Press release
Electric Toothbrush Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers
Electric Toothbrush
The escalation of dental issues is anticipated to fuel the expansion of the electric toothbrush market. Such dental issues encompass conditions impacting oral health like cavities, tooth wear and tear, gum infections, and periodontal diseases. Electric toothbrushes contribute to diminishing these oral problems by ensuring that the teeth, gums, and tongue are cleaner and healthier, offering excellent plaque removal. For example, as reported by the National Health Service, a government department in the UK, in August 2023, there were 32.5 million treatment courses delivered in 2022-23, a 23.2 percent surge compared to the previous year. Hence, the escalating dental issues are pushing the electric toothbrush market's growth.
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What growth opportunities are expected to drive the electric toothbrush market's CAGR through 2034?
Over the past few years, the market size for electric toothbrushes has seen robust growth. It is forecasted to rise from $3.64 billion in 2024 to $3.84 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 5.4%. The unprecedented growth during the historic period can be linked to heightened oral health consciousness, recommendations from dentists, affordable prices, widespread availability, increased consumer knowledge, intense market rivalry, innovative breakthroughs, and the rising popularity of personal care devices.
The market size for electric toothbrushes is predicted to observe significant expansion in the coming years. By 2029, it is projected to reach a value of $5.3 billion, with a compound annual growth rate (CAGR) of 8.4%. This growth during the forecast period is due to factors such as an increased focus on gum health, the rise of e-commerce, sustainability in design and materials, customization and personalization trends, and a greater emphasis on health and wellness. Key trends expected during the forecast period encompass digital marketing, the influence of social media, the integration of smart technology, technological developments, and the use of biodegradable and sustainable materials.
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What are the emerging trends shaping the future of the electric toothbrush market?
The rise of technological innovations is becoming a significant trend in the electric toothbrush industry. Prominent players in the sector are shifting their attention towards creating high-tech solutions to reinforce their market presence. For example, in April 2022, Royal Philips, a health tech leader based in the Netherlands, introduced a new Sonicare electric toothbrushes line with innovative sonic technology. Their aim is to promote better oral health and elevate the user's experience. The introduction of the new Sonicare series by Philips India is a considerable leap in electric toothbrush technology, merging effectiveness with a user-oriented design.
Which growth-oriented segments of the electric toothbrush market are leading the industry's development?
The electric toothbrush market covered in this report is segmented -
1) By Product: Battery, Rechargeable
2) By Bristle: Soft, Nanometer
3) By Technology: Rotational, Vibrational
4) By End-User: Adults, Children, Geriatric
5) By Distribution Channel: Super markets Or Hyper markets, Pharmacy Or Drug Stores, Online Retail Stores, Other Channels
Subsegments:
1) By Battery: Disposable Battery Electric Toothbrush, Replaceable Battery Electric Toothbrush
2) By Rechargeable: Standard Rechargeable Electric Toothbrush, Smart Rechargeable Electric Toothbrush, Sonic Rechargeable Electric Toothbrush
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What regions are leading the charge in the electric toothbrush market?
North America was the largest region in the electric toothbrush market in 2024. Asia-Pacific is expected to be the fastest-growing region in the electric toothbrush market during the forecast period. The regions covered in the electric toothbrush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the electric toothbrush market?
Major companies operating in the electric toothbrush market include Procter & Gamble Company, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., Risun Technology (Shenzhen) Co. Ltd., Xiaomi Corporation, Koninklijke Philips N.V., Colgate-Palmolive Company, Braun GmbH, Churc*h & Dwigh*t Co. Inc., Lion Corporation, Conair Corporation, FOREO Sweden AB, SONIC Chic Inc., Burst Oral Care Inc., Den-Mat Holdings LLC, Ningbo Seago Electric Appliance Co. Ltd., Dr. Fresh LLC, Remington Products Inc., Moxiem Inc., Brio Product Group Inc., Brush Buddies Inc., Baby Buddy Co. Ltd., Dretec Inc., Lebond (Shenzhen) Technology Co. Ltd., Crest Brands LLC, JSB Healthcare Inc., Quip NYC Inc., Ionsei USA Inc., Mornwell Technologies Inc., Wellness Oral Care LLC
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What Is Covered In The Electric Toothbrush Global Market Report?
•Market Size Forecast: Examine the electric toothbrush market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the electric toothbrush market for a structured understanding.
•Key Players Overview: Analyze major players in the electric toothbrush market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the electric toothbrush market.
•Segment Contributions: Evaluate how different segments drive overall growth in the electric toothbrush market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the electric toothbrush market.
•Industry Challenges: Identify potential risks and obstacles affecting the electric toothbrush market.
•Competitive Landscape: Review strategic developments in the electric toothbrush market, including expansions, agreements, and new product launches.
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