Pet Snacks and Treats Market to Expand to US$ 19.5 Bn by 2030 - Persistence Market Research

The global pet snacks and treats market is projected to witness steady growth, increasing from a valuation of US$13.3 billion in 2023 to an estimated US$19.5 billion by the end of 2030. This expansion reflects a compound annual growth rate (CAGR) of 5.6%, driven by rising pet ownership, increasing humanization of pets, and a growing emphasis on pet health and nutrition.

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Market Overview: Humanization of Pets Driving Growth

The pet snacks and treats market primarily caters to dogs and cats, offering a diverse range of products that go beyond sustenance. These treats serve multiple functions, including training rewards, dental health support, and entertainment, while reinforcing the bond between pet owners and their animals. As pet parents become more invested in their pets' well-being, demand for premium and health-conscious treats is surging.

Key Market Growth Drivers

Increasing Humanization of Pets

The transformation of pets into integral family members has significantly influenced consumer purchasing behavior. Pet owners seek high-quality snacks and treats that align with their own dietary habits, preferring natural, preservative-free, and functionally beneficial options. Treats formulated to support dental hygiene, joint health, and digestive wellness are gaining traction in the market.

Market Challenges

Growing Awareness of Pet Obesity

A major challenge for the pet snacks and treats market is the increasing awareness of pet obesity and related health concerns. As more pet owners recognize the adverse effects of excessive calorie consumption, there is a shift toward nutritionally balanced treats. This trend limits the market potential for high-calorie indulgent treats while creating opportunities for healthier alternatives.

Intensified Market Competition

The rapid expansion of the pet snacks and treats market has led to a highly competitive landscape. With numerous companies vying for market share, differentiation through innovation, branding, and product quality is becoming crucial. Companies must invest in research and development to maintain a competitive edge and capture consumer attention.

Market Opportunities

Rising Focus on Pet Health and Nutrition

The increasing preference for functional and premium pet treats presents significant opportunities for market players. Treats with specific health benefits, such as those promoting joint support, digestion, or dental hygiene, are seeing growing demand. Additionally, specialized offerings catering to pets with allergies or dietary restrictions can drive further market expansion.

Growth in E-commerce and Direct-to-Consumer Channels

The rise of e-commerce platforms has transformed the way pet owners purchase treats. Online sales channels provide greater convenience, accessibility, and a wider variety of products. Many companies are capitalizing on this trend by expanding their digital presence and offering subscription-based pet treat services.

Analyst's Perspective

The global pet snacks and treats market is poised for robust growth, propelled by evolving consumer preferences and advancements in product innovation. The trend of pet humanization continues to shape the industry, encouraging brands to develop high-quality, functional, and sustainable treat options. Furthermore, a growing emphasis on pet health aligns with broader trends in human nutrition and wellness, reinforcing the shift toward organic and natural pet treats.

Distribution strategies are also evolving, with online channels dominating due to their convenience and expansive product range. However, specialty pet stores remain a significant sales avenue, providing personalized shopping experiences and expert guidance for pet owners.

Supply-Side Dynamics and Key Players

The pet snacks and treats industry relies on multiple factors, including raw material sourcing, packaging innovation, and distribution strategies. Leading companies driving market growth include:

Mars, Incorporated and its Affiliates
Nestlé
SCHELL & KAMPETER, INC.
The J.M. Smucker Company
Hill's Pet Nutrition, Inc.
Addiction Foods
Wellness Pet Company
Spectrum Brands, Inc.
Unicharm Corporation
Blue Buffalo Co., Ltd.

The United States, China, and Germany lead global pet snack production due to factors such as high pet ownership rates, increasing disposable incomes, and a well-established pet care industry.

Recent Developments in the Market

New Product Launches

July 2022: Globe Buddy ApS introduced insect and plant-based dog treats, "Insect Crunch" and "Veggie Crunch." These sustainable treats cater to pet owners seeking environmentally friendly and nutritious options.

May 2022: Wellness Pet Company launched "Good Dog by Wellness," an all-natural dog treats brand aimed at promoting pet health and wellness.

December 2021: Clif Bar & Company expanded into the pet food sector with plant-based dog treats, highlighting a growing trend toward organic and vegan pet products.

Market Segmentation

By Product Type:

Eatables
Chewables

By Form:

Organic
Conventional

By Pet Type:

Dogs
Cats
Others

By Distribution Channel:

Supermarkets and Hypermarkets
Specialty Pet Stores
Online
Others

By Region:

North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

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