Rice Protein Market Forecasted to Grow at 4% CAGR, Led by North America

Rice Protein Market Poised for Significant Growth: Regional Insights and Industry Developments

The global rice protein market is projected to expand from USD 800.8 million in 2023 to approximately USD 1,053.70 million by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 4% during the forecast period.

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Competitive Landscape
The rice protein market is characterized by the presence of key industry players such as Axiom Foods, RiceBran Technologies, Shaanxi Fuheng Biotechnology, Top Health Ingredients, Golden Grain Group, and Nutribiotic. These companies are actively engaging in strategic initiatives, including product innovations, partnerships, and mergers and acquisitions, to strengthen their market positions and cater to the growing demand for plant-based protein alternatives.

Regional Demand and Developments

North America: Rice Protein Market Growth and Opportunities

In North America, the rice protein market is well-established, driven by the increasing popularity of plant-based diets and the demand for vegan and vegetarian protein sources. Consumers are seeking hypoallergenic and easily digestible protein options, making rice protein a preferred choice. The region's focus on health and wellness trends further propels the market's growth.

Europe: Trends and Consolidation in the Rice Protein Market

Europe is experiencing a rising demand for rice protein as consumers adopt plant-based diets and seek alternatives to animal-based proteins. The market is witnessing consolidation with companies expanding their product portfolios to include rice protein-based offerings. The trend towards clean-label and organic products is also contributing to the market's expansion in this region.

Asia-Pacific: Rice Protein Market Expansion and Innovations

The Asia-Pacific region is a key market for rice protein, driven by significant rice production and consumption. Rising health consciousness and a preference for plant-based protein sources are fueling market growth. Innovations in processing techniques and product development are enhancing the quality and functionality of rice protein, catering to diverse consumer needs.

South America: Emerging Opportunities in the Rice Protein Market

South America is witnessing a growing demand for rice protein as consumers prioritize healthier food options. The region's abundant rice production offers opportunities for local companies to venture into rice protein production, meeting both domestic and international demand.

Middle East and Africa: Rice Protein Market Trends and Potential

The Middle East and Africa region hold potential for rice protein market growth due to increasing health consciousness and a shift towards healthier lifestyles. The demand for plant-based and allergen-free protein sources is rising, providing opportunities for market expansion.

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Recent Mergers, Acquisitions, and Developments

SunRice, an Australian agribusiness giant, is on track to exceed $2 billion in annual sales by expanding its global market footprint and focusing on branded consumer products. The company has diversified its sourcing from Vietnam and California and shifted towards higher-margin processed products such as microwaveable rice cups and protein chips. SunRice's strategy has led to a 4.5% profit increase and a surge in ASX-listed shares by nearly 60%
Rice Protein Market Segmentation:

by Product

Rice Protein Isolates
Rice Protein Concentrates
Others

by Source

Rice Bran
Rice Endosperm

by End-User

Convenience Food
Bakeries & Confectionary
Sports and Energy Supplements
Infant Food
Animal and Pet Food
Beverages
Other

by Nature

Organic
Conventional

Type, flavour, packaging, distribution channel, and geography are some of the ways to divide the rice protein market. The growing customer desire for cutting-edge items is expected to drive significant growth in the flavoured section, which includes chocolate and vanilla. In addition, it is projected that the organic market will expand quickly, mirroring the growing popularity of natural and organic goods. Because they are recyclable and eco-friendly, cartons are predicted to dominate the packaging market. Supermarkets and hypermarkets will dominate the distribution channel, according to the report, because of their accessibility and vast availability to customers.

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Rice Protein Market Major Players:

1. Axiom Foods (United States)
2. AIDP Inc. (United States)
3. RiceBran Technologies (United States)
4. Golden Grain Group Limited (China)
5. Ribus Inc. (United States)
6. Top Health Ingredients Inc. (Canada)
7. Shafi Gluco-Chem (Malaysia)
8. Nutribiotic (United States)
9.Bioway (Xi'an) Organic Ingredients Co., Ltd. (China)
10.Shandong Jianyuan Foods Co., Ltd. (China)
11.AIDP Inc. (United States)
12.The Green Labs LLC (United States)
13. A & Z Food Additives Co., Ltd. (China)
14. Rice Protein Company Limited (Thailand)
15 BENEO GmbH (Germany)
16.Nuzest (New Zealand)
17.Shaanxi Fuheng (FH) Biotechnology Co., Ltd. (China)
18. Kerry Group (Ireland)
19.Golden Grain Group Limited (China)
20. AIDP Inc. (United States)
21.Nutrition Resource Inc. (United States)
22.Axiom Foods (United States)
23.Z-Company BV (Netherlands)
24. RiceBran Technologies (United States)
25.Golden Grain Group Limited (China)
26.AIDP Inc. (United States)

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