Global Generative AI In Media Market to Reach $9.72 Billion by 2029, Growing at 30.1% CAGR

What industry-specific factors are fueling the growth of the generative ai in media market?
The rising popularity of visual media is predicted to fuel the expansion of the generative artificial intelligence in media market. Visual media encompasses all forms of communication that leverage visual components to disseminate information or narrate a story. Generative AI is employed in visual media, enabling AI generators to create more intriguing and realistic content, such as lifelike scenes, characters or animations through image and video generation. To illustrate, HubSpot, a software firm based in the US, reported in September 2023 that over half of marketers utilized visuals in more than 91% of their content. Original graphics were the most commonly used type of visual content by these marketers, with usage by 36%, closely followed by stock photos, with usage near 34%. Consequently, the surging popularity of visual media is stimulating the expansion of the generative artificial intelligence in media market.

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What Is the projected market size and growth rate for the generative ai in media market?
In recent times, there has been a significant expansion in the market size of generative AI in media. The projections suggest that the market will expand from $2.6 billion in 2024 to $3.39 billion in 2025, reflecting a compound annual growth rate (CAGR) of 30.5%. The exponential growth observed in the historic period can be attributed to factors such as the enhancement of real-time content generation, optimized workflows, ramped-up computational power, the emergence of deep learning, rising industry demand, and the proliferation of open-source communities.

The market size for generative AI in media is projected to experience substantial growth in the upcoming years, escalating to a value of $9.72 billion in 2029, with a CAGR of 30.1%. The predicted growth can be traced back to several factors including improved access to data and its quality, the application of edge computing and AI on devices, the increasing popularity of user-generated and co-created content, personalized and recommended content, as well as the adoption of ethical and responsible AI practices. Prominent trends expected to shape the forecast period encompass AI-backed content curation, the production of hyper-realistic content, the integration of cross-platforms, and the creation of music and sound design through AI.

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What are the emerging trends shaping the future of the generative ai in media market?
Leading companies in the generative AI in media market are concentrating on creating generative AI ad creation tools to improve the quality of advertising content and boost user interaction. These tools are software or platforms that apply generative AI algorithms to automatically produce advertising content, including images, videos, and copy, for marketing campaigns. For example, Microsoft Corporation, a technology company based in the US, rolled out the Retail Media Creative Studio, a high-advanced generative AI ad creation tool, in January 2024. This technology makes it easier for retailers and advertisers to design banner ads, thereby enhancing the participation and performance of these ads, leading to increased revenue. The AI-driven tools are specifically created to comply with each retailer's style guide. At the same time, users can further doctors the ads through additional prompts and alter all elements of the ad. This technology is tailored to meet the specific requirements and obstacles of retail media. It intends to make the most of potent generative AI offerings to revolutionize the retail business in areas such as personalization, efficiency, and revenue generation.

What major market segments define the scope and growth of the generative ai in media market?
The generative AI in media market covered in this report is segmented -

1) By Technology: Deep Learning, Natural Language Processing, Computer Vision, Audio Processing, Reinforcement Learning
2) By Deployment Mode: Cloud-Based, On-Premise
3) By Application: Content Creation, Personalized Recommendations, Visual Effects And Animation, Data Analysis And Insights, Gaming And Interactive Experiences, Other Applications

Subsegments:
1) By Deep Learning: Neural Network Models For Content Creation, Advanced Pattern Recognition In Media, Generative Adversarial Networks (Gans) For Media Generation
2) By Natural Language Processing: Text Generation For Content Creation, Sentiment Analysis For Audience Engagement, Language Translation And Localization In Media
3) By Computer Vision: Image And Video Recognition For Content Analysis, Object Detection And Tracking In Media, Automated Visual Content Creation And Editing
4) By Audio Processing: Speech-To-Text And Text-To-Speech Conversion, Audio Enhancement And Noise Reduction, AI-Driven Music Composition And Sound Design
5) By Reinforcement Learning: Personalized Content Recommendation, Dynamic Ad Placement And Optimization, Interactive Media Generation Based On User Behavior

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Which region dominates the generative ai in media market?
North America was the largest region in the generative AI in media market in 2024. The regions covered in the generative AI in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the generative ai in media industry growth?
Major companies operating in the generative AI in media market report are Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation; Meta Inc.; Huawei Technologies Co. Ltd.; The Walt Disney Company; Tencent Holdings Limited; Sony Corporation; Intel Corporation; International Business Machines Corporation (IBM); Netflix Inc.; Nvidia Corporation; Salesforce Inc.; Baidu Inc.; Adobe Inc.; Autodesk Inc.; OpenAI; Unity Software Inc.; The Foundry Visionmongers Limited; Primer Technologies Inc.; Ziva Dynamics Inc.; DeepMotion Inc.; Moonshot CVE Limited

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What Is Covered In The Generative AI In Media Global Market Report?

• Market Size Forecast: Examine the generative ai in media market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the generative ai in media market for a structured understanding.
• Key Players Overview: Analyze major players in the generative ai in media market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the generative ai in media market.
• Segment Contributions: Evaluate how different segments drive overall growth in the generative ai in media market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the generative ai in media market.
• Industry Challenges: Identify potential risks and obstacles affecting the generative ai in media market.
• Competitive Landscape: Review strategic developments in the generative ai in media market, including expansions, agreements, and new product launches.

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