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A Deep Dive into Billboard And Outdoor Advertising Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034
Billboard And Outdoor Advertising
The rise in digital out-of-home (DOOH) publicity is anticipated to fuel the expansion of the billboard and outdoor advertising industries. Out-of-home (OOH) promotion entails any form of advertising that reaches the consumer while they are outside their home, encompassing billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all part of DOOH. Unlike conventional billboards, which display constant images, digital boards present more dynamic images and are capable of running numerous ads, thus drawing more buyers. For example, SEO by Sociallyin, a UK-based SEO agency reported in August 2022 that digital out-of-home advertising is set to witness a significant 19.2% increase in ad expenditure, anticipated to hit $3.84 billion by 2023. DOOH has recently experienced prosperous growth and due to its engaging and interactive characteristics, it is predicted to continue expanding during the forecasted period.
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What is the future CAGR of the billboard and outdoor advertising market, and how will it impact industry expansion?
The market size for billboard and outdoor advertising has seen consistent growth over recent years. The expected growth from 2024's $60.7 billion will reach about $62.52 billion in 2025, representing a compound annual growth rate (CAGR) of 3.0%. The growth observed in the historic period is rooted in changes in mobility and transportation, environmental factors, shifts in culture and society, industry competition and growth, as well as innovative design and creativity breakthroughs.
The market size for billboard and outdoor advertising is projected to experience consistent expansion in the coming years, reaching $71.19 billion in 2029, with a compound annual growth rate (CAGR) of 3.3%. The anticipated growth during this period can be credited to elements like digital transformation, targeted advertisement strategies, mobile integration, augmented reality (AR), and virtual reality (VR), along with environmental sustainability. Prominent trends expected during this forecast timeframe encompass cross-channel campaigns, interactive advertising, mobile integration, data-based targeting, and programmatic buying.
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What are the most significant trends transforming the billboard and outdoor advertising market today?
The rise of programmatic media buying is gaining momentum in the digital out-of-home (DOOH) advertising sector. This form of advertising is an automated approach to buying ad space, using data and algorithms to display targeted ads to the right consumer, at the right time and price, differentiating it from traditional digital advertising methods. A notable 82% of consumers were able to recall a DOOH ad they had seen more than a month ago, leading brands to enhance their internal programmatic media buying competencies. An example of this trend was seen in October 2024, when AllOver Media, a U.S. based company, unveiled a service to increase transparency in outdoor advertising. They offer third-party audits on out-of-home (OOH) ad impressions, specifically for convenience stores (C-Stores). This service is designed to provide more precise metrics for advertisers, offering reliable data on ad exposure in these high-traffic locations, and even further validates a wider advertising industry trend aimed at improving accountability and confirming the efficacy of ad campaigns.
Which key market segments comprise the billboard and outdoor advertising market and drive its revenue growth?
The billboard and outdoor advertising market covered in this report is segmented -
1) By Type: Painted Billboards, Digital Billboards, Multi-Purpose Billboards, Mobile Billboards, Other Types
2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications
3) By End-User: Retail, Banks And Financial Institutions, Commercial Buildings, Media And Entertainment, Government, Transportation
Subsegments:
1) By Painted Billboards: Traditional Painted Billboards, Mural Billboards
2) By Digital Billboards: LED Billboards, LCD Billboards
3) By Multi-Purpose Billboards: Hybrid Billboards, Interactive Billboards, Mobile Billboards
4) By Other Types: Vehicle-Mounted Billboards, Portable Billboards, Transit Advertising, Street Furniture
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What regions are at the forefront of billboard and outdoor advertising market expansion?
Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2024. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the billboard and outdoor advertising market?
Major companies operating in the billboard and outdoor advertising market include Capitol Outdoor LLC, Titan Outdoor Holdings Inc., JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Stroer SE & Co. KGaA, Outfront Media Inc., Vector Media Pvt. Ltd., Focus Media Holding Limited, Daktronics Inc., APG SGA AG, oOh!media Limited, Yesco Outdoor Media LLC, Posterscope Limited, Kinetic Worldwide Ltd., Intersection Co., Adams Outdoor Advertising Ltd., Watchfire Signs LLC, Primedia Pty Ltd., Ocean Outdoor UK Limited, Broadsign International LLC, Fairway Outdoor Advertising LLC, Prismview LLC, Talon Outdoor Limited, Formetco Incorporated, Ayuda Media Systems Ltd., Burkhart Advertising Inc., Exterion Media Uk Ltd., Vistar Media Inc., Allison Outdoor Advertising Ltd., Rapport Worldwide Ltd., Adomni Inc.
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What Is Covered In The Billboard And Outdoor Advertising Global Market Report?
• Market Size Forecast: Examine the billboard and outdoor advertising market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the billboard and outdoor advertising market for a structured understanding.
• Key Players Overview: Analyze major players in the billboard and outdoor advertising market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the billboard and outdoor advertising market.
• Segment Contributions: Evaluate how different segments drive overall growth in the billboard and outdoor advertising market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the billboard and outdoor advertising market.
• Industry Challenges: Identify potential risks and obstacles affecting the billboard and outdoor advertising market.
• Competitive Landscape: Review strategic developments in the billboard and outdoor advertising market, including expansions, agreements, and new product launches.
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