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Prominent Sign Market Trend for 2025: Increasing Demand For Digital Signage Enhanced Information Management And Advertising Capabilities

03-12-2025 09:09 AM CET | Chemicals & Materials

Press release from: The Business Research Company

Sign Market Share

Sign Market Share

How Are the key drivers contributing to the expansion of the sign market?
The sign market's expansion is anticipated to be spurred by escalating economic development. Typically, the long-term boost in a nation's production of goods and services, indicated by a rise in gross domestic product (GDP) over time, is what constitutes economic growth. The sign market is intensely influenced by the overall economic scenario. Businesses are more inclined to spend on signage for branding, advertising, and growth during economic upswing periods. For example, the Organization for Economic Co-operation and Development, an international, intergovernmental economic institution based in France, projected in June 2023 that the growth of the UK's GDP would be slightly at 0.3% in 2023 and moderately enhance to 1.0% in 2024. Hence, accelerated economic growth propels the expansion of the sign market.

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What growth opportunities are expected to drive the sign market's CAGR through 2034?
The size of the sign market has seen significant expansion over the past few years. It is expected to increase from a valuation of $112.41 billion in 2024 up to $118.92 billion in 2025, reflecting a Compound Annual Growth Rate (CAGR) of 5.8%. The surge in growth during the historical period can be credited to factors such as urbanization, growth in retail sector, the development of tourism and hospitality industry, the event and exhibition sector, and advancements in transportation infrastructure.

The signage industry is projected to experience constant expansion in the coming years, with its market value expected to reach $143.89 billion by 2029, demonstrating a compound annual growth rate (CAGR) of 4.9%. This growth during the forecast period can be credited to factors such as the emergence of smart cities, focus on environmental sustainability, demand for customization and personalization, burgeoning e-commerce and online visibility, the need for health and safety signs, along with global events and exhibitions. Key trends to watch out for in this forecast period include the surging growth of digital signage, the supremacy of LED technology, the use of augmented reality (AR) in signs, the popularity of wayfinding and navigation signage, and the rise of interactive touch screen signs.

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What are the emerging trends shaping the future of the sign market?
Digital signage is experiencing an increase in demand because of its superior ability to manage information. This remotely controlled digital display is typically utilised for sales, marketing, or advertising. The deployment of advertisements is simplified with digital signage, which also provides savings on logistics and printing materials. The emergence of new types of digital signage, like Multi-Screen Experience, IP-based streaming advertisements, and Bluetooth integration for two-way communication, is also being observed.

Which growth-oriented segments of the sign market are leading the industry's development?
The sign market covered in this report is segmented -

1) By Type: Traditional Billboards And Signs, Digital Billboards And Signs, Other Sign
2) By Application: Indoor, Outdoor
3) By End-user Vertical: BFSI, Retail, Transportation and Logistics, Healthcare, Other End-user Verticals

Subsegments:
1) By Traditional Billboards And Signs: Static Billboards, Painted Signs, Neon Signs
2) By Digital Billboards And Signs: LED Billboards, LCD Display Signs, Interactive Digital Displays
3) By Other Sign: Custom Signage, Vehicle Wraps, Window Graphics

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What regions are leading the charge in the sign market?
Asia-Pacific was the largest region in the sign market in 2024. Western Europe was the second largest region in the sign market. The regions covered in the sign market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the sign market?
Major companies operating in the sign market include Samsung Electronics Co. Ltd., Panasonic Corporation, LG Display Co. Ltd., NEC Display Solutions Ltd., Sharp Corporation, Sabre Digital Creative Inc., Planar Systems Inc., Brady Corporation, Daktronics Inc., Prairie State Products Inc., Identity Holdings Inc., Visual Graphic Systems Inc., Marahrens Group of Companies, Mirazed Inc., SmartSign Systems, Sign Solutions USA Inc., Indianapolis Badge & Nameplate Co., First Sign Corporation, Madam Metalworks Inc., Sign Artist Inc., Shingokizai Co. Ltd., United Signs LLC, Houston Custom Metal Works Inc., Speed Fabrication Inc., James Printing & Signs Inc.

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What Is Covered In The Sign Global Market Report?

•Market Size Forecast: Examine the sign market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the sign market for a structured understanding.
•Key Players Overview: Analyze major players in the sign market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sign market.
•Segment Contributions: Evaluate how different segments drive overall growth in the sign market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sign market.
•Industry Challenges: Identify potential risks and obstacles affecting the sign market.
•Competitive Landscape: Review strategic developments in the sign market, including expansions, agreements, and new product launches.

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