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Stevia Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share

03-12-2025 07:31 AM CET | Food & Beverage

Press release from: The Business Research Company

Stevia

Stevia

Which drivers are expected to have the greatest impact on the over the stevia market's growth?
The escalating incidence of diabetes and obesity is projected to drive the stevia market's expansion during the forecast period. Unhealthy lifestyles, sedentary behavior, overconsumption of food, genetic factors, and elevated stress levels, which increase the likelihood of diabetes, heart disease, and certain types of cancer, are the main triggers for obesity. The Office for Health Improvement and Disparities, a department of Health and Social Care in the UK, revealed in April 2024 that in the year ending November 2022, 63.8% of adults aged 18 and older were considered overweight or obese. This is an increase of 0.5% compared to the previous year. Consequently, the demand for stevia is predicted to rise, contributing to the market's growth.

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What is the future CAGR of the stevia market, and how will it impact industry expansion?
In recent times, there has been a significant expansion in the size of the stevia market. It's projected that the market will increase from $0.92 billion in 2024 to $1.03 billion in 2025, experiencing a compound annual growth rate (CAGR) of 11.6%. The growth during the historic period is tied to health and wellness trends, rising worries about obesity, the inclination for natural ingredients, regulatory backing, and consumer transition away from artificial sweeteners.

The stevia market is projected to experience considerable expansion in the coming years. The market is anticipated to increase to $1.67 billion by 2029, with a compound annual growth rate (CAGR) of 12.8%. The acceleration in the forecast period is due to ongoing health sensibilities, increased diabetes recognition, expansion of the food and beverage sector, a predilection for clear label products, and global dietary transformations. Notable trends for this period encompass evolving stevia-infused functional and wellness products, enhanced usage in non-alcoholic and alcoholic beverages, the emergence of stevia-based sweet snacks and sweets, transition towards transparent stevia labeling, and joint efforts in stevia research and development.

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What are the most significant trends transforming the stevia market today?
Leading firms in the stevia market are innovating by introducing products like liquid stevia-based sweeteners in order to cater to an expanding customer demographic, ramp up sales, and thereby boost their revenues. Liquid stevia-based sweeteners are sweeteners manufactured from the leaves of the stevia plant (Stevia rebaudiana) transformed into a liquid. For instance, Sweegen, Inc., a producer of stevia-based sweeteners based in the U.S., launched Bestevia LQ in July 2022. Bestevia LQ is notable for unique characteristics tailored for use in carbonated beverages, sweets, liquid sweeteners, dessert sauces, and concentrated fruit or flavored syrups. It's specifically formulated to address issues with solubility, boost product stability, and enable accurate measurement, making it user friendly in both scientific and industrial settings. Importantly, it provides a handy alternative for businesses that don't use powdered stevia in their manufacturing facilities.

Which key market segments comprise the stevia market and drive its revenue growth?
The stevia market covered in this report is segmented -

1) By Product: Powder, Liquid, Leaf
2) By Nature: Organic, Conventional
3) By Application: Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, Other Applications

Subsegments:
1) By Powder: Granulated Stevia Powder, Stevia Extract Powder
2) By Liquid: Liquid Stevia Drops, Concentrated Liquid Stevia
3) By Leaf: Dried Stevia Leaves, Fresh Stevia Leaves

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What regions are at the forefront of stevia market expansion?
Asia-Pacific was the largest region in the stevia market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stevia market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the stevia market?
Major companies operating in the stevia market include Cargill Inc., Archer Daniels Midland Company, PepsiCo Inc., The Coca-Cola Company, Ingredion Incorporated, WhiteWave Services Inc., Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, BENEO GmbH, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Foodchem International Corporation, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd, Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd, Ganzhou Julong High-Tech Industrial Co Ltd., Arista Industries Inc., Martin Bauer GmbH Co, Health Plus Inc., Kerry Group plc, Whole Earth Brands Inc., Layn Corporation, Taos Inc., Biolotus Technology Jiangsu Inc., Sino-Food Machinery Co Ltd., Nutra Food Ingredients LLC

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What Is Covered In The Stevia Global Market Report?

•Market Size Forecast: Examine the stevia market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the stevia market for a structured understanding.
•Key Players Overview: Analyze major players in the stevia market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the stevia market.
•Segment Contributions: Evaluate how different segments drive overall growth in the stevia market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the stevia market.
•Industry Challenges: Identify potential risks and obstacles affecting the stevia market.
•Competitive Landscape: Review strategic developments in the stevia market, including expansions, agreements, and new product launches.

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