Press release
Sales Intelligence Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends
Sales Intelligence
The proliferation of content optimization and data enhancement tools has propelled the sales intelligence market's growth. These data enrichment solutions provide businesses with the ability to harness their data to its full potential, unlocking new avenues for marketing, communication, and enhanced customer targeting. Equally crucial is content optimization, which helps mitigate the risk of content inundation as a plethora of new content is generated daily. To illustrate, Search Hog Ltd., a UK-based web designing firm, reported in January 2024 that the UK's digital marketing expenditure in 2022 hit £25.84 billion, comprising 44.5% of overall ad spend. Consequently, growing demand for content optimization and associated services will escalate the need for sales intelligence tools, contributing to the expansion of the sales intelligence market.
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What is the projected compound annual growth rate (CAGR) of the sales intelligence market from 2025 to 2034, and what factors influence it?
The market size of sales intelligence has seen a swift expansion in the past few years. It is projected to increase from $3.61 billion in 2024 to $3.99 billion in 2025 with a compound annual growth rate (CAGR) of 10.3%. The significant growth during the historical period is due to heightened sales competition, increased need for customer insights, emphasis on targeted marketing strategies, the growth of account-based marketing and efforts to improve sales productivity.
In the coming years, the market size of sales intelligence is predicted to experience a rapid expansion. Its growth projection is estimated to reach $6.94 billion by 2029 with a Compound Annual Growth Rate (CAGR) of 14.9%. The expected growth during the forecast period can be associated with factors like the integration of customer relationship management (CRM), prioritizing social selling, the transition to remote and virtual selling, and the emphasis on data security and compliance. Major trends expected to shape the market during the forecast period encompass personalization and hyper-targeting, integration of sales enablement, analytics for social selling, consistent learning and training, and voice and conversational analytics.
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How are the latest trends influencing the growth of the sales intelligence market?
The trend of integrating artificial intelligence and machine learning to automate the pre-sales protocol has been gaining prominence in the sales intelligence market. The introduction of artificial intelligence and machine learning has paved the way for businesses to automate their initial sales process and boost sales leads. For instance, NielsenIQ BASES, a US company specializing in new product and innovation development, launched BASES Creative Product AI in September 2022. This system, fitted with 100 models and algorithms, serves as an artificial intelligence engine that anticipates performance and uncovers unique strategies to enhance products. This allows customers to create appealing new consumer products.
What are the major segments of the sales intelligence market and their role in driving growth?
The sales intelligence market covered in this report is segmented -
1) By Component: Software, Services
2) By Organization Sizes: Large Enterprises, SMEs
3) By Deployment Type: On-Premises, Cloud
4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users
Subsegments:
1) By Software: Data Management Software, Analytics Software, Customer Relationship Management (CRM) Software, Lead Generation Software, Predictive Analytics Software
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Managed Services
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Which regions are key players in the growth of the sales intelligence market?
North America was the largest region in the sales intelligence market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the sales intelligence market?
Major companies operating in the sales intelligence market include Oracle Corporation, LinkedIn Corporation, Dun & Bradstreet Corporation, Zoho Corporation, ZoomInfo Technologies LLC, InfoGroup Inc., Outreach Inc., Data Axle LLC, Demandbase Inc., HG Insights Inc., LeadGenius Inc., Showpad Inc., SalesIntel LLC, LeanData Inc., InsideView Corporation, DueDil Limited, Conversica Corporation, FuLLContact LLC, List Partners Inc., Velocify LLC, Clearbit Inc., UpLead Corporation, EverString Corporation, Relationship Capital Partners Inc., Gryphon Networks Corporation, RelPro LLC, InsightSquared Inc., RingLead Inc.
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What Is Covered In The Sales Intelligence Global Market Report?
•Market Size Forecast: Examine the sales intelligence market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the sales intelligence market for a structured understanding.
•Key Players Overview: Analyze major players in the sales intelligence market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sales intelligence market.
•Segment Contributions: Evaluate how different segments drive overall growth in the sales intelligence market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sales intelligence market.
•Industry Challenges: Identify potential risks and obstacles affecting the sales intelligence market.
•Competitive Landscape: Review strategic developments in the sales intelligence market, including expansions, agreements, and new product launches.
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