Monk Fruit Sweetener Market to Expand to US$ 230.7 Mn by 2031 - Persistence Market Research

The global monk fruit sweetener market is projected to experience a significant surge, expanding from US$ 155.3 million in 2024 to US$ 230.7 million by 2031, at a CAGR of 5.8% from 2024 to 2031. This growth is fueled by the rising prevalence of diabetes and obesity, driving demand for low-calorie, natural sugar alternatives.

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Rising Health Concerns Drive Adoption of Monk Fruit Sweeteners
Consumers are increasingly shifting toward low-glycemic and zero-calorie sweeteners as awareness of sugar-related health risks, including diabetes and obesity, continues to rise. Mogrosides, the natural compounds in monk fruit, provide sweetness without affecting blood sugar levels, making it a preferred choice among health-conscious individuals.
According to the International Diabetes Federation, diabetes cases worldwide stood at 537 million in 2021, with projections estimating an increase to 643 million by 2030 and 783 million by 2045. To address this crisis, government bodies are promoting reduced sugar intake, further boosting demand for monk fruit sweeteners.

North America Leads in Monk Fruit Sweetener Consumption
The North American monk fruit sweetener market is set to grow at a CAGR of 6.8% through 2031, driven by increasing consumer awareness regarding the health hazards of refined sugar. In the United States, health-conscious individuals are actively seeking natural sugar substitutes, particularly for low-carb.
Monk fruit's ability to mimic sugar's texture and taste while being free of calories makes it an attractive choice for home bakers and food manufacturers. Moreover, leading brands are introducing monk fruit-based alternatives to cater to growing demand in the beverage and snack sectors.

Europe Sees Surge in Monk Fruit Sweeteners Amid Sugar Reduction Policies
The European monk fruit sweetener market is anticipated to record a CAGR of 6% through 2031. This growth is largely attributed to regulatory measures and health campaigns advocating for sugar reduction under initiatives like the EU's Farm to Fork strategy.
Several European brands are integrating monk fruit sweeteners into jams, syrups, and baking products, aligning with consumer demand for clean-label, minimally processed alternatives. Brands such as Pure Via and Whole Earth have successfully launched monk fruit-infused sweeteners to meet local preferences.

Dry Monk Fruit Sweeteners Gain Popularity for Versatility and Stability
The dry form of monk fruit sweeteners holds a dominant market share of 69.3% in 2024, owing to its widespread use in baking, cooking, and beverage applications. These granulated and powdered variants offer longer shelf life, easy storage, and a texture similar to sugar, making them a preferred choice for both household and industrial users.
Brands like Lakanto are capitalizing on this trend by offering granulated monk fruit sweeteners that cater to the needs of home bakers and food manufacturers.

Conventional Monk Fruit Sweeteners Hold the Largest Market Share
The conventional monk fruit sweetener segment is expected to account for 78.6% of the market share in 2024, driven by the preference for natural, minimally processed products. Consumers are increasingly drawn to clean-label sweeteners that are free from artificial ingredients and align with their health-conscious lifestyle.
As demand grows for natural sugar substitutes, conventional monk fruit sweeteners are becoming the go-to option for consumers seeking simple, naturally derived alternatives.

Innovation and Expansion Fuel Market Growth
The food and beverage industry is rapidly incorporating monk fruit sweeteners into a variety of products, including beverages, confectioneries, and baked goods. The growing popularity of paleo, and low-sugar diets has opened new avenues for its application in snacks and ready-to-drink beverages.
Product innovation remains a key focus area for leading companies, with brands developing monk fruit-based blends to enhance taste and functionality. For example, Lakanto's allulose-infused monk fruit sweetener is gaining traction as an advanced sugar alternative.

Historical Growth and Future Prospects
Between 2019 and 2023, the monk fruit sweetener market witnessed steady expansion at a CAGR of 4.3%, as health awareness increased among consumers. The market's acceptance grew beyond niche health food stores, entering mainstream retail channels.
Looking ahead, advancements in extraction techniques, strategic partnerships, and clean-label trends are expected to sustain market growth, ensuring a robust trajectory for the industry.

Key Growth Drivers
• Growing Concerns About Diabetes and Obesity: Rising consumer preference for low-glycemic sweeteners is a major market driver.
• Product Innovation and New Formulations: Companies are enhancing monk fruit sweeteners with natural ingredient blends, improving taste and solubility.
• Regulatory Support and Clean-label Movement: Government initiatives advocating for sugar reduction are creating a favorable market environment.

Market Challenges
• Limited Consumer Awareness in Certain Regions: In developing markets, awareness about monk fruit sweeteners remains low, restricting its growth.
• Stringent Regulatory Approvals: Varying food safety standards across regions pose challenges for new product launches and market expansion.

Future Opportunities
• Cost-effective Production Methods: Advances in biotechnology and agricultural techniques will lower production costs and enhance market penetration.
• Growing Use in Sports Nutrition: Integration of monk fruit-based sweeteners into energy drinks, protein powders, and supplements is a growing trend.

Competitive Landscape
The monk fruit sweetener industry is highly competitive, with key players focusing on innovation and geographical expansion. Major companies include:
• Monk Fruit Corp.
• Guilin Layn Natural Ingredients Corp.
• Archer-Daniels-Midland Company
• GLG Life Tech Corporation
• NOW Foods
• Health Garden
• Pure Via
• Wholesome Sweeteners
• SweatLeaf
Brands are actively investing in strategic partnerships and mergers to strengthen their market presence. The introduction of allulose-infused monk fruit sweeteners by Lakanto and the launch of Elo Life Systems' plant-based sweetener in 2026 highlight the industry's innovation-driven growth.

Market Segmentation
By Form:
• Liquid
• Dry
By Category:
• Organic
• Conventional
By End Use:
• Food and Beverage Industry
• Household (Retail)
• Food Services
• Others
By Distribution Channel:
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channels
• Other Distribution Channels
By Region:
• North America
• Europe
• East Asia
• South Asia and Oceania
• The Middle East and Africa
• Latin America

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This release was published on openPR.