The Rise Of Artificial Intelligence Driving The Decision Management Market Growth Driver: Leading Transformation in the Decision Management Market in 2025

What combination of drivers is leading to accelerated growth in the decision management market?
Rising interest in artificial intelligence (AI), the mirroring of human cognitive functions by machines notably computer systems, is expected to propel the advancement of the decision management market. The increase in demand for AI is rooted in data expansion, advancements in AI algorithms, abundant computing power, and a growing awareness and education about the technology. Decision management utilizes the benefits of AI to advance and automate decision-making processes in various sectors. For example, in May 2022, The International Business Machines Corporation, a US-based technology company, released their IBM Global AI Adoption Index 2022 report. In a poll of 7,502 businesses, they found that over a third (35%) had integrated AI into their daily operations, marking a four point increase from 2021, with 42-64% still exploring its potential. Of those polled, 64% believed AI would boost business productivity, and 42% imagined it optimising job processes. Compared to 2021, 2022 saw a 13% rising likelihood of organizations implementing AI. Hence, the escalating demand for artificial intelligence is fueling the expansion of the decision management software market.

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What is the projected compound annual growth rate (CAGR) of the decision management market from 2025 to 2034, and what factors influence it?
The size of the decision management market has seen an explosion in growth in the past few years. It's projected to climb from $6.77 billion in 2024 to $8.13 billion in 2025, with a compound annual growth rate (CAGR) of 20.2%. This significant expansion during the historic period can be traced back to several factors including a concentrated effort on customer experience management solutions, escalating demand for automation and personalization in decision-making processes, growing emphasis on agility in decision procedures, and the rampant shift to cloud computing solutions.

The market size for decision management is poised for a substantial increase in the coming years. This market is projected to reach $16.77 billion in 2029, with a CAGR of 19.8%. This predicted expansion during the forecast period can be associated with the increasing focus on predictive analytics, the integration of Internet of Things (IoT) data, escalated regulatory compliance obligations, heightened reliance on big data analytics, and the surging demand for decision support systems (DSS). Technological advances, growth in predictive analytics applications, breakthroughs in big data analytics technologies, incorporation of IoT data streams, and integration of customer relationship management (CRM) data are some of the key trends expected during the forecast period.

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How are the latest trends influencing the growth of the decision management market?
Leading enterprises in the decision management market are intensifying their efforts to create innovative tools like AI-powered interactive decision management applications to gain an advantageous position in the market. An interactive decision management tool powered by AI is a software application that leverages AI algorithms to aid users in making informed choices. For example, in March 2024, Sparkling Logic, an American software firm, introduced AI Assistant, an interactive decision management tool integrated into its SMARTS business rules and decision management platform. The tool aims to support users in all aspects of the decision-making process. AI Assistant employs a large language model (LLM) type of generative AI, which has been pre-trained on a variety of decision management tasks. This allows users to communicate with AI assistants in natural language to establish and change project assets like data, decision flows, and business rules.

What are the major segments of the decision management market and their role in driving growth?
The decision management market covered in this report is segmented -

1) By Deployment: On-Premise, Cloud-Based
2) By Enterprise Type: Small And Medium Enterprises(SMEs), Large Enterprises
3) By Function: Data Analytics, Business Process And Rule Management, Operations Research, Robotics
4) By Industry: Automotive, Banking, Financial Services, And Insurance (BFSI), Healthcare, Manufacturing, Retail, Information Technology (IT) And Telecommunications, Other Industries

Subsegments:
1) By On-Premise: Software Solutions, Decision Support Systems (DSS), Business Rule Management Systems (BRMS), Analytics And Reporting Tools, AI And Machine Learning Platforms
2) By Cloud-Based: Decision Management Platforms, Business Rule Engines, Predictive Analytics, Artificial Intelligence (AI) Solutions, Automation And Workflow Systems, Data Management And Integration Tools

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Which regions are key players in the growth of the decision management market?
North America was the largest region in the decision management market in 2024. The regions covered in the decision management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the decision management market?
Major companies operating in the decision management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Inc., CGI Inc., Moodys Investors Service Inc., Equifax Inc., Experian plc, SAS Institute Inc., Pegasystems Inc., SAP SE, ACI Worldwide Inc., Fair Isaac Corporation, TIBCO Software Inc., Quantiphi Inc., Altair Engineering Inc., Sapiens International, Appian Corporation, Aible Inc., Meridian Link, Bosch Software Innovations GmbH, RapidMiner Inc., ACTICO GmbH, InRule Technology Inc., Neota Logic Inc.

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What Is Covered In The Decision Management Global Market Report?

• Market Size Forecast: Examine the decision management market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the decision management market for a structured understanding.
• Key Players Overview: Analyze major players in the decision management market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the decision management market.
• Segment Contributions: Evaluate how different segments drive overall growth in the decision management market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the decision management market.
• Industry Challenges: Identify potential risks and obstacles affecting the decision management market.
• Competitive Landscape: Review strategic developments in the decision management market, including expansions, agreements, and new product launches.

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