Press release
Major companies in the ecotourism market are adopting strategic partnerships to enhance their service offerings, expand their reach, and promote sustainable practices that align with consumer preferences for environmentally responsible travel. Strategic p
Ecotourism
The rise in environmentally sustainable tourist lodging options is anticipated to boost the ecotourism market's growth. Such eco-friendly accommodations prioritize green living practices, providing tourists with non-hazardous, energy-efficient, and safe lodging. Hotel practices now incorporate eco-friendly designs and procedures, including reducing pollution emissions, conserving water and energy, and sourcing green products, all in a bid to champion ecotourism. For instance, Booking.com, an online travel agency based in the Netherlands, reported in April 2023 that 67% of travelers switched off their accommodations' air conditioning when not present, a 29% surge from the previous year. Similarly, there was a 25% increase in towel reuse, with 60% of guests taking part, and a 19% rise in the use of reusable water bottles, engaged by 55% of guests. Therefore, the rise of eco-friendly tourist accommodations fuels the growth of the ecotourism market.
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What Is the projected market size and growth rate for the ecotourism market?
The ecotourism industry has experienced swift growth over the past few years. The market is set to increase from a worth of $246.99 billion in 2024 to $279.41 billion in 2025, reflecting a compound annual growth rate (CAGR) of 13.1%. This significant growth in previous years can be linked to the rising demand for genuine experiences, government-led initiatives and policies, an increase in responsible travel, biodiversity conservation efforts, and educational aspects related to this sector.
In the coming years, the ecotourism market is predicted to expand rapidly, reaching a value of $497.65 billion by 2029 with a compound annual growth rate (CAGR) of 15.5%. Factors contributing to this robust growth over the forecast period include the emergence of regenerative travel, proactive measures towards climate-positive tourism, the utilization of digital platforms for eco-experiences, increased green financing and investment, as well as inclusive and diverse ecotourism strategies. Other significant trends projected for this period are the incorporation of technology for sustainable tourism, initiatives towards plastic-free environments and waste mitigation, global teamwork for conservation, the utilization of digital platforms for eco-experiences, and partnership formation with conservation organizations.
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What new trends are reshaping the ecotourism market and its opportunities?
Prominent ecotourism market enterprises are adopting strategic alliances to augment their services, increase their client base, and foster sustainable policies that correspond to customer inclinations for environment-friendly travel. Organizations utilize each other's assets and capabilities in these strategic alliances to realize shared benefits and prosperity. To illustrate, Accor Pacific Pty Ltd., the principal hotel operator in Australia and New Zealand, formed a strategic partnership with Ecotourism Australia Ltd., an entity dedicated to boosting ecotourism in March 2023. Their collaboration aims at amplifying sustainable travel programs, endorsing eco-friendly procedures in their hotel estates, thus leading to growth in the ecotourism market and promoting eco-conscious tourism amongst their clients. Through this alliance, Accor Pacific and Ecotourism Australia strive to bolster sustainable tourism methodologies, recommend environment-friendly lodging, stimulate the growth of the ecotourism segment, promoting responsible tourism and participating in preserving the environment.
What major market segments define the scope and growth of the ecotourism market?
The ecotourism market covered in this report is segmented -
1) By Type: Alternative Tourism, Responsible Tourism, Sustainable Tourism, Community Tourism
2) By Traveler Type: Solo Traveler, Group Traveler
3) By Age Group: Generation X, Generation Y, Generation Z
4) By Sales Channel: Travel Agent, Direct
Subsegments:
1) By Alternative Tourism: Adventure Tourism, Cultural Tourism, Nature-Based Tourism, Educational Tourism
2) By Responsible Tourism: Eco-Friendly Travel Practices, Ethical Wildlife Tourism, Low-Impact Tourism, Voluntourism
3) By Sustainable Tourism: Green Hotels And Accommodations, Sustainable Transportation Options, Conservation-Focused Travel, Carbon Offset Programs
4) By Community Tourism: Community-Based Travel Experiences, Local Cultural Immersion, Support For Local Economies, Indigenous Tourism Initiatives
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Which region dominates the ecotourism market?
North America was the largest region in the ecotourism market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ecotourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the ecotourism industry growth?
Major companies operating in the ecotourism market include Marriott International Inc., TUI Group, Airbnb Inc., Accor S.A., Kynder Travel, andBeyond, G Adventures Ltd., Natural Habitat Adventures, Travel Leaders Group, Intrepid Group Ltd., National Geographic Partners LLC, Responsible Travel, Small World Journeys Ltd., SteppesTravel Ltd., Rickshaw Travel, Experience Travel Group, Adventure Alternative Ltd., Aracari Travel, Undiscovered Mountains, Conservation Capital LLC, Nature Discovery, Baobab Tourism, NuMundo, New Worlder Journeys, Gondwana Ecotours, Byway Travel, Earth Changers
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What Is Covered In The Ecotourism Global Market Report?
•Market Size Forecast: Examine the ecotourism market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the ecotourism market for a structured understanding.
•Key Players Overview: Analyze major players in the ecotourism market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the ecotourism market.
•Segment Contributions: Evaluate how different segments drive overall growth in the ecotourism market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the ecotourism market.
•Industry Challenges: Identify potential risks and obstacles affecting the ecotourism market.
•Competitive Landscape: Review strategic developments in the ecotourism market, including expansions, agreements, and new product launches.
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