Press release
Air Fresheners Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers
Air Fresheners Market Size
The escalation of airborne pollutants is projected to stimulate the air freshener market's expansion in the future. Airborne pollutants are any dangerous substances or particles present in the Earth's atmosphere that negatively impact human health, the environment, or climate. The surge in these pollutants is attributed to factors like industrialization and urbanization, transportation, waste disposal, and the combustion of fossil fuels. Air fresheners offer dual functionality by masking undesirable smells and enhancing indoor air quality, but they also contribute to indoor air pollution by emitting volatile organic compounds (VOCs) and secondary pollutants. As an example, the Cable News Network, a US-based news outlet, reported in April 2023 that the count of Americans residing in areas with failing grades for daily pollution escalated from 63 million in 2022 to 64 million in 2023. Thus, the escalating level of airborne pollutants is a key driver fueling the growth of the air freshener market.
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What Is the projected market size and growth rate for the air fresheners market?
There has been robust growth in the air fresheners market in the past few years. The market value is expected to go from $13.47 billion in 2024 to $14.55 billion in 2025, presenting a compound annual growth rate (CAGR) of 8.0%. This growth in the historic period can be credited to several factors such as increased need for air quality management, surge in car sales, a rise in pet ownership, escalating demand for luxury living, and heightening awareness of environmental issues.
In the coming years, the air fresheners market is anticipated to experience robust growth, with its size projected to hit $19.69 billion by 2029, boasting a compound annual growth rate (CAGR) of 7.9%. The rise forecasted for this period can be correlated to an increased awareness of indoor air pollution, expansion in household sizes, growing emphasis on health and wellness by consumers, escalating urbanization, and a surge in demand for natural and organic air fresheners. The prediction period is also likely to see trends like smart home technology, packaging solutions that are refillable and reusable, advancements in fragrance technologies, eco-friendly products, and customization and personalization.
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What new trends are reshaping the air fresheners market and its opportunities?
Leading firms in the air fresheners industry are striving to create innovative products like the cabin filter air freshener, intended to align with shifting consumer tastes and thus spur growth in this sector. This ingenious and unobtrusive product is designed to connect to a cabin's air filter folds, subtly releasing a nature-inspired scent throughout the vehicle's interior whenever the AC system is turned on. For instance, in March 2022, American air freshener firm, Premium Guard Inc., introduced their PureFLOW cabin air fresheners for automobiles. This launch marks significant progress in the air fresheners industry, addressing the rising demand for durable fragrance solutions in the car industry, whilst also improving consumers' overall driving experience. It employs a slow-release mechanism for a fragrance lasting up to 90 days and it is compatible with any brand of cabin air filter. Additionally, this innovative cabin air freshener features a unique odor neutralizer to maintain a consistently clean and fragrant atmosphere inside the car's cabin.
What major market segments define the scope and growth of the air fresheners market?
The air fresheners market covered in this report is segmented -
1) By Product Type: Sprays, Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, Other Product Types
2) By Types Of Customers: Individual, Enterprise
3) By Distribution Channels: Hyper markets Or Super markets, Retail Stores Or General Stores, Pharmacies, Online markets, Other Distribution Channels
4) By Application: Households, Corporate Offices, Automotive, Residential, Other Applications
Subsegments:
1) By Sprays: Aerosol Sprays, Non-Aerosol Sprays
2) By Aerosols: Pressurized Aerosols, Non-Pressurized Aerosols
3) By Electric Air Fresheners: Plug-In Air Fresheners, Diffusers
4) By Gel Air Fresheners: Solid Gel Air Fresheners, Liquid Gel Air Fresheners
5) By Candle Air Fresheners: Scented Candles, Unscented Candles
6) By Other Product Types: Air Freshener Beads, Oil-Based Air Fresheners, Natural Air Fresheners
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Which region dominates the air fresheners market?
Europe was the largest region in the air fresheners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the air fresheners industry growth?
Major companies operating in the air fresheners market report are Godrej Consumer Products Limited; The Procter & Gamble Company; Dollar Tree Inc; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC; S. C. Johnson & Son Inc.; Newell Brands Inc; Amway Corp.; Sealed Air Corporation; Chur*ch & Dwigh*t Co. Inc.; Energizer Holdings Inc; Dabur India Ltd; Kobayashi Healthcare Co. Ltd.; The Yankee Candle Company Inc; Jelly Belly UK; S.T. CORPORATION; Rexair LLC; Farcent Enterprise Co. Ltd; Car-Freshener Corporation; Fresh Products LLC; ABC Compounding Co. Inc; Beaumont Products Inc; Scott's Liquid Gold Inc; Enviroscent Inc.; Air Delights Inc; Aromate Industries Co. Ltd.; Air-Scent International
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What Is Covered In The Air Fresheners Global Market Report?
• Market Size Forecast: Examine the air fresheners market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the air fresheners market for a structured understanding.
• Key Players Overview: Analyze major players in the air fresheners market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the air fresheners market.
• Segment Contributions: Evaluate how different segments drive overall growth in the air fresheners market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the air fresheners market.
• Industry Challenges: Identify potential risks and obstacles affecting the air fresheners market.
• Competitive Landscape: Review strategic developments in the air fresheners market, including expansions, agreements, and new product launches.
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