Generic CRM vs Real Estate CRM: What is Best for Your Real Estate Business?

As business moves at a tremendous pace, organizations have an increasing desire to maintain, build on and leverage customer relationships for more sales. In the Real Estate sector today, there are two solutions that are widely in use and can assist achieve those objectives - CRM (Customer Relationship Management) software's and generic software's.

But what exactly are these two options and which one is best suitable for your organization?

What is Real Estate CRM ?

A Real Estate CRM is defined as a software that enables real estate companies in swaying their clients towards a certain purchasing decision, boosting sales and managing marketing campaigns, Post sales management and inventory management and It offers an effective solution for collecting customer information, keeping records of all dealings and evaluations of sales records for a business.

Real Estate CRM systems providing mobile app includes the following functionalities:

- Lead and contact management systems;
- Management of the sales funnel;
- Marketing automation tools;
- Channel partner and inventory management
- Post sales Customer management and service support application;
- Analytics and reporting tools.

What is Generic CRM Software?

Generic CRM software, on the other hand, a type of software application that can be used across an organization for various needs. Generic software will be:

- Calculation of numeric values using spreadsheets (Microsoft Excel)
- Processing of written documents (Microsoft Word)
- Organizing and managing of projects (Asana, Trello, ...)
- Sending mass emails (MailChimp, ...) Thus, generic market software.

Key Differences:

So, what are the key differences between Real Estate CRM and generic CRM software?

1. Purpose: Real Estate CRM is specifically designed for real estate industry for customer relationship management from lead enquiry to handover while generic software is designed for more general purposes.
2. Features: Real Estate CRM typically includes features such as contact management, sales pipeline management, Channel partner management and marketing automation, which are not typically found in generic CRM software.
3. Customization: Real Estate CRM is often highly customizable, allowing businesses to tailor the software to their specific needs. Generic CRM software, on the other hand, may not be as customizable.
4. Integration: Real Estate CRM software often integrates with other business applications, such as email marketing software and accounting software. Generic software may not have the same level of integration.

Which is Best for Your Business?

Real Estate CRM or generic CRM software? Which works better for my business? The answer depends on your specific needs and goals.
If you're looking for a specialized all in one tool to help you manage your customer relationships, manage your documents, sales and marketing features, Real Estate CRM like PropFlo which provides integrated real estate solution is the better choice. ( Visit our website to know more https://www.propflo.ai/real-estate-crm)

CRM software can help you with:

- Improve customer satisfaction
- improve sales and revenue
- collaboration and communication across teams is coordinated
- Gaining valuable insights

On the other hand, if you're looking for a software that is for more general-purpose that can be used for a wide range of tasks, generic software may be the better choice.

Generic CRM software can help you with :

- Manage projects and tasks
- Create and edit documents
- Send and track emails
- Analyze data and create reports

Conclusion:
Both Real Estate CRM and generic CRM software are valuable tools in Real Estate industry that can help many types of businesses in achieving their goals. However, they serve different purposes and offer different features and benefits. Businesses can make a decision about which software suits them based on their needs and by understanding the key differences.

To learn more about what are the top real estate crm softwares in india read our full blog here- https://www.propflo.ai/blog/top-real-estate-crm-softwares-in-india

PropFlo, Plot No.102, Rd Number 44, Kavuri Hills Phase 2, Madhapur, Telangana

PropFlo is an AI Driven Real Estate CRM Software designed for Developers and Channel partners to manage the company interactions with current and prospective customers

This release was published on openPR.