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Pet Supplements Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share

03-12-2025 06:51 AM CET | Food & Beverage

Press release from: The Business Research Company

Pet Supplements

Pet Supplements

How Are the key drivers contributing to the expansion of the pet supplements market?
The escalation in worries over animal wellbeing is a significant factor propelling the expansion of the pet supplements industry. Animal welfare entails the way an animal is cared for, including its living conditions. Pet supplements, which deliver essential nutrients and disease treatments to pets, enhance their wellbeing. The American Pet Products Association (APPA), a trade organization based in the United States, published an article in April 2023 that revealed predicted growth in the sales of over-the-counter (OTC) medicine and wellness products, from $31.5 billion in 2022, to $32.1 billion in 2023. Additionally, the article projected an increase in the sales of vet care and products from $35.9 billion in 2022 to $37.0 billion in 2023. Hence, the escalating attention towards animal welfare is poised to fuel the pet supplements industry.

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What growth opportunities are expected to drive the pet supplements market's CAGR through 2034?
The market for pet supplements has seen robust growth in the past few years. The market size is projected to increase from $2.27 billion in 2024 to $2.44 billion in 2025, with a compound annual growth rate (CAGR) of 7.5%. The historic growth of this market is driven by factors such as a surge in pet adoption, advice from vets, human-like treatment of pets, an aging pet demographic, and growing consciousness about preventive care.

The market size of pet supplements is anticipated to witness robust expansion in the upcoming years, potentially growing to $3.31 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The predicted growth in this forecast timeline can be linked to factors such as premium pricing of pet goods, bespoke pet nutrition, increasing expenditure on pet healthcare, dominance of online shopping, and innovative delivery formats. Integrated technology, tailored and functional formulations, broadened product assortment, subscription-based online retail, and transparency in procurement and production processes are some of the key trends expected to shape this market in the forecast period.

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What are the emerging trends shaping the future of the pet supplements market?
Prominent businesses in the pet supplements market are pioneering new pet supplement developments to cater to the increasing needs of pet owners, introducing innovative applications and services such as vegan supplements. Opal Pets, an American vegan animal nutrition company, for example, introduced Perfect Powder, a new vitamin supplement, in September 2022. This powder is a comprehensive mix of vitamins, minerals, and amino acids that can enhance a balanced plant-based diet. Perfect Powder, comprised of calcium, B vitamins, amino acids, L-carnitine, taurine along with other essential minerals for dogs, is crafted using organic Canadian sea kelp and Omega 3s sourced from algae.

Which growth-oriented segments of the pet supplements market are leading the industry's development?
The pet supplements market covered in this report is segmented -

1) By Supplement Type: Essential Fatty Acids, Probiotics, Antioxidants, Multivitamins, Enzymes, Other Supplements
2) By Product Form: Chewable, Soft Gels, Capsules, Other Forms
3) By Pet Type: Dogs, Cats, Other Pets
4) By Distribution Channel: Online E-commerce, Retail Stores
5) By Application: Skin And Coat, Hip And Joint, Digestive Health, Other Applications

Subsegments:
1) By Essential Fatty Acids: Omega-3 Fatty Acids, Omega-6 Fatty Acids
2) By Probiotics: Live Cultures, Prebiotic Fibers
3) By Antioxidants: Vitamins, Polyphenols, Carotenoids
4) By Multivitamins: Complete Multivitamin Formulas, Specific Breed or Age Formulations
5) By Enzymes: Digestive Enzymes, Systemic Enzymes
6) By Other Supplements: Joint Support Supplements, Herbal Supplements, Calming Supplements, Specialty Condition Supplements

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What regions are leading the charge in the pet supplements market?
North America was the largest region in the pet supplements market in 2024. The regions covered in the pet supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the pet supplements market?
Major companies operating in the pet supplements market include Nestle S.A., Mars Inc., Zoetis Inc., Bayer Animal Health, Hill's Pet Nutrition, iVet Professional Formulas, Blue Buffalo Pet Products Inc., Kemin Industries, Ceva Santé Animale, Dechra Pharmaceuticals plc, Affinity Petcare S.A., Kemin Industries Inc., NOW Foods Inc., Four Paws Inc., Nutramax Laboratories Inc., FoodScience Corporation, PetHonesty, VetriScience Laboratories, Novotech Nutraceuticals, Honest Paws LLC, NutriScience Innovations LLC, Ark Naturals, Dr. Harvey's, Health Extension Pet Care, Aviform Ltd, The Higgins Group Corp, Fromm Family Foods

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What Is Covered In The Pet Supplements Global Market Report?

•Market Size Forecast: Examine the pet supplements market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the pet supplements market for a structured understanding.
•Key Players Overview: Analyze major players in the pet supplements market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the pet supplements market.
•Segment Contributions: Evaluate how different segments drive overall growth in the pet supplements market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the pet supplements market.
•Industry Challenges: Identify potential risks and obstacles affecting the pet supplements market.
•Competitive Landscape: Review strategic developments in the pet supplements market, including expansions, agreements, and new product launches.

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