Press release
Comprehensive Nail Polish Market Insights: Forecasting Size, Growth, and Competitive Trends from 2025 to 2034
Nail Polish
The rise in the global population of employed women is anticipated to boost the nail polish market's expansion. The term "working women" is used to describe females who earn a living by working outside the house, receiving salaries, wages or other income from steady employment. Nail polishes contribute to these women's professional appearance by providing a dynamic and sophisticated look. For example, data from the US Bureau of Labor Statistics from 2022 show that women account for 46.8% of the U.S. workforce, representing a significant number of employees. Consequently, the escalating population of employed women globally stands as a significant factor propelling the nail polish market's growth.
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What growth opportunities are expected to drive the nail polish market's CAGR through 2034?
The market size of nail polish has experienced swift growth in the past few years. The market is projected to expand from $14.39 billion in 2024 to $16.12 billion in 2025, representing a compound annual growth rate (CAGR) of 12.0%. The historical growth can be credited to factors such as fashion and beauty trends, celebrity advocacy and influence, societal and cultural impacts, promotion and media influence, as well as seasonal and event-based themes.
The market size of nail polish is anticipated to experience swift expansion in the following years. It's projected to reach $25.35 billion in 2029, growing at a compound annual growth rate (CAGR) of 12.0%. The anticipated expansion during the forecast period is influenced by factors like investment in research and development, penetration into global markets, implementation of digital marketing tactics, sustainability of products, preference of eco-friendly products and evolving consumer preferences and trends. Prevailing trends during the forecast timeframe include alterations in retail and distribution strategies, an increasing demand for vegan and cruelty-free products, the impact of fashion and runway trends, a rise in personalized and customized products, and innovative advancements in ingredients and formulations.
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What are the emerging trends shaping the future of the nail polish market?
Breathable innovations are a dominating trend in the nail polish industry. Major firms involved in nail polish are producing products incorporating breathable innovations to solidify their market presence. Orly, a nail care brand based in the UK, launched "Island Hopping", a breathable nail polish range for the summer, in March 2022. It upholds vegan, halal and cruelty-free standards. This line offers six unique holiday colors and introduces the first professional color and treatment nail polish that utilizes a brush with 600 bristles for a porous formula. Utilizing advanced oxygen technology, its singular step manicure helps to balance hydration within the nails, promotes nail growth, and prolongs the polish's longevity.
Which growth-oriented segments of the nail polish market are leading the industry's development?
The nail polish market covered in this report is segmented -
1) By Product Type: Gel, Matte, Pearl, Other Products
2) By Distribution Channel: Super markets/Hyper markets, Online Channels, Traditional Stores, Exclusive Beauty Specialist Stores, Other Channels
3) By End Use: Male, Female
Subsegments:
1) By Gel: UV Gel Polish, LED Gel Polish, Soak-Off Gel Polish
2) By Matte: Matte Finish Nail Polish, Matte Top Coat
3) By Pearl: Pearl Finish Nail Polish, Shimmering Pearl Nail Polish
4) By Other Products: Glitter Nail Polish, Neon Nail Polish, Specialty Nail Polish
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What regions are leading the charge in the nail polish market?
North America was the largest region in the nail polish market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nail polish market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the nail polish market?
Major companies operating in the nail polish market include L'Oreal India Pvt Ltd., Prestige Cosmetics Corp, The Estee Lauder Companies, Sephora USA Inc., Shiseido Co Ltd., Coty Inc., Sally Hansen Inc., Revlon Inc., Kiko SpA, OPI Products Inc., Markwins Beauty Brands Inc., China Glaze Co Ltd., INGLOT SP. Z O.O., Butter London LLC, Orly International Inc., Colorbar Cosmetics Pvt Ltd., NARS Cosmetics Inc., Barry M Cosmetics Ltd., Deborah Lippmann collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciaté London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc.
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What Is Covered In The Nail Polish Global Market Report?
•Market Size Forecast: Examine the nail polish market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the nail polish market for a structured understanding.
•Key Players Overview: Analyze major players in the nail polish market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the nail polish market.
•Segment Contributions: Evaluate how different segments drive overall growth in the nail polish market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the nail polish market.
•Industry Challenges: Identify potential risks and obstacles affecting the nail polish market.
•Competitive Landscape: Review strategic developments in the nail polish market, including expansions, agreements, and new product launches.
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