Connected Television (TV) Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends

What combination of drivers is leading to accelerated growth in the connected television (tv) market?
The surging interest in over-the-top (OTT) content is likely to fuel the expansion of the connected TV market in the future. OTT content, including audio, video, and other media, is delivered straight to consumers, sidestepping conventional distribution networks like cable or satellite TV companies. The preference for OTT content is on an upward trend, spurred on by consumer desire for flexibility and convenience, the widespread use of smart devices and high-speed internet, and the growing reach of streaming platforms. Connected TVs give a seamless platform to access a diverse array of streaming services and content without needing extra devices or subscriptions. For example, Business of Apps, a noteworthy UK business-to-business media and information platform, reported a substantial spike in Netflix subscribers (a subscription-based streaming platform with an extensive collection of movies, TV series, documentaries, and original content). The platform's subscriber base rocketed from 220.6 million in 2022 to 238.3 million in 2023, representing an upswing of around 8.04%. Consequently, the mounting demand for a superior viewing experience of OTT content contributes to the growth trajectory of the connected TV market.

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What is the projected compound annual growth rate (CAGR) of the connected television (tv) market from 2025 to 2034, and what factors influence it?
The market size for connected television (TV) has seen rapid expansion in recent years. It's projected to increase from $15.53 billion in 2024 to $17.7 billion in 2025, with a compound annual growth rate (CAGR) of 14.0%. Factors that have contributed to this growth during the historical period include the swift growth of the middle-class population, advancements in internet infrastructure, rising popularity of streaming services, increased usage of smart TVs, and the emergence of over-the-top (OTT) services.

The market size for connected TV is predicted to experience accelerated expansion in the upcoming years, reaching a value of $29.7 billion in 2029 with an annual growth rate of 13.8%. This anticipated growth during the forecast period is due to factors like the incorporation of voice assistants, rising preference for personalized viewing experiences, more investments in ad-supported streaming platforms, increased demand for flexible media access, swift industrialization, and a surge in house renovations. Key trends throughout the predicted period include advancements in display technology, demand for flexible media access using smart devices, the application of artificial intelligence and machine learning in connected TVs, the introduction of blockchain technology in Connected TVs and the utilization of cloud-based services in connected TVs.

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What are the emerging trends shaping the future of the connected television (tv) market?
Major players in the connected TV market are focusing on the creation of TVs with AI-integrated features to create a competitive advantage. The term AI-integrated features TV is a reference to televisions that employ AI technology to enrich various elements of viewer experience. For example, Samsung, a South Korean electronics corporation, unveiled its Neo QLED 8K TV series in April 2022. This series comes with sophisticated features like Mini LED backlighting technology, AI-enhanced upscaling, and built-in smart home management. The Neural Quantum Processor 8K with the Real Depth Enhancer leverages the power of AI and deep learning to recognize and enhance objects to create three-dimensional depth. This results in unmatched picture quality, superior upscaling skills, and flawless connectivity with smart home appliances for the consumers.

What are the major segments of the connected television (tv) market and their role in driving growth?
The connected television (TV) market covered in this report is segmented -

1) By Screen Type: Curved, Flat
2) By Platform Type: Android, Roku, Other Platforms
3) By Screen Size: Less Than 30 Inches, 30 Inches To 50 Inches, 50 Inches To 70 Inches, Above 70 Inches
4) By Distribution Channel: Company Owned Websites, Specialty Stores, Online Retailers, Other Channels
5) By End Use: Residential, Commercial

Subsegments:
1) By Curved: 4K Curved TVs, 8K Curved TVs, LED Curved TVs, OLED Curved TVs
2) By Flat: 4K Flat TVs, 8K Flat TVs, LED Flat TVs, OLED Flat TVs

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Which regions are key players in the growth of the connected television (tv) market?
Asia-Pacific was the largest region in the connected television (TV) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected television (TV) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the connected television (tv) market?
Major companies operating in the connected television (TV) market report are Apple Inc.; Samsung Electronics Co. Ltd.; Sony Corporation; Hitachi Ltd.; LG Electronics Inc.; Panasonic Corporation; Haier Group; Xiaomi Corporation; Toshiba Corporation; Koninklijke Philips N.V.; Sharp Corporation; TCL Technology Group Corporation; Westinghouse Electric Corporation; Hisense Visual Technology Co Ltd; Konka Group Co. Ltd.; JVC Kenwood Corporation; Vizio Inc.; OnePlus Technology (Shenzhen) Co. Ltd.; Bang & Olufsen A/S; Skyworth Digital Holdings Limited; Element Electronics Corporation; Pioneer Corporation; Insignia Systems Inc.; Sansui Electric Co. Ltd.; Leshi Internet Information & Technology Corp. Beijing

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What Is Covered In The Connected Television (TV) Global Market Report?

• Market Size Forecast: Examine the connected television (tv) market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the connected television (tv) market for a structured understanding.
• Key Players Overview: Analyze major players in the connected television (tv) market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the connected television (tv) market.
• Segment Contributions: Evaluate how different segments drive overall growth in the connected television (tv) market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the connected television (tv) market.
• Industry Challenges: Identify potential risks and obstacles affecting the connected television (tv) market.
• Competitive Landscape: Review strategic developments in the connected television (tv) market, including expansions, agreements, and new product launches.

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