation Inc., Coronet, Windsoft, Caprice Green Toilet Paper, Charmin Ultra Soft, Green Forest Unscented Bathroom, Lotus Toilet Tissue, Naturelle Toilet Tissue, Nouvelle Toilet Tissue, Quilted Northern Ultra Plush, Scott Extra Soft, Soft 'N Gentle, Tesco Value Toilet Paper, Velvet Toilet Tissue, White Cloud

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What Is Covered In The Toilet Roll Global Market Report?

•Market Size Forecast: Examine the toilet roll market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the toilet roll market for a structured understanding.
•Key Players Overview: Analyze major players in the toilet roll market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the toilet roll market.
•Segment Contributions: Evaluate how different segments drive overall growth in the toilet roll market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the toilet roll market.
•Industry Challenges: Identify potential risks and obstacles affecting the toilet roll market.
•Competitive Landscape: Review strategic developments in the toilet roll market, including expansions, agreements, and new product launches.

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