Press release
Growth In Outdoor Recreational Activities Drives Expansion Of The Market Driver: Leading Transformation in the Sunglasses Market in 2025
Sunglasses
The swell in activities done in outdoor recreational settings is projected to spur the expansion of the sunglasses market in the future. These activities undertaken in nature for leisure, like cycling, camping, hiking, and fishing, have contributed to this rise as they offer physical exercise, enjoyment, and relaxation. The spike in such activities can be linked back to more available free time, health benefits, working from home, social perks, and an improved awareness of the environment. Sunglasses that are specialized are created to safeguard the eyes in brighter outdoor settings, making them highly sought-after among those who are sports enthusiasts. For instance, the Outdoor Industry Association, based in the US, representing the outdoor recreation industry, stated in June 2023 that birdwatching participants increased by 6.8% in 2022, when compared to the previous year. Therefore, the amplified activities in outdoor recreational settings will be the propulsion behind the growth of the sunglasses market.
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What growth opportunities are expected to drive the sunglasses market's CAGR through 2034?
In recent years, the sunglasses market has shown significant growth. It is projected to rise from $18.11 billion in 2024 to $19.08 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.3%. The substantial growth in the historic span can be traced back to factors such as fashion trends, heightened awareness of UV radiation, endorsements by celebrities, evolving tourism and travel tendencies, as well as outdoor pursuits.
In the coming years, the sunglasses market is predicted to witness significant expansion. This market is forecasted to swell to a substantial $23.83 billion by 2029, with a compound annual growth rate (CAGR) of 5.7%. Factors contributing to this anticipated growth within the forecast period include increased awareness of health, advancements in travel and tourism, influence of social media, effects of climate change, trends in sports and outdoor lifestyles, and partnerships in branding and marketing. Key trends to watch for within this period encompass the impact of celebrities and fashion on design, the broadening of augmented reality (AR) try-on experiences, the emergence of smart sunglasses with connectivity features along with a focus on gender-neutral and inclusive styles, and partnerships with sustainable fashion brands.
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What are the emerging trends shaping the future of the sunglasses market?
Leading corporations in the sunglasses market report are channeling their efforts towards enhancing functionality, sustainability, and style with wearable technologies such as ChatGPT-empowered smart sunglasses, in a bid to match the shifting consumer tastes. ChatGPT-empowered smart sunglasses represent cutting-edge eyewear that permits users to communicate with ChatGPT using voice instructions, combining AI capabilities with wearable fashion for unencumbered assistance. For instance, in May 2024, Innovative Eyewear, Inc., a company based in the US specializing in eyewear, introduced the Eddie Bauer Smart Eyewear collection. This collection boasted the first ever rimless smart glasses with in-built ChatGPT voice accessibility. Available in four designs, these spectacles are fitted with polarized lenses, offer a Bluetooth range of 100 feet, and come with quadrasonic speakers and ultra-clear microphones making them ideal for outdoor activities. Each pair is accompanied by a unique patented charging dock capable of powering the spectacles and up to three other devices, fulfilling the need for convenience during all-day adventures.
Which growth-oriented segments of the sunglasses market are leading the industry's development?
The sunglasses market covered in this report is segmented -
1) By Type: Non-Polarized, Polarized
2) By Design: Aviator Or Pilot, Rectangle, Round, Square, Oval, Cat Eye, Other Designs
3) By Frame Metal: Injected, Metal, Acetate, Other Frame Metals
4) By Distribution Channel: Specialty Stores, Super markets And Hyper markets, Online, Other Distribution Channels
Subsegments:
1) By Non-Polarized: Fashion Sunglasses, UV Protection Sunglasses, Prescription Sunglasses
2) By Polarized: Sport Sunglasses, Outdoor Activity Sunglasses, Fashion Polarized Sunglasses
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What regions are leading the charge in the sunglasses market?
North America was the largest region in the sunglasses market in 2024 and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the sunglasses market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the sunglasses market?
Major companies operating in the sunglasses market include LVMH Moët Hennessy Louis Vuitton, EssilorLuxottica SA, Kering SA, Luxottica Group S.p.A., Persol Holdings Co Ltd., VSP Global Inc., Fielmann AG, Safilo Group S.p.A., Marcolin S.p.A., De Rigo Vision S.p.A., Oakley Inc., Maui Jim Inc., Julbo SA, Eyeking LLC, Alain Mikli International, Eyevan Inc., Bolon AB, Costa Del Mar Sunglasses Inc., Randolph Engineering Inc., Michael Kors Holdings Limited, Polo Ralph Lauren Corp, Prada SpA, Ralph Lauren Corp, Tiffany & Co, Gianni Versace S.r.l., Ray-Ban Sun Optics Pvt Ltd
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What Is Covered In The Sunglasses Global Market Report?
•Market Size Forecast: Examine the sunglasses market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the sunglasses market for a structured understanding.
•Key Players Overview: Analyze major players in the sunglasses market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sunglasses market.
•Segment Contributions: Evaluate how different segments drive overall growth in the sunglasses market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sunglasses market.
•Industry Challenges: Identify potential risks and obstacles affecting the sunglasses market.
•Competitive Landscape: Review strategic developments in the sunglasses market, including expansions, agreements, and new product launches.
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