Global Protein Supplements Market to Reach $37.23 Billion by 2029, Growing at 11.3% CAGR

Which drivers are expected to have the greatest impact on the over the protein supplements market's growth?
Increased consumer inclination towards dietary supplements is propelling the protein supplement market. These food supplements are designed to compensate for nutritional gaps in individuals' everyday diet. The aspiration for a vibrant and healthy lifestyle has amplified involvement in fitness and athletic exercises, thereby increasing the demand for dietary supplements, particularly protein supplements. For instance, the Consumer Survey on Dietary Supplements carried out an online survey in October 2022, amongst 3,133 U.S. adults aged 18+ and 2,342 adults who consume dietary supplements occasionally. Conducted by The Council for Responsible Nutrition (CRN), a US-based industry group representing over 200 dietary supplement* and functional food manufacturers, the survey found that 75% of Americans consume dietary supplements, and most of them are regular users. Consequently, the growing consumer preference for food supplements is projected to spur the demand for protein supplements in the coming times.

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What is the future CAGR of the protein supplements market, and how will it impact industry expansion?
In recent times, there has been a significant expansion in the protein supplements market size. Its growth is anticipated to escalate from $22.25 billion in 2024 to $24.28 billion in 2025, with a compound annual growth rate (CAGR) of 9.1%. This robust growth during the historical period can be linked to heightened health and fitness awareness, rising knowledge of protein advantages, the burgeoning sports nutrition industry, shifts in dietary habits and nutrition trends, product innovation, and a variety of product offerings.

In the forthcoming years, the protein supplements market is poised for fast-paced expansion. The market size is projected to reach $37.23 billion by 2029, registering a compound annual growth rate (CAGR) of 11.3%. This growth during the forecast period is due to a sustained emphasis on health and wellness, increased uptake of plant-based diets, the rise in e-commerce and direct-to-consumer models, and the integration of protein supplements into daily diets. The forecast period is also expected to witness trends such as the rise in textural and format innovations, sports nutrition and performance improvement, the popularity of collagen supplements, brand transparency, and the influence of social media on marketing strategies.

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What are the most significant trends transforming the protein supplements market today?
Leading businesses in the ready-made meal delivery industry are concentrating on innovative items like plant-based, easy-to-mix selections to boost convenience and nutritional value for customers looking for healthier meal selections. A plant-based, easy-to-mix product is a user-friendly food choice comprised mainly of plant-sourced ingredients, facilitating fast preparation. These products often come as powders or mixes that can be seamlessly added to water or other fluids to prepare nutritious meals or snacks. For example, Tata Consumer Products (TCP), a company based in India specializing in food and beverages, introduced Tata GoFit in October 2022. GoFit Plant Protein Powder is crafted from a mixture of pea and brown rice proteins, delivering 18 grams of protein in each 25-gram serving.

Which key market segments comprise the protein supplements market and drive its revenue growth?
The protein supplements market covered in this report is segmented -

1) By Type: Protein Powder, Protein Bar, Ready to Drink
2) By Source: Plant-based, Animal-based
3) By Raw Material: Casein Protein Supplements, Whey Protein Supplements, Egg Protein Supplements, MPC Protein Supplements, Soy Protein Supplements
4) By Distribution Channel: Super markets & Hyper markets, Online Stores, Drug Stores

Subsegments:
1) By Protein Powder: Whey Protein Powder, Casein Protein Powder, Plant-Based Protein Powder, Egg White Protein Powder, Blended Protein Powder
2) By Protein Bar: Meal Replacement Bars, Snack Bars, Low-Sugar Protein Bars, Vegan Protein Bars, High-Protein Energy Bars
3) By Ready to Drink: Protein Shakes, Protein Smoothies, Protein Water, Meal Replacement Drinks, Dairy-Based Protein Drinks

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What regions are at the forefront of protein supplements market expansion?
North America was the largest region in the protein supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the protein supplements market?
Major companies operating in the protein supplements market include Nestle SA, Abbott Laboratories, Kerry Group plc, Amway Corporation, Meiji Holdings Company Ltd., Glanbia plc, Post Holdings Inc., Herbalife International of America Inc., The Hut Group plc, The Himalaya Drug Company, The Nature's Bounty Co, NOW Health Group Inc., BPI Sports LLC., Scitec Nutrition Ltd., Quest Nutrition LLC, Nature's Best Isopure, thinkThin Inc., MuscleTech Research and Development Inc., CytoSport Inc., Weider Global Nutrition LLC, Dymatize Enterprises LLC, MusclePharm Corporation, RSP Nutrition, Optimum Nutrition Inc., Amazing Grass LLC, Cellucor Nutrition, Redcon1 LLC, Rule One Proteins LLC, Universal Nutrition, Vega Industries Private Limited, Garden of Life LLC, Naked Nutrition

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What Is Covered In The Protein Supplements Global Market Report?

•Market Size Forecast: Examine the protein supplements market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the protein supplements market for a structured understanding.
•Key Players Overview: Analyze major players in the protein supplements market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the protein supplements market.
•Segment Contributions: Evaluate how different segments drive overall growth in the protein supplements market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the protein supplements market.
•Industry Challenges: Identify potential risks and obstacles affecting the protein supplements market.
•Competitive Landscape: Review strategic developments in the protein supplements market, including expansions, agreements, and new product launches.

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