Press release
Multimedia Streaming Applications Fueling Broadcast Automation Software Market Expansion: A Key Factor Shaping the Future of the Broadcast Automation Software Market in 2025
Broadcast Automation Software Market
The increasing use of multimedia streaming apps is projected to fuel the expansion of the broadcast automation software market in the future. Multimedia streaming involves compressing audio or video content for internet delivery, allowing immediate playing without needing to download it to a device's memory. The growth of multimedia streaming apps can be attributed to various factors, such as the widespread use of connected devices like smartphones, tablets, smart TVs, as well as the availability of high-speed internet and rising demand for on-demand content. Broadcast automation software simplifies content management for media streaming platforms, including content ingestion, transcoding, and delivering to various devices and networks. The software also plays a critical role in ensuring smooth multimedia content transmission by automating tasks related to high-precision broadcast media planning. For example, a press release shared by Netflix Inc., a US-based streaming media firm, in April 2023, stated that Netflix had 223 million paying subscribers in the fourth quarter of 2022 and that this number had increased to 231 million in the first three months of 2023. Hence, the growing favorability of multimedia streaming apps is stimulating the expansion of the broadcast automation software market.
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What is the future CAGR of the broadcast automation software market, and how will it impact industry expansion?
In the recent years, we have seen a substantial surge in the market size of broadcast automation software. Having grown from a base of $2.13 billion in 2024, it is projected to expand to a size of $2.59 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 21.8%. The key factors that drove this growth during the historic period include the mounting complexity in broadcast media planning, an upswing in the adoption of cloud-based solutions, a rise in the demand for smart devices, a growing necessity for operational efficiency and cost reduction, and an increasing demand for personalized content and audience engagement.
In the forthcoming years, the broadcast automation software market is predicted to experience a swift expansion. A compound annual growth rate of 18.9% is forecasted to drive the value to approximately $5.18 billion by 2029. This surge during the projection period can be accredited to an increase in the usage of multimedia streaming applications, a rising call for uninterrupted broadcasting in singular channel settings, growing needs for automation in broadcast and entertainment sectors, a higher demand for superior quality content, and an escalation in investments directed towards broadcasting infrastructure. Noteworthy advancements are expected in the future, including advancements in technology, the prevalence of cloud-based solutions in broadcasting, incorporation of AI and machine learning, the rise of personalized and interactive content experiences, and a shift towards IP-based and remote production workflows.
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How are the latest trends influencing the growth of the broadcast automation software market?
Leading businesses within the broadcast automation software market are honing in on technology advancements such as radio automation software, which is aimed at enhancing efficiency and effectiveness in broadcasting. Radio automation software is a revolutionary tool that brings a new dimension to the radio broadcasting sector by automatically accomplishing various tasks required for operating a radio station. For instance, in March 2023, Aiir, an American IT service management firm offering online products and services to broadcast radio stations, introduced PlayoutONE version 5. This radio automation software is intended for broadcasters, prioritizing increased speed and efficiency, and making it easier for broadcasters to accomplish more tasks. Upgrades to PlayoutONE version 5 include substantial improvements to WebVT, a program that empowers users to broadcast from anywhere, provided they are equipped with a web browser. The update advances the broadcasting experience by reducing latency and amplifying audio quality. PlayoutONE V5, accessible for free to existing customers, is engineered to cater to all broadcasters, counting individuals and broadcasting stations globally.
Which key market segments comprise the broadcast automation software market and drive its revenue growth?
The broadcast automation software market covered in this report is segmented -
1) By Product: Web-Based, Cloud-Based, Hybrid
2) By Solution: Software, Service
3) By Application: Entertainment, Healthcare, Education, Government, Other Applications
Subsegments:
1) By Web-Based: On-Premise Web-Based Solutions, Web-Based Content Management Systems, Web-Based Scheduling Tools
2) By Cloud-Based: Cloud-Based Playout Automation, Cloud-Based Traffic Management Systems, Cloud-Based Media Asset Management (MAM), Cloud-Based Content Distribution Platforms
3) By Hybrid: Hybrid Broadcast Automation Solutions, Hybrid Content Management And Scheduling Systems
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What regions are at the forefront of broadcast automation software market expansion?
North America was the largest region in the broadcast automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the broadcast automation software market?
Major companies operating in the broadcast automation software market are Belden Incorporated, Harmonic Inc., Grass Valley, Avid Technology, Evertz Microsystems, Ross Video, Amagi Corporation, Imagine Communications, Visualization in Real-Time (Vizrt), Snell Limited, Dayang Technology Development Inc., Dalet Digital Media Systems, Bitcentral Inc., Video Stream Networks (VSN), Automated Video Editing (Aveco), Pebble Beach Systems, BroadStream Solutions, ENCO Systems Inc., Cinegy GmbH, Pixel Power Ltd., Florical Systems, PlayBox Technology, OASYS Automated Playout, Orad Hi-Tec Systems
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What Is Covered In The Broadcast Automation Software Global Market Report?
• Market Size Forecast: Examine the broadcast automation software market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the broadcast automation software market for a structured understanding.
• Key Players Overview: Analyze major players in the broadcast automation software market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the broadcast automation software market.
• Segment Contributions: Evaluate how different segments drive overall growth in the broadcast automation software market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the broadcast automation software market.
• Industry Challenges: Identify potential risks and obstacles affecting the broadcast automation software market.
• Competitive Landscape: Review strategic developments in the broadcast automation software market, including expansions, agreements, and new product launches.
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