Agritourism Market Report 2025-2033: Size, Scope, Growth, Price Trends and Forecast

Market Overview:

The global agritourism market has experienced remarkable growth, reaching USD 73.2 billion in 2024. This surge is propelled by consumers' increasing interest in sustainable travel and authentic rural experiences. The trend is further supported by the growing popularity of farm-to-table dining and government initiatives promoting rural development. Projections indicate that the market will continue its upward trajectory, aiming for USD 205.6 billion by 2033, with a compound annual growth rate (CAGR) of 10.9% from 2025 to 2033.

Study Assumption Years:
• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Agritourism Market Key Takeaways:
• Market Size and Growth: The global agritourism market was valued at USD 73.2 billion in 2024 and is projected to reach USD 205.6 billion by 2033, exhibiting a CAGR of 10.9% during the forecast period.
• Regional Performance: In 2024, the United States accounted for approximately 66% of the North American agritourism market, underscoring its significant role in the sector.
• Tourist Type Segmentation: The market is divided into domestic and international tourists, with domestic tourism often leading due to local engagement in rural activities.
• Activity Segmentation: Key activities include on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, among others, catering to diverse tourist interests.
• Booking Channels: The market utilizes both online and offline booking channels, with a growing trend towards online platforms due to technological advancements.
• Sales Channels: Tourists access agritourism services through travel agents and direct bookings, offering flexibility in planning and personalization.

Market Growth Factors:
One of the main factors of the growth in agritourism is actually the booming consumer demand for sustainable and authentic rural experiences. As environmental awareness has increased, travelers are looking for various destinations that practice eco-friendly tourism with a real connection to the natural beauty of the world. Agritourism gives individuals an opportunity to visit agricultural communities or participate in farming activities like farm-to-table dining. The desire for immersive and responsible tourism has quickly added to the market's expansion.

Technological changes have also played a very important role in the growth of agritourism. The digital platforms and the mobile applications popularized are now much more convenient for discovering and booking experiences around agritourism. Potential tourists can now get more information, read reviews, and make reservations seamlessly, thus enhancing the access to and attractiveness level of destinations under agritourism. This seamless blending of technology and tourism services is broadening the market outreach as well as attracting a more varied clientele.

The government-supported policies that promoted rural development and tourism had to firm up the agritourism sector. These created a conducive environment for agritourism-infrastructural development, provision of financial incentives to encourage rural entrepreneurship, and campaigns to market the attractions of rural spaces. That would instead be adding visibility to destination agritourism and therefore promoting sustainability and growth in the rural economy, thus backing positive momentum continued in market developments.

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Market Segmentation:

Analysis by Tourist Type:
• Domestic
• International

Analysis by Activity:
• On-farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodations
• Others

Analysis by Booking Channel:
• Online
• Offline

Analysis by Sales Channel:
• Travel Agents
• Direct

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Market Breakup by Region:
• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Regional Insights:
In 2024, the United States dominated the North American agritourism market, accounting for approximately 66% of the region's total market share. This leadership is driven by a strong consumer interest in sustainable travel and authentic rural experiences. The growing popularity of farm-to-table dining and government initiatives supporting rural development further bolster the agritourism sector in the U.S.

Recent Developments & News:
Farmers in the United States are increasingly turning to agritourism, such as offering Airbnb accommodations and rural activities, to survive the agricultural downturn caused by low crop prices and rising costs. Brit Thompson, a farmer in Wisconsin, transformed her farm into an attraction for urbanites seeking rural experiences, providing a steady income amid market volatility. Agritourism, which grew significantly during the COVID-19 pandemic, remains popular as city dwellers continue to seek countryside escapes. About 7% of U.S. farms now offer such opportunities, generating substantial income and aiding farmers in navigating financial challenges. Diversifying income sources through agritourism has allowed many farms to remain resilient, although the approach is not feasible for all due to location or cost barriers. Nonetheless, this shift towards tourism helps maintain family farms, support younger generations, and introduce entrepreneurship in the agricultural sector.

Key Players:
• Agrilys Voyages
• Bay Farm Tours
• Blackberry Farm LL
• Domiruth PeruTravel
• Farm To Farm Tours
• Field Farm Tours Ltd
• Greenmount Travel
• Harvest Fresh Farms
• Liberty Hill Farm
• Monteillet Fromagerie
• Select Holidays
• Stita Farm Tours
• Willow-Witt Ranch

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