New Research In Action Vendor Selection MatrixTM Report - Lead Generation Automation: The Top Global Vendors 2025.

Germany - March 11th 2025: Lead Generation Automation (LGA) is not a specific technology category so there are no quadrants or waves published on it specifically by other research organizations. But it is critical business process for marketers, so Research In Action is now launching a guide to navigating the intricate landscape of Lead Generation Automation solutions based upon survey data and a market-led rating of the most important 20 LGA vendors as named by the survey respondents.

A new Research In Action GmbH global survey of 1,000 business decision-makers examined their LGA experiences and plans for 2025, as well as asking about which software vendors are the most known and what do the businesspeople think about those vendor's products and services.

The Vendor Selection MatrixTM is a primarily survey-based methodology for vendor evaluation where 63% of the evaluation is based on a survey of enterprise, marketing or business decision makers and 37% on the analyst's opinion. The analyst's input is fed by a combination of intensive interviews with software or services vendors and their clients, plus their informed, independent point-of-view as an analyst. All of this combines to make Research in Action Vendor Selection MatrixTM reports so unique. This approach is one of the key differentiators of Research In Action in market research.
Report details can be viewed here: https://researchinaction.org/wp-content/uploads/VSM-LGA-2025-WWW.pdf

Peter O'Neill, Research Director for Marketing Automation at Research In Action GmbH, comments:

• Even in a digital world, Businesses still need Leads. Simply put, lead generation is the process of converting prospects - people/companies with an interest in something - into leads to start them on the journey of becoming a customer. A prospect is an unknown entity while a lead has contact and other relevant information. Lead Generation Automation (LGA) solutions helps to profile the potential buyers and can even define their interest or propensity to buy (aka intent). Some products convert pure IP addresses into company names. Others maintain business directories with companies and employees so that marketers can be served with full contact details, job position and perhaps even the role played in a purchasing decision.
• The most significant marketing channels are Email and Webinars. 63.1% of the surveyed companies deploy Email as one of their top three marketing channels. The interest and deployment of webinars as lead generation projects is on a rise with nearly half of the businesses citing that marketing channel as a priority. Advertising services like Pay per Click and Paid Social Media, at 42.1% and 38% are also taking an increasingly important role in digital marketing, with the most significant increase in B2B marketing. experience.
• LGA is critical to improving Lead Quality. Only 16.5% of the surveyed companies report that they can generate high quality leads with their current processes and systems. Also, over one third of the businesses state that their current lead quality is LOW. When asked, those businesses that had classified their lead quality as generally low or even very low highlighted that their leads do not match their targeting specification. They are discovering or generating contacts/companies as leads that they do not consider to be interesting business cases. rates.
• AI will influence future LGA Projects. Marketers now expect their LGA software to leverage AI technologies and generally anticipate a boost in lead generation efficiency by at least 15-20%. As AI technology continues to evolve, its role in lead generation is likely to become even more crucial for businesses looking to maintain a competitive edge in the market performance.
• Who came out on top? Here are the Market Leaders (having both a Strategy and an Execution score of over 4 out of 5) in the Vendor Selection MatrixTM - Lead Generation Automation 2025 as scored by the survey and myself (listed alphabetically):
• CIENCE, COGNISM, CONVERTR, DEALFRONT, DEMANDBASE, NETLINE, ROLLWORKS, 6SENSE, SOPRO, TECHTARGET (now known as Informa TechTarget), ZOOM INFO
The full list of vendor brands in the Top 20 vendors scored in the survey is completed by:
• CALIBER MIND, FACTORS.AI, INFUSE MEDIA, INTENTDATA.IO, INTEGRATE, LEAD FORENSICS, LEADINFO, LUSHA and VISITOR QUEUE

Vendor Selection MatrixTM Disclaimer:

The Vendor Selection MatrixTM is a primarily survey-based methodology for comparative vendor evaluation. Research In Action GmbH does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. The information contained in this research has been obtained from both enterprise as well as vendor sources believed to be reliable. Research In Action GmbH's research publications consist of the analysts' opinions and should not be considered as statements of fact. The opinions expressed are subject to change without further notice. Research In Action GmbH disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. All trademarks are recognized as the property of the respective companies.

Press Contact:

Research In Action GmbH
Peter O'Neill
Research Director
Alte Schule, 56244 Hartenfels
Germany
Telephone: +49 174 3210020
E-Mail: poneill@researchinaction.org
Internet: www.researchinaction.org

About Research In Action:
Research In Action GmbH is a leading independent information and communications technology research and consulting company. The company provides both forward-looking as well as practical advice to enterprise as well as vendor clients.

This release was published on openPR.