Press release
Health-Conscious Consumers Drive Biscuit Market Growth in the United States
Biscuits Market
The global biscuits market is experiencing robust growth, with projections indicating a rise from USD 122.96 billion in 2023 to nearly USD 173.02 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 5% during the forecast period. This surge is driven by increasing consumer demand for convenient snack options and a growing preference for healthier biscuit varieties.
United States: Opportunities in Health-Conscious Consumerism
In the United States, the biscuits market is witnessing a shift towards healthier options, with consumers seeking low-calorie, low-fat, and sugar-free products. Major players like Mondelēz International and Kellogg's are responding by introducing biscuits made from natural ingredients without artificial additives. The trend towards premium and gourmet biscuits is also notable, with brands emphasizing exotic ingredients and unique flavors to cater to discerning palates.
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Asia Pacific: Rapid Growth and Strategic Consolidations
The Asia Pacific region is experiencing rapid market expansion, attributed to urbanization and rising disposable incomes. Companies such as Yıldız Holding, through its subsidiary Ülker, have been active in mergers and acquisitions to strengthen their market presence. Notably, Yıldız Holding acquired premium chocolatier Godiva Chocolatier in 2008, enhancing its product portfolio in the region.
Additionally, the company purchased United Biscuits in 2014, further consolidating its position in the biscuits market.
Middle East and Africa: Emerging Trends and Market Expansion
In the Middle East and Africa, the biscuits market is on an upward trajectory, driven by a young population and increasing urbanization. Companies like Grupo Bimbo have expanded operations in these regions, acquiring local brands to cater to diverse consumer preferences. For instance, Grupo Bimbo entered the Moroccan market by acquiring Groupe Adghal in 2017, marking its foray into the African continent.
Such strategic moves have enabled global players to tap into the growing demand for biscuits in these emerging markets.
Europe: Trends Towards Premiumization and Strategic Partnerships
The European biscuits market is characterized by a trend towards premiumization, with consumers showing a preference for high-quality and gourmet biscuit options. Companies like Barry Callebaut have been instrumental in this shift, offering premium chocolate ingredients to biscuit manufacturers. The acquisition of Stollwerck Group in Germany in 2002 and the opening of a chocolate factory in Russia in 2007 are testament to Barry Callebaut's commitment to expanding its footprint in the European market
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Biscuits Market segmentation :
by Flavor Type
Plain
Chocolate
Sour Cream
Cheese
Spiced
Fruits and Nuts
by Product Type
Sweet Biscuits
Savory
Crackers
Filled/Coated
Wafers
The worldwide biscuit market is divided into five product categories: wafers, filled/coated, crackers, savory, and sweet biscuits. Over the course of the forecast period, the worldwide biscuits market is anticipated to expand at a higher CAGR of 5.35% for the Sweet Biscuits category. Due to their delicious flavor, high energy content, and accessibility, sweet biscuits are a global favorite. Sweet biscuits are very well-liked by consumers due to their high nutritional value. Due to the expanding supermarket industry, which is anticipated to spur growth for fully prepared snacks and improved customer access, the sweet biscuits category is anticipated to flourish throughout the projected period.
by Source
Wheat
Oats
Millets
by Distribution Channel
Supermarket/Hypermarket
Convenience Store
Specialty Store
Online Retail
The global biscuit market is divided into four segments based on the distribution channel: specialty stores, convenience stores, supermarkets/hypermarkets, and online retail. Over the course of the forecast period, the online retail segment of the global biscuits market is anticipated to rise at a higher CAGR of 4.98%. Because internet commerce offers more savings and a greater selection of products, the online platform gains popularity because it allows customers to order products and have them delivered right to their home.
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Learn about the top players driving innovation in the Biscuits Market :
1. Britannia Industries
2. Walkers Shortbread Ltd
3. Parle Products Pvt Ltd
4. Burton's Biscuit Company
5. Yildiz Holding Inc.
6. Bahlsen GmbH & Co. KG
7. Campbell Soup Company
8. Nestle SA
9. Kraft Foods Group, Inc.
10. Lotus Bakeries NV
11. Dali Food Group Co, Ltd.
12. The Hershey Company
13. Kambly SA
14. United Biscuits Company
15. Ulker Biskuvi Sanayi A.S.
16. Cornu AG
Check out our trending studies to understand industry shifts :
Global Dairy Alternatives Market https://www.maximizemarketresearch.com/market-report/global-dairy-alternatives-market/25430/
Global Tea Market https://www.maximizemarketresearch.com/market-report/global-tea-market/19202/
Global Savory Snacks Market https://www.maximizemarketresearch.com/market-report/global-savory-snacks-market/54498/
Infant Formula Market https://www.maximizemarketresearch.com/market-report/infant-formula-market/124801/
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