Frozen Vegetables Market Set for Substantial Growth to US$ 59.32 Bn by 2032 - Persistence Market Research

The global frozen vegetables market is poised for significant growth, with estimates placing its value at US$ 41.17 Bn in 2025. Driven by rapid urbanization, changing dietary habits, and technological advancements in freezing techniques, the market is expected to rise at a CAGR of 5.4% from 2025 to 2032, reaching a valuation of US$ 59.32 Bn by the end of the forecast period.

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Urbanization and Changing Lifestyles Fuel Market Growth
The increasing adoption of frozen vegetables is primarily attributed to urbanization in emerging economies such as China and India. Younger populations are inclined towards ready-to-eat, nutritious food options that align with their fast-paced lifestyles.
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Pandemic Influence: A Shift Towards Frozen Foods
The global pandemic accelerated the trend of frozen food consumption as consumers prioritized products that reduced shopping frequency while ensuring nutritional value. Notable developments include:
• The European Union's (EU) imports of frozen sweet potatoes, mainly from the U.S., have tripled in the past four years, as reported by Rabobank.
• In October 2023, McCain Foods launched a new range of frozen vegetable mixes in India, targeting millennials with aesthetically appealing packaging and versatile product options.
• Green Giant introduced its organic frozen vegetable range in China in November 2023, leveraging technological advancements and innovative packaging to strengthen its presence in urban markets.
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Key Market Highlights
• Growing consumer preference for quick, nutritious meals is propelling demand for frozen vegetables.
• Awareness regarding the nutritional benefits and long shelf life of frozen vegetables is contributing to market expansion.
• Innovations in freezing technologies are enhancing product quality and preserving nutritional value.
• The thriving foodservice industry is creating high demand for bulk frozen vegetable products.
• Conventional frozen vegetables are expected to hold a market share of 68.2% in 2025 due to their affordability and convenience.
• Frozen potatoes are projected to account for 41.3% of the market share in 2025, driven by their extensive usage in quick-service restaurants.
• North America is set to capture 28.7% of the market share in 2025, owing to increasing health-conscious consumer trends.
• Europe is projected to attain 34.5% of the market share in 2025, with a shift towards frozen plant-based and vegan food alternatives.
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North America: Strong Shift Towards Clean-Label Frozen Vegetables
North America is expected to maintain a 28.7% share of the global frozen vegetables market in 2025. A growing focus on health-conscious eating and home cooking trends has fueled demand for frozen vegetables as a convenient, nutritious meal option.
• Online grocery sales surged by 15% in North America in 2023, expanding consumer accessibility to frozen vegetable products.
• In October 2023, Birds Eye introduced a new range of frozen vegetables featuring steamable packaging for added convenience.
• In November 2023, Green Giant partnered with Freshly to integrate frozen vegetables into corporate wellness meal plans.
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Europe: Rising Demand for Plant-Based and Vegan Frozen Products
Europe is set to account for 34.5% of the global frozen vegetables market share in 2025, with a forecast CAGR of 4.8% from 2025 to 2032. The rising trend of plant-based and vegan diets is significantly driving the demand for frozen vegetables across the region.
• Germany is becoming a key market for organic frozen vegetables, with suppliers from emerging nations meeting increasing demand.
• Bonduelle introduced a new organic frozen vegetable mix in Germany in October 2023, catering to health-conscious consumers.
• Iglo expanded its vegan range in Europe in November 2023, responding to the shift toward sustainable eating habits.
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Frozen Potatoes Dominate Market Demand
Frozen potatoes are anticipated to maintain a 41.3% share of the market in 2025, largely due to their versatility and strong demand in the foodservice sector.
• Global sales of frozen potatoes surged by 12% in 2023, reflecting increased consumption in quick-service restaurants.
• McCain Foods launched an extended range of frozen potato products in October 2023, featuring gluten-free and seasoned variants.
• Lamb Weston collaborated with major foodservice chains in November 2023 to introduce new potato-based offerings like crinkle-cut fries and hash browns.
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Conventional Frozen Vegetables Continue to Dominate
Conventional frozen vegetables are projected to account for 68.2% of the market share in 2025, driven by their cost-effectiveness and extensive distribution networks.
• Sales of conventional frozen vegetables grew by 9% in 2023 due to their affordability and widespread availability.
• Birds Eye launched a new value-pack frozen vegetable range in October 2023 to cater to budget-conscious consumers.
• Green Giant partnered with leading grocery retailers in November 2023 to introduce discount-based programs for conventional frozen vegetables.
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Market Growth Drivers
• Rising Demand for Longer Shelf Life: Consumers are increasingly opting for frozen vegetables due to their extended shelf life and preserved nutritional value.
• Surging Popularity of Ready-to-Eat Foods: Fast-paced lifestyles have heightened demand for convenient, nutritious meal options, boosting sales of frozen vegetables.
• Technological Advancements in Freezing Methods: Innovations such as Individual Quick Freezing (IQF) and cryogenic freezing are enhancing product quality and nutrient retention.
• E-Commerce and Retail Expansion: The rapid growth of online grocery platforms and organized retail chains has improved accessibility to frozen vegetable products.
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Market Restraints
• High Operational Costs: The need for specialized cold storage facilities and logistics raises operational expenses, impacting overall market growth.
• Price Sensitivity Among Consumers: Frozen vegetables are generally 25% to 30% more expensive than fresh alternatives, making cost-conscious consumers hesitant to adopt them.
• Supply Chain Disruptions: Fluctuations in raw material availability and production costs continue to pose challenges to market stability.
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Competitive Landscape
The global frozen vegetables market is highly competitive, with key players focusing on product innovation, expansion strategies, and technological advancements to gain a competitive edge.
Recent Industry Developments:
• September 2024: Green Giant introduced twelve new frozen vegetable products, including Crispy Smashed Potatoes and Veggie Ramen.
• June 2024: Conagra Brands launched over 50 new frozen food products, including gluten-free vegetable-based snacks.
• April 2024: Bonduelle partnered with ExxonMobil and Constantia Flexibles to develop recyclable frozen vegetable packaging to promote sustainability.
• March 2024: BigBasket and chef Sanjeev Kapoor introduced Precia, a new frozen food brand focusing on premium-quality vegetables.
Key Companies Profiled
• Ajinomoto Co., Inc.
• General Mills Inc.
• ITC Limited
• ConAgra Foods, Inc.
• Greenyard NV
• B&G Foods Holdings Corp.
• J.R. Simplot Co.
• The Kraft Heinz Company
• Nature's Garden
• Goya Foods Inc.
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Frozen Vegetables Market Segmentation
By Nature:
• Organic
• Conventional
By Product Type:
• Beans, Peas, Corn & Baby Corn, Broccoli & Cauliflower, Potatoes, Onions, Tomatoes, Carrots, Spinach, Others
By Distribution Channel:
• Business to Business, Business to Consumers, Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail
By Region:
• North America, Europe, East Asia, South Asia & Oceania, Latin America, Middle East & Africa

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