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Eye Tracking Solutions Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers

03-11-2025 07:28 AM CET | Health & Medicine

Press release from: The Business Research Company

Eye Tracking Solutions Market Size

Eye Tracking Solutions Market Size

Which drivers are expected to have the greatest impact on the over the eye tracking solutions market's growth?
The rise in need for ophthalmology is anticipated to boost the expansion of the eye-tracking solutions market in the foreseeable future. Ophthalmology revolves around the study of the anatomy, function, and diseases related to the eye. The use of eye-tracking solutions in this medical field can provide early identification of eye issues, assistance in evaluating ocular movement for surgeries, and crucial information to determine visual focus and cognitive abilities in patients. For example, the Centers for Disease Control and Prevention, a national public health institution based in the US, reported in May 2024 that 90 million Americans over the age of 40 suffer from vision and eye issues, which equals more than 3 out of every 5 people. By 2050, without effective measures, the frequency of Cataracts is expected to surge by 87%, Glaucoma is set to double, and Vision impairment and blindness will be 150% more prevalent. Thus, the escalating need for ophthalmology is contributing to the development of the eye-tracking solutions market.

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What is the future CAGR of the eye tracking solutions market, and how will it impact industry expansion?
The market size for eye tracking solutions has seen substantial expansion in the past few years. The industry is predicted to enlarge from a market size of $0.84 billion in 2024 to around $1.08 billion in 2025, showcasing a compound annual growth rate (CAGR) of 29.9%. Factors contributing to the growth in the historical period include celebrity endorsements, the boom in e-commerce, a rise in disposable income, the impact of social media, and a growing aging population.

The market size for eye tracking solutions is anticipated to experience significant growth in the coming years, reaching $2.72 billion in 2029 with a myriad of factors contributing to this surge. This includes increasing awareness and focus on beauty, spreading distribution channels, advancements in digital beauty solutions, innovative product formulations, and the impact of social media marketing. The compound annual growth rate (CAGR) is projected at 25.8%. Additionally, notable trends to watch for include the rise of natural and organic products, intelligent beauty devices, sustainability in packaging, attention to lash health, gender-neutral items and improved product delivery systems.

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What are the emerging trends shaping the future of the eye tracking solutions market?
Key players in the eye-tracking solution market are focusing on technological advancements, such as shutter eye-tracking camera modules, to progress the vision of the Metaverse. The BSI (backside illuminated) shutter eye tracking camera module, a specialized form of camera technology tailored for eye-tracking applications, is one such development. In January 2022, US-based semiconductor solutions provider, OmniVision Technologies Inc., collaborated with Tobii AB, a Sweden-based firm that produces eye-tracking and attention computing devices, to introduce the BSI global shutter eye tracking camera module. This module breaks new ground in the sector as the first-ever eye tracking reference design, developed on the high-quality BSI global shutter (GS) sensor series. The innovative solution comprises OMNIVISION's OC0TA, the smallest available eye tracking camera module, and introduces enhanced features in near-infrared (NIR) and shutter efficiency. By incorporating eye tracking, the camera module significantly reduces the development timeframe for AR, VR, and MR consumer products.

Which key market segments comprise the eye tracking solutions market and drive its revenue growth?
The eye tracking solutions market covered in this report is segmented -

1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Solution: Hardware, Software
3) By End-User Industry: Retail And Advertisement Sector, Automotive And Transportation, Media And Entertainment, Aerospace And Defense, Consumer Electronics, Other End-User Industries

Subsegments:
1) By Eye Attached Tracking: Wearable Eye Trackers, Smart Glasses
2) By Optical Tracking: Remote Eye Tracking Systems, Screen-Based Tracking Solutions
3) By Electrooculography: Fixed Electrode Systems, Mobile Or Portable Electrode Systems

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What regions are at the forefront of eye tracking solutions market expansion?
North America was the largest region in the eye tracking solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the eye tracking solutions market?
Major companies operating in the eye tracking solutions market report are Fujitsu Limited, ISCAN Inc., Tobii AB, Seeing Machines, Noldus Information Technology BV, Xenon Ophthalmic Inc., Smart Eye AB, SensoMotoric Instruments, BIOPAC Systems Inc., AdHawk Microsystems, iMotions A/S, Mirametrix Inc., LC Technologies, SR Research Ltd., ERGONEERS GmbH, Gazepoint Research Inc., EyeTracking Inc., Pupil Labs GmbH, FOVE Inc., Neuroset Italia S.R.L., SeeTrue Technology LLC, Optics Trainer LLC, EyeTech Digital Systems Inc., Eyeware Tech SA, CoolTool, The Eye Tribe, Eyegaze Inc., BEQUIPE, Sens-vue, Adsata

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What Is Covered In The Eye Tracking Solutions Global Market Report?

• Market Size Forecast: Examine the eye tracking solutions market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the eye tracking solutions market for a structured understanding.
• Key Players Overview: Analyze major players in the eye tracking solutions market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the eye tracking solutions market.
• Segment Contributions: Evaluate how different segments drive overall growth in the eye tracking solutions market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the eye tracking solutions market.
• Industry Challenges: Identify potential risks and obstacles affecting the eye tracking solutions market.
• Competitive Landscape: Review strategic developments in the eye tracking solutions market, including expansions, agreements, and new product launches.

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