Corporate Gifting Market Set to Reach $1245.8 Billion by 2029 with 7.9% Yearly Growth

What industry-specific factors are fueling the growth of the corporate gifting market?
The increase in gift card utilization is anticipated to bolster the corporate gifting market's expansion. Gift cards, which are prepaid cards or vouchers with a predetermined monetary value, grant the holder the ability to buy merchandise or services from the retailer or company that issued them, up to the value stored on the card. The flexibility of gift cards allows recipients to select items or experiences that meet their tastes, making them ideal for corporate gifting efforts. For instance, Recharge, an online prepaid payments firm based in the Netherlands, conducted a survey of 2,000 UK adults in May 2024. The survey revealed that 20% of the British population (roughly 11.4 million people) use prepaid cards, an upsurge of 118% since the beginning of the cost-of-living crisis. Out of these users, 34% (about 3.9 million) stated they use prepaid cards for financial control, while 26% (almost 3 million) use them to avoid going into debt. Consequently, the rising use of gift cards is anticipated to enhance the growth of the corporate gifting market. The rise in corporate conferences and events is projected to push forward the growth of the corporate gifting market. These are organized assemblies, meetings, or functions held by businesses or corporations with different objectives in mind. Corporate gifting is employed at these events as a strategic tool to increase engagement, build positive relationships, improve brand recognition with thoughtfully selected and branded gifts. This practice generates a long-lasting impression and fosters goodwill among attendees. For instance, the In-House Corporate Event (ICE), a UK-based event planning community, predicted an 83% increase in event expenditure in the corporate sector in 2023. Moreover, according to the Oakridge Golf Club, a UK-based golf course and hospitality venue, approximately 88% of firms are intending to restore in-person and team gatherings in 2022 and 2023. Hence, the surge in corporate conferences and events fuels the corporate gifting market's growth.

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What Is the projected market size and growth rate for the corporate gifting market?
In the last few years, the size of the corporate gifting market has shown robust growth. It is projected to expand from $839.57 billion in 2024 to $919.94 billion in 2025, with a compound annual growth rate (CAGR) of 9.6%. Factors contributing to this historical growth include corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, and a competitive edge.

Forecasted robust growth is expected in the corporate gifting market over the coming years, expanding to an estimated worth of $1245.8 billion by 2029, boasting a compound annual growth rate (CAGR) of 7.9%. The projected surge within this timeframe may result from factors such as the rise of sustainable and ethical gifting, the prevalence of virtual and remote working, the influence of globalization, emphasis on health and wellness, and the role of data analytics in formulating gifting strategies. The forthcoming period is likely to witness notable trends such as novel packaging methods, enhanced customization and personalization of gifts, proliferation of technology-informed gifting solutions, growing preference for eco-friendly and sustainable gifts, an rise in artisanal and locally sourced items, and an increase in diverse and inclusive gift choices.

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What new trends are reshaping the corporate gifting market and its opportunities?
Leading corporations in the corporate gifting industry are innovating by creating advanced digital solutions. These solutions allow small enterprises to handpick and create gift boxes containing handmade items. By doing so, they aim to increase personalization and customer interaction. These curated gifts give small businesses an opportunity to offer unique and unforgettable gifting experiences that truly represent their brand. For example, in August 2023, Mona, a US startup focused on women's health and wellness products, introduced corporate gifts influenced by underrepresented creators, women, and refugees. This corporate gifting scheme is designed to support underrepresented entrepreneurs, especially women and immigrants. Funded by Alpine Social Ventures and Stanford, this social initiative aims to help these entrepreneurs by making strategic investments. They partner with small businesses to curate gift boxes of handmade items, enhancing the overall gifting experience, and encouraging investment in the participating businesses.

What major market segments define the scope and growth of the corporate gifting market?
The corporate gifting market covered in this report is segmented -

1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

Subsegments:
1) By Tech Gadgets: Office Supplies, Drinkware, Stationery
2) By Food: Snack Packs, Gourmet Hampers, Gift Baskets
3) By Personalized Clothing Item: T-shirts, Jackets, Caps, Hoodies
4) By eGift Card: Retail eGift Cards, Dining eGift Cards, Online Store eGift Cards
5) By Experience (Airfare or Concert Tickets): Travel Vouchers, Concert Tickets, Event Passes
6) By Other Types: Subscription Boxes, Custom Awards, Event Invitations

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Which region dominates the corporate gifting market?
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the corporate gifting industry growth?
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited

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What Is Covered In The Corporate Gifting Global Market Report?

• Market Size Forecast: Examine the corporate gifting market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the corporate gifting market for a structured understanding.
• Key Players Overview: Analyze major players in the corporate gifting market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the corporate gifting market.
• Segment Contributions: Evaluate how different segments drive overall growth in the corporate gifting market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the corporate gifting market.
• Industry Challenges: Identify potential risks and obstacles affecting the corporate gifting market.
• Competitive Landscape: Review strategic developments in the corporate gifting market, including expansions, agreements, and new product launches.

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